Tag Archive for Facebook

Is a Facebook Phone in the Works?

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Business Insider recently posted an article that went into detail about how a Facebook phone may be created with the help of Samsung. The story said that Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg met with the vice chairman of Samsung Electronics, Lee Jay-yong. While reports like these do not necessarily confirm that Samsung will help Facebook create a phone of its own, the reports in question certainly do not make this story any less legitimate. If anything, this particular story might indicate positive news for not only Facebook but a strong portion of its user base as well.

How Often Should You be Posting on Social Media?

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Following our recent post on the best times to post on social media, and being that this is a question we get frequently asked, we thought we would shed some light on the complex world of social media posting. With all the different sites and different word counts, knowing how often to post your content online can be tricky.

There is a fine line between appearing spammy and un-engaging and positioning yourself as a helpful expert in your field. Each platform has different ‘rules’ when it comes to the frequency of posts, and these have been developed and evolved by those who use the platforms regularly (that’s us all, as social media users). Each platform provider has developed their platform to allow us to post all manner of different types of content (we’ll be posting a series of blogs in the coming weeks and months on content for social, so keep an eye out). Here’s what we have found works best in terms of frequency of posting:

Brands are Taking the Wrong Approach to Social and Here is How to Fix That

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Social media is undeniably an integral part of our daily routine and brings huge benefits to both our business and personal lives. As these benefits become more apparent, an increasing number of brands and businesses are integrating social media into their overall marketing strategies. These platforms give brands a free and invaluable way to connect with clients (both current and potential), spread brand warmth, monitor competitors, manage customer service, gain customer insights and drive website traffic….so what’s not to love?
Yet, many brands are jumping feet first into the social media realm without truly understanding the basics; mainly, how to post content. This seems like a no-brainer to some people, yet many brands still don’t know the most basic and fundamental ‘rules’ of social media. Yes, social media is integral to your brand, but going out all guns blazing with no planning or strategy may in fact do more harm than good.

Facebook’s Teenage Usage and the Solidity of Social Media

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As someone who’s been involved in social media, for both personal and business use, I’ve come to learn a number of things. One of the most important is to never expect that anything is concrete. For instance, even though Google search results may be positive one day, they can fall quickly the next day if proper care isn’t taken on the SEO side of things. The same can be said for social media networks, Facebook included, and how statistics can shift.

While I was someone who commonly thought of Facebook as a platform that fewer teens have made use out of, it seems as though more teens are using the website again. It was recently reported that Facebook is starting to see more in the way of teenage usage. Specifically, a Forrester Research survey published results which indicated that, out of a total of 4,500 teens, nearly half of them said that they were using Facebook more now than they were a year ago.

Assessing Facebook’s Latest Acquisition

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Facebook hasn’t been very hesitant about acquiring other businesses in 2014, has it?

From Oculus VR to WhatsApp, it’s apparent that the social media mogul sees value in these particular brands and views them as entities to bolster Facebook, as a whole, as well. With this in mind, it shouldn’t come as a terribly big surprise that Facebook made another big purchase as of late. This time, the small business is one that goes by the name of