Tag Archive for Facebook

Brands are Taking the Wrong Approach to Social and Here is How to Fix That

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Social media is undeniably an integral part of our daily routine and brings huge benefits to both our business and personal lives. As these benefits become more apparent, an increasing number of brands and businesses are integrating social media into their overall marketing strategies. These platforms give brands a free and invaluable way to connect with clients (both current and potential), spread brand warmth, monitor competitors, manage customer service, gain customer insights and drive website traffic….so what’s not to love?
Yet, many brands are jumping feet first into the social media realm without truly understanding the basics; mainly, how to post content. This seems like a no-brainer to some people, yet many brands still don’t know the most basic and fundamental ‘rules’ of social media. Yes, social media is integral to your brand, but going out all guns blazing with no planning or strategy may in fact do more harm than good.

Facebook’s Teenage Usage and the Solidity of Social Media

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As someone who’s been involved in social media, for both personal and business use, I’ve come to learn a number of things. One of the most important is to never expect that anything is concrete. For instance, even though Google search results may be positive one day, they can fall quickly the next day if proper care isn’t taken on the SEO side of things. The same can be said for social media networks, Facebook included, and how statistics can shift.

While I was someone who commonly thought of Facebook as a platform that fewer teens have made use out of, it seems as though more teens are using the website again. It was recently reported that Facebook is starting to see more in the way of teenage usage. Specifically, a Forrester Research survey published results which indicated that, out of a total of 4,500 teens, nearly half of them said that they were using Facebook more now than they were a year ago.

Assessing Facebook’s Latest Acquisition

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Facebook hasn’t been very hesitant about acquiring other businesses in 2014, has it?

From Oculus VR to WhatsApp, it’s apparent that the social media mogul sees value in these particular brands and views them as entities to bolster Facebook, as a whole, as well. With this in mind, it shouldn’t come as a terribly big surprise that Facebook made another big purchase as of late. This time, the small business is one that goes by the name of

Silencer: The Spoiler-Free Tool for Google Chrome

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As someone who is in the middle of the second season of “Orange is the New Black,” I have been avoiding any and all spoilers. It’s easy for key points to be unveiled, before you even arrive at them, on the Internet and that’s when your enjoyment of any program dwindles. The Internet is practically a hotbed for spoilers but, to most viewers, it should not matter.

Wouldn’t it be nice if you could simply get rid of spoilers altogether? In fact, is it possible that you can filter these sorts of details so that you can enjoy a TV show, movie, or what have you without the risk of them being spoiled?

If you are a Chrome user, the answer to these pleas may have very well been answered.

3 Reasons to be Optimistic About Facebook’s “Slingshot”

It was rumored that Facebook has been working on a program to rival Snapchat. Given the name “Slingshot,” the program in question is a video messaging app; this is one of the two prominent features that Snapchat boasts, the other being photo sharing. As of this point, “Slingshot” is nothing but a rumor, though the idea of it being made a reality is an interesting one, especially if it means that both Facebook and Snapchat will work harder to draw in audiences.

Can Facebook Offer eHarmony a Challenge?

If there’s one platform that seems to possess the greatest stress when it comes to dating, it has to be the Internet. You do not know who it is that you will meet and there’s a good chance that you will even fabricate certain parts of your profile in order to come across as more of a catch. Up until recently, the standard dating sites have been utilized for finding potential significant others. Is it possible, though, that Facebook is becoming more of a viable platform?