Note: The following post is an excerpt from my upcoming eBook titled “The Complete Guide to Marketing Your Business on Pinterest.” The new eBook contains everything you need to know to set up a Pinterest business page, build a community and drive traffic from Pinterest to your company website. To get the full book for free, please sign up for email updates to the left of this post.
Every business is going to want to pin something different. Creativity and originality are the key differentiators among the good and bad business pages on Pinterest.
Whatever you decide to pin depends on what your desired outcome is for your Pinterest activities. You should have set goals prior to deciding to set up a Pinterest business page, but if these objectives are not well-defined, this would be a good time to pause and flush them out.
Once you have your goals in mind and understand what it is you want to get out of Pinterest, it is time to pin.
Like I stated earlier, everyone pins differently. Here are a few general ideas for types of pins, depending on whether you are a business to consumer (B2C) company or business to business (B2B).
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- B2C Companies: You have a great opportunity to show off the aesthetics of your product through Pinterest. Pin images of your products from your site or directly, but also solicit customer pictures of your product. You can do this through contests or shared pin boards (explained a bit later on in this book). Ads for your product are also good pinning material providing they are creative and used sparingly. No one wants to see a pin of the ad you ran opposite the obituary page in the local newspaper, but they may be interested in your latest display ad if it tells them something new about the product and it is easy on the eyes.
- B2B Companies: You have to get a bit more creative because often your product isn’t as tangible as a B2C company’s is. That said, client logos, examples of your company’s culture and style, portfolio items, images of your office space or anything funky about your work environment, etc. are all potential content for pins.
Those are just a few ideas. I cannot stress enough that the success of your pins relies much less on the product being pinned and mush more on the creativity and beauty of the way you are presenting the product.
Image Credit: Russ Neumeier