Facebook

How Many People Now Use Facebook on a Mobile Device? (New and Updated Facebook Stats)

4306600834_d9cf8aa4ec_m_facebook

For digital stat geeks, Facebook’s quarterly earnings report and ensuing conference call are always something to look forward to and last week’s reports certainly did not disappoint. I spent a little quality time with my various Facebook stat posts over the weekend and got added/updated everything from the reports, along with other stats that I have put aside recently. The result is a bunch of new and updated stats on each of the posts.

Below are a few of the new and updated Facebook stats from this round. For hundreds more, please check out each of the posts linked at the bottom of this post.

Is a Facebook Phone in the Works?

facebook phone

Business Insider recently posted an article that went into detail about how a Facebook phone may be created with the help of Samsung. The story said that Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg met with the vice chairman of Samsung Electronics, Lee Jay-yong. While reports like these do not necessarily confirm that Samsung will help Facebook create a phone of its own, the reports in question certainly do not make this story any less legitimate. If anything, this particular story might indicate positive news for not only Facebook but a strong portion of its user base as well.

How Much Time Do Users Spend on Facebook Each Day? (New and Updated Facebook Stats)

Facebook Screen Cap

As always, there has been no shortage of new and updated Facebook stats being released lately. Even though we are in between their official quarterly financial updates, the Facebook studies and reports are still being released at a furious pace. Recently, I spent a little time updating and adding to my ever-growing lineup of Facebook stat posts.

Below are a few of the more interesting Facebook stats from this round.

Which Industries See the Most Facebook Post Engagement?

Facebook LIke

Facebook page management has always been a moving target for marketers. What works to spark engagement one day may be completely ineffective the next and the tools and functionality available to page owners changes literally overnight. Of course, a smart Facebook advertising campaign is the one constant in staying in news feeds and generating post engagement over the years, but even Facebook’s ad offerings change frequently.

So which industries have this Facebook post engagement thing mastered? As part of the promotional campaign for their latest Social Engagement Benchmark Report, ExactTarget analyzed over 2 million Facebook posts sent from their platform in 2013 and created the interesting infographic below. The measured post engagement by industry and when the engagement occurred.

How Often Should You be Posting on Social Media?

13848268535_f7d32dafac_m_counting

Following our recent post on the best times to post on social media, and being that this is a question we get frequently asked, we thought we would shed some light on the complex world of social media posting. With all the different sites and different word counts, knowing how often to post your content online can be tricky.

There is a fine line between appearing spammy and un-engaging and positioning yourself as a helpful expert in your field. Each platform has different ‘rules’ when it comes to the frequency of posts, and these have been developed and evolved by those who use the platforms regularly (that’s us all, as social media users). Each platform provider has developed their platform to allow us to post all manner of different types of content (we’ll be posting a series of blogs in the coming weeks and months on content for social, so keep an eye out). Here’s what we have found works best in terms of frequency of posting: