Facebook

What is the Ideal Facebook Post Length for Max Engagement? (New and Updated Facebook Stats)

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The biggest stack of stats in my “to do” folder clearly belongs to Facebook. There are Facebook studies being released almost daily, so it is one of the most stat-rich social channels out there. It has been about a month since my last update, so this weekend, I spent a little quality time with my various Facebook posts.

Below are a few of the more interesting Facebook stats from this round of updates. Keep in mind that there are now hundreds of stats listed in my Facebook posts, so use the links below to check out each of the posts if you are looking for more.

You Won’t Believe How Many Users Facebook Has Now (new and updated stats)

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Since it went public two years ago, one of the most heavily anticipated quarterly earnings statements in the digital world is Facebook’s. Not only does Facebook give us the usual income and revenue data that is required of them, but there is always a bunch of updated user stats littered throughout the filings.

As always, I have updated my Facebook stat posts to reflect the new tallies just released Wednesday evening. Below is a sampling of the new and updated stats. For hundreds more, visit the individual Facebook stats pages listed below them.

14 Facebook Stats You Need to Know (Infographic)

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It may not be the only show in town anymore, but Facebook is still a large, if not the largest, digital marketing platform out there. Marketers of all walks of life need to be up to speed on the latest Facebook developments and trends. That is a major reason why I spend so much time reporting Facebook statistics and offering up bits of strategy and insight here and there.

Recently, I partnered with the marketing software company Shortstack on this awesome interactive Facebook stat infographic. They used a number of key stats from various DMR stat posts for this graphic. Be sure to hover over each stat to get details on it.

Facebook’s Teenage Usage and the Solidity of Social Media

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As someone who’s been involved in social media, for both personal and business use, I’ve come to learn a number of things. One of the most important is to never expect that anything is concrete. For instance, even though Google search results may be positive one day, they can fall quickly the next day if proper care isn’t taken on the SEO side of things. The same can be said for social media networks, Facebook included, and how statistics can shift.

While I was someone who commonly thought of Facebook as a platform that fewer teens have made use out of, it seems as though more teens are using the website again. It was recently reported that Facebook is starting to see more in the way of teenage usage. Specifically, a Forrester Research survey published results which indicated that, out of a total of 4,500 teens, nearly half of them said that they were using Facebook more now than they were a year ago.

How To: Maximize Your Facebook Post Reach Through Proper Timing

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It is no secret that Facebook has been putting the squeeze on businesses for quite some time now. Like just about every other online property that is trying to survive financially, Facebook is increasingly becoming a “pay to play” platform for businesses looking to reach its users. Organic page post reach has been dramatically reduced and even the largest of brands are finding it difficult to reach their own likes, let alone new audiences, without advertising it.

So how do you combat this shift and keep Facebook a viable digital channel for your business. The obvious answer is start investing in advertising you posts. Almost as important is to be smart about your Facebook posting to ensure you maximize your free reach.

Assessing Facebook’s Latest Acquisition

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Facebook hasn’t been very hesitant about acquiring other businesses in 2014, has it?

From Oculus VR to WhatsApp, it’s apparent that the social media mogul sees value in these particular brands and views them as entities to bolster Facebook, as a whole, as well. With this in mind, it shouldn’t come as a terribly big surprise that Facebook made another big purchase as of late. This time, the small business is one that goes by the name of