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The old cliché “Content is King” has never been more true in the digital marketing world. New, fresh, sharable website content not only builds your brand and generates potential leads, but it also keeps your consumers engaged and connected to your brand.
Generating your content is tough, but once you come up with the killer blog post or case study, how do you let people know about it?
According to CNET, Warner Bros will be celebrating the 70th anniversary of Casablanca’s release by screening it directly for free on Facebook tonight.
It’s actually easier than you think, providing you are willing to invest a bit in your efforts. Without a doubt, with all the noise and competition on Facebook these days, a combination of incentivizing likes and advertising the offer are the best way to build a quick following.
Bright Hope, an Illinois non-profit that serves the extreme poor in the world is taking the “like for a donation” concept a step further. From now until May 31st, for every new like of their page, Bright Hope is donating a flashlight to the people in the poorest parts of Haiti. These regions of the small Caribbean country are very poor and have little sources of light after the sun goes down.
I just noticed this little piece of info buried in a recent Coors Light press release about the brand’s summer plans. Apparently, the beer-maker is planning an augmented reality app.
Clothing retailer Chico’s is adding something pretty awesome to its annual “May is for Miracles” donation drive for Children’s Miracle Network Hospitals. This year, they have created a Facebook app that allows you to send a “Get Well” card to a sick child in one of the 170 partner hospitals across North America.
The user tallies have been coming fast and furiously lately, so I thought it was a good time for my semi-regular, running tally of how many people are using some of the top social networks & tools.
New to this addition is the social bookmarking phenom Pinterest.
Here you go…
Macy’s has come up with an interesting way to get users to like their page and share their Facebook app while mixing in cause marketing. The retailer is running a promotion where users can send a Mother’s Day card to all of the moms in their lives and Macy’s will make a $3 donation to a charity for each card.
Trident Gum recently launched a tax-time themed Facebook campaign that is aimed at taking your mind off financial issues.
Petsmart and Adoptapet.com are running a really cool Facebook promotion. They aren’t necessarily looking for likes or sales, their conversion metric for this campaign is number of pet lives saved.
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