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How to Develop B2B Personas for Remarkable Content Marketing

Buyer personas are fictional characters that marketing leaders create to represent the people they sell to. A persona integrates the characteristics of typical buyers.

For a couple of decades, personas have guided industrial and software designers. And now they have become the foundation of content marketing strategies, enabling marketers to provide all the information buyers need to move them efficiently through the buying cycle.

Happy Festivus Everyone! (VIDEO)

festivus pole

It’s December 23rd and while for some this day means crunch time for Christmas shopping (I am so glad the mall is open until 11pm), the day you need to make a few dozen cookies that you will never get a chance to eat, the day of your fantasy football finals, and/or the last day to try to make amends with Santa before he finalizes “The List’” for many of us in the Seinfeld generation, it means all of that and so much more…It’s Festivus!