Here are a few of the most interesting Xiaohongshu statistics and facts I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
Please note that some of these numbers are easier to find than others. A few of these Xiaohongshu stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%
Xiaohongshu Facts
- Xiaohongshu Website: www.xiaohongshu.com
- Year Xiaohongshu Launched: 2013
- Xiaohongshu Headquarters: Shanghai, China
- Xiaohongshu Founders:Miranda Qu and Charlwin Mao
Xiaohongshu Statistics
Number of Xiaohongshu registered users:
Last updated May 2018
Number of Xiaohongshu active users:
30 million monthly active users
Last updated May 2018
Reported value of Xiaohongshu:
last updated 7/9/18
Percentage of Xiaohongshu users that are women:
Last updated 2017
Percentage of Xiaohongshu users that are men:
Last updated 2017