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Interesting Xiaohongshu Statistics and Facts (2019) | By the Numbers

Article Last Updated: by Filed Under: All Stats and Fun Facts, eCommerce Statistics

Here are a few of the most interesting Xiaohongshu statistics and facts I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Xiaohongshu Statistics and FactsPlease note that some of these numbers are easier to find than others. A few of these Xiaohongshu stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%

Xiaohongshu Facts

Xiaohongshu Statistics

Number of Xiaohongshu users:

200 million

Last updated 5/14/19

Number of Xiaohongshu active users:

30 million monthly active users

Last updated May 2018

Reported value of Xiaohongshu:

$3 billion

last updated 7/9/18

Percentage of Xiaohongshu users that are women:

88%

Last updated 2017

Percentage of Xiaohongshu users that are men:

12%

Last updated 2017

Number of paid posters Xiaohongshu has removed:

1.38 million

Last updated 5/14/19

Number of biased reviews Xiaohongshu has removed:

1.21 million

Last updated 5/14/19

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Craig Smith

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DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80’s Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include DisneyNews.us and VideoGamesStats.com.

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