Xiaohongshu Statistics and User Count for 2024

Last Updated on: January 6th, 2024

Here are a few of the most interesting Xiaohongshu statistics and facts I was able to dig up including restaurant count, revenue totals and employee counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Xiaohongshu Facts

Here is pretty much everything you ever wanted to know about Xiaohongshu.

  • Website: Official Website
  • Year Founded: 2013
  • Headquarters: Shanghai, China
  • Founder(s): Miranda Qu and Charlwin Mao

Xiaohongshu Statistics user count and Facts 2023Xiaohongshu, also known as Little Red Book or RED, is a popular social e-commerce platform in China. It combines social networking and shopping, allowing users to discover and share reviews, recommendations, and shopping experiences related to fashion, beauty, travel, and lifestyle products. Users can create content, follow influencers, and make purchases directly through the app. Xiaohongshu has a significant user base, particularly among young urban consumers, and it has become a valuable platform for brands and businesses looking to engage with Chinese consumers and promote their products.

Xiaohongshu Statistics

Xiaohongshu User Count

Number of Xiaohongshu users:

300 million (2019)

Number of Xiaohongshu active users:

148 million monthly active users (2021)

Xiaohongshu Revenue Totals

Nothing to report yet. Please check back in the future as we update our data as soon as it is made available by the company.

Additional Statistics

Reported value of Xiaohongshu:

$20 billion (2021)

Percentage of Xiaohongshu users that are under the age of 35:

90% (2021)

Percentage of Xiaohongshu users that are women:

67% (2021)

Percentage of Xiaohongshu users that are men:

33% (2021)

Number of paid posters Xiaohongshu has removed:

1.38 million (2019)

Number of biased reviews Xiaohongshu has removed:

1.21 million (2019)

Please note that some of these numbers are easier to find than others. A few of these statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

Related Categories:

Business Statistics, eCommerce Statistics

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include DisneyNews.us and VideoGamesStats.com.