Xiaohongshu Statistics and Facts (2020) | By the Numbers

Xiaohongshu Statistics and Facts

Here are a few of the most interesting Xiaohongshu statistics and facts I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Xiaohongshu Statistics and FactsPlease note that some of these numbers are easier to find than others. A few of these Xiaohongshu stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%

Xiaohongshu Facts

  • Xiaohongshu Alternative Name: Little Red Book
  • Xiaohongshu Website: www.xiaohongshu.com
  • Year Xiaohongshu Launched: 2013
  • Xiaohongshu Headquarters: Shanghai, China
  • Xiaohongshu Founders:Miranda Qu and Charlwin Mao

Xiaohongshu Statistics

Number of Xiaohongshu users:

300 million

Last updated July 2019

Number of Xiaohongshu active users:

85 million monthly active users

Last updated June 2019

Reported value of Xiaohongshu:

$5 billion

last updated 2019

Percentage of Xiaohongshu users that are women:


Last updated 2017

Percentage of Xiaohongshu users that are men:


Last updated 2017

Number of paid posters Xiaohongshu has removed:

1.38 million

Last updated 5/14/19

Number of biased reviews Xiaohongshu has removed:

1.21 million

Last updated 5/14/19