Xiaohongshu Statistics, User Counts and Facts (2021)

Here are a few of the most interesting Xiaohongshu statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Xiaohongshu Facts

  • Website: Official Website
  • Year Founded: 2013
  • Headquarters: Shanghai, China
  • Founder(s): Miranda Qu and Charlwin Mao

What is Xiaohongshu?

Established in 2013 by Charlwin Mao and Miranda Qu, Xiaohongshu has become China’s leading lifestyle platform, facilitating the lifestyle-upgrade of a generation of Chinese. By January 2019, Xiaohongshu has over 200 million registered users and the growth rate reaches 300%. Over 70% users were born after the 1990. (source)

Xiaohongshu User Count

Number of Xiaohongshu users:

300 million

Last updated July 2019

Number of Xiaohongshu active users:

85 million monthly active users

Last updated June 2019

Additional Xiaohongshu Statistics

Reported value of Xiaohongshu:

$5 billion

last updated 2019

Percentage of Xiaohongshu users that are women:


Last updated 2017

Percentage of Xiaohongshu users that are men:


Last updated 2017

Number of paid posters Xiaohongshu has removed:

1.38 million

Last updated 5/14/19

Number of biased reviews Xiaohongshu has removed:

1.21 million

Last updated 5/14/19

Please note that some of these numbers are easier to find than others. A few of these Xiaohongshu stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include DisneyNews.us and VideoGamesStats.com.