Xiaohongshu Statistics and Facts (2022)

Last Updated on: August 2nd, 2022

Xiaohongshu Statistics and Facts 2022

Here are a few of the most interesting Xiaohongshu statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.


Xiaohongshu Statistics


Xiaohongshu User Count

Number of Xiaohongshu users:

300 million

Last updated July 2019


Number of Xiaohongshu active users:

148 million monthly active users

Last updated September 2021


Additional Xiaohongshu Statistics

Reported value of Xiaohongshu:

$20 billion

last updated 11/9/21


Percentage of Xiaohongshu users that are under the age of 35:

90%

Last updated 11/9/21


Percentage of Xiaohongshu users that are women:

67%

Last updated 11/9/21


Percentage of Xiaohongshu users that are men:

33%

Last updated 11/9/21


Number of paid posters Xiaohongshu has removed:

1.38 million

Last updated 5/14/19


Number of biased reviews Xiaohongshu has removed:

1.21 million

Last updated 5/14/19



Xiaohongshu Facts

Here is pretty much everything you ever wanted to know about Xiaohongshu.

  • Website: Official Website
  • Year Founded: 2013
  • Headquarters: Shanghai, China
  • Founder(s): Miranda Qu and Charlwin Mao


What is Xiaohongshu?

Established in 2013 by Charlwin Mao and Miranda Qu, Xiaohongshu has become China’s leading lifestyle platform, facilitating the lifestyle-upgrade of a generation of Chinese. By January 2019, Xiaohongshu has over 200 million registered users and the growth rate reaches 300%. Over 70% users were born after the 1990. (source)

Please note that some of these numbers are easier to find than others. A few of these Xiaohongshu statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.


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About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include DisneyNews.us and VideoGamesStats.com.