Here are a few of the most interesting Xiaohongshu statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
Xiaohongshu Statistics
Xiaohongshu User Count
Number of Xiaohongshu users:
Last updated July 2019
Number of Xiaohongshu active users:
148 million monthly active users
Last updated September 2021
Additional Xiaohongshu Statistics
Reported value of Xiaohongshu:
last updated 11/9/21
Percentage of Xiaohongshu users that are under the age of 35:
Last updated 11/9/21
Percentage of Xiaohongshu users that are women:
Last updated 11/9/21
Percentage of Xiaohongshu users that are men:
Last updated 11/9/21
Number of paid posters Xiaohongshu has removed:
Last updated 5/14/19
Number of biased reviews Xiaohongshu has removed:
Last updated 5/14/19
Xiaohongshu Facts
Here is pretty much everything you ever wanted to know about Xiaohongshu.
- Website: Official Website
- Year Founded: 2013
- Headquarters: Shanghai, China
- Founder(s): Miranda Qu and Charlwin Mao
What is Xiaohongshu?
Established in 2013 by Charlwin Mao and Miranda Qu, Xiaohongshu has become China’s leading lifestyle platform, facilitating the lifestyle-upgrade of a generation of Chinese. By January 2019, Xiaohongshu has over 200 million registered users and the growth rate reaches 300%. Over 70% users were born after the 1990. (source)
Please note that some of these numbers are easier to find than others. A few of these Xiaohongshu statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.