Here are a few of the most interesting Xiaohongshu statistics and facts I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Please note that some of these numbers are easier to find than others. A few of these Xiaohongshu stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%

Xiaohongshu Facts

Xiaohongshu Website: www.xiaohongshu.com
Year Xiaohongshu Launched: 2013
Xiaohongshu Headquarters: Shanghai, China
Xiaohongshu Founders:Miranda Qu and Charlwin Mao

Xiaohongshu Statistics

Number of Xiaohongshu registered users:

100 million

Last updated May 2018

Number of Xiaohongshu active users:

30 million monthly active users

Last updated May 2018

Reported value of Xiaohongshu:

$3 billion

last updated 7/9/18

Percentage of Xiaohongshu users that are women:

88%

Last updated 2017

Percentage of Xiaohongshu users that are men:

12%