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Vistaprint is one of the best-known online custom printing brands for small businesses, offering products such as business cards, signage, flyers, postcards, apparel, labels, packaging, and promotional items. In current corporate reporting, Vistaprint sits within the Vista segment of parent company Cimpress, which means the most useful official revenue figures are now usually reported at the Vista-segment level rather than as a standalone Vistaprint number.
Quick Answer: The latest official revenue disclosure tied to Vistaprint is Cimpress’s Vista segment revenue, which was about $1.74 billion in FY2024. Cimpress’s FY2025 materials also indicated that Vista revenue exceeded $1.8 billion. Vistaprint itself is described by the company as serving millions of small businesses worldwide.
Key Vistaprint Metrics
| Metric | Figure | Year |
|---|---|---|
| Vista segment revenue | $1.7416 billion | FY2024 |
| Vista segment revenue | More than $1.8 billion | FY2025 |
| Average order value in Vista segment | More than $86 | FY2024 |
| Customers served by Vistaprint | Millions of small businesses | Latest company description |
What Vistaprint Is
Vistaprint was founded in 1999 and built its brand around affordable online printing for very small businesses, sole proprietors, and microbusinesses. Over time, its offering expanded from basic print products into a broader design and marketing toolkit that includes digital tools, promotional products, branded merchandise, and design support.
For readers comparing revenue over time, it is important to note that current reporting focuses on the Vista segment. That segment represents the vast majority of the revenue associated with the Vistaprint brand, but it is not always presented as a perfectly standalone Vistaprint figure in recent filings.
Vistaprint Revenue Statistics
The most important current revenue benchmark is Vista segment revenue under Cimpress reporting.
- FY2025: Vista revenue exceeded $1.8 billion
- FY2024: Vista revenue was $1.7416 billion
Those figures are more useful than older legacy Vistaprint numbers because they reflect Cimpress’s present-day segment structure and how the company now reports performance to investors.
Historical Revenue Context
Older historical figures often cited online refer to periods when Vistaprint was discussed more directly as a standalone brand. Those older totals can still be useful for long-term context, but they should not be mixed casually with current Vista-segment disclosures because reporting structures changed over time.
Business and Customer Facts
- Vistaprint describes itself as the print and design partner to millions of small businesses.
- The company focuses heavily on microbusinesses and entrepreneurs.
- Its product mix includes print, signage, apparel, packaging, labels, websites, and marketing support.
- Vista’s FY2024 average order value was reported as more than $86.
Why Vistaprint Revenue Matters
Vistaprint is a useful company to track because it sits at the intersection of small-business formation, marketing demand, e-commerce, and print personalization. Revenue growth in the Vista segment can reflect trends in business card demand, signage and promotional spending, and the broader health of small-business marketing activity.
Vistaprint Revenue Trend Overview
The latest official numbers show Vista revenue rising from about $1.74 billion in FY2024 to more than $1.8 billion in FY2025. That indicates continued growth, even as Cimpress has emphasized product mix, customer experience improvements, and category expansion across signage, promotional products, and packaging.
FAQ
Is Vistaprint a standalone public company?
No. Vistaprint is part of Cimpress, which reports financial results for the broader Vista segment.
What is the latest official revenue figure tied to Vistaprint?
The best current official measure is Vista segment revenue, which was $1.7416 billion in FY2024 and more than $1.8 billion in FY2025.
Does Vistaprint still focus on business cards?
Yes, but the brand has expanded well beyond business cards into signage, apparel, promotional products, packaging, websites, and design tools.
How many customers does Vistaprint have?
The company currently describes itself as serving millions of small businesses worldwide, but it does not prominently publish a single current customer-count figure in the materials cited here.
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