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Threads is Meta’s text-first social app built on Instagram’s social graph. Launched in July 2023, Threads is designed for public conversations—short posts, replies, reposts, and creator discovery—while keeping familiar Instagram safety and account controls.
Because Threads is part of Meta (and not a standalone public company), the most reliable “Threads stats” come from Meta’s own statements (for daily active milestones) and high-quality reporting that cites those disclosures.
Threads by the Numbers (2026)
How many users does Threads have? Meta has reported Threads at 400+ million monthly active users (Aug 2025) and said Threads recently passed 150 million daily active users (Oct 2025).
- Monthly active users (MAU): 400M+ (Aug 2025)
- Daily active users (DAU): 150M+ (Oct 2025)
- Fastest growth milestone: 100M sign-ups in 5 days (July 2023)
- Post limit: 500 characters
- Video limit: up to 5 minutes
- EU launch: Dec. 14, 2023
Sources:
Threads 400M+ MAU (TechCrunch) |
Threads 150M+ DAU (Meta transcript PDF) |
Threads limits (Meta launch post)
Key Threads Metrics Table
| Metric | Figure | Year / Date | Source |
|---|---|---|---|
| Monthly active users (MAU) | 400M+ | Aug 2025 | TechCrunch |
| Daily active users (DAU) | 150M+ | Oct 29, 2025 | Meta Q3 2025 transcript (PDF) |
| Sign-ups | 100M in 5 days | July 2023 | Reuters |
| Post length limit | 500 characters | Launch spec (Jul 2023) | Meta (About) |
| Video limit | Up to 5 minutes | Launch spec (Jul 2023) | Meta (About) |
| EU availability | Launched in EU | Dec 14, 2023 | MediaPost |
What Threads Is (And What Makes It Different)
Threads is designed for public conversation and discovery. Your feed includes posts from accounts you follow plus recommended posts. At launch, Meta positioned Threads as a place for “text updates” where posts can include links, photos, and short-form video, with an emphasis on community discussions and creator discovery.
Threads Growth Timeline (Year-Labeled)
- July 5, 2023: Threads launches.
- July 10, 2023: Threads hits 100M sign-ups in 5 days (reported).
- July 6, 2023 (early internal snapshot): Threads had 95M+ posts (reported).
- Dec. 14, 2023: Threads launches in the European Union.
- Aug. 12, 2025: Threads reaches 400M+ monthly active users (reported).
- Oct. 29, 2025: Meta says Threads passed 150M+ daily actives.
Sources:
Reuters (100M in 5 days) |
The Verge (95M+ posts early) |
EU launch |
TechCrunch (400M+ MAU) |
Meta transcript (150M+ DAU)
FAQ
How many users does Threads have?
Meta has said Threads reached 400+ million monthly active users (reported Aug 2025) and that Threads passed 150 million daily active users (Oct 2025). Source
Is Threads connected to Instagram?
Yes. Threads is built on Instagram’s account system—your Instagram identity carries over, and the app is designed to make it easy to connect with accounts you already follow.
How long can a Threads post be?
Meta’s launch announcement says posts can be up to 500 characters. Source
How long can videos be on Threads?
Meta’s launch announcement says Threads posts can include videos up to 5 minutes. Source
When did Threads launch in Europe?
Threads launched in the European Union on Dec. 14, 2023 after a delayed rollout. Source
How fast did Threads grow at launch?
Threads reportedly hit 100 million sign-ups in five days after launch. Source
