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Harley-Davidson is an iconic American motorcycle manufacturer headquartered in Milwaukee, Wisconsin. This page is a 2026 update using the newest reported full-year results and operating metrics that Harley-Davidson has published.
Quick Answer (2026)
Latest full-year results: For full year 2025, Harley-Davidson reported $4.473 billion in revenue and $339 million in net income attributable to HDI, with $2.78 diluted EPS. Worldwide retail motorcycle sales were 132,535 units.
Key Metrics (Full Year 2025)
| Metric | Value | Period |
|---|---|---|
| Revenue (consolidated) | $4,473 million | Full year 2025 |
| Net income attributable to HDI | $339 million | Full year 2025 |
| Diluted EPS | $2.78 | Full year 2025 |
| Global retail motorcycle sales | 132,535 units | Full year 2025 |
| HDMC global motorcycle shipments | 124,477 units | Full year 2025 |
| HDMC operating result | $29 million operating loss | Full year 2025 |
Retail Sales Breakdown (Full Year 2025)
Harley-Davidson provides regional retail sales detail. In 2025, the release reports:
- North America: 89.1k
- EMEA: 21.4k
- Asia Pacific: 19.0k
- Latin America: 3.0k
- Worldwide total: 132.5k
Harley-Davidson Facts
- Website: harley-davidson.com
- Founded: 1903
- Headquarters: Milwaukee, Wisconsin
FAQ
What is Harley-Davidson’s latest annual revenue?
Harley-Davidson reported $4.473 billion in consolidated revenue for full year 2025.
How many motorcycles did Harley-Davidson sell at retail in 2025?
Harley-Davidson reported 132,535 worldwide retail motorcycle sales in full year 2025.
Where can I verify these numbers?
The figures above are taken directly from Harley-Davidson’s official investor relations release for full-year 2025 results.
Sources & References
