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IFTTT is an automation platform that lets users create applets and workflows connecting apps, smart-home devices, and online services. It has long been one of the best-known no-code automation brands, especially in consumer productivity and smart-home use cases.
Quick Answer: IFTTT’s current partner page says brands can reach 27 million users on the platform and highlights 900+ partners. In a 2024 press page, IFTTT said its products had attracted 18 million consumers across 140 countries and served 90 million activated connections.
Key IFTTT Metrics
| Metric | Figure | Year / Status |
|---|---|---|
| Users highlighted on partner page | 27 million | Current partner page |
| Partners | 900+ | Current partner page |
| Consumers | 18 million | 2024 press page |
| Countries | 140 | 2024 press page |
| Activated connections | 90 million | 2024 press page |
| Users | 32+ million | 2025 anniversary post |
About IFTTT
IFTTT, short for “If This Then That,” is built around simple conditional automations that connect services together. It became popular by making automation approachable for non-technical users, while also building a sizable partner ecosystem for brands and device makers.
IFTTT Statistics and Facts
- 27 million users on the current partner page
- 900+ partners
- 18 million consumers across 140 countries in a 2024 press page
- 90 million activated connections in 2024
- 32+ million users in a 2025 anniversary post
Why the User Counts Differ
IFTTT’s official pages use different audience totals depending on the year and the context. A partner-marketing page may show one current audience figure, while a press page or anniversary blog may reflect a different snapshot in time. The safest approach is to label each number by source and date rather than forcing them into a single “official” count.
Why IFTTT Matters
IFTTT matters because it lowers the barrier to automation across a broad mix of apps and devices. Its ecosystem size is important: more users, more partners, and more activated connections make the platform more useful and more attractive to additional integrations.
FAQ
How many people use IFTTT?
IFTTT’s current partner page references 27 million users, while its 2025 anniversary post says the platform has helped over 32 million users.
How many connections has IFTTT served?
IFTTT’s 2024 press page said it had served more than 90 million activated connections.
How many countries use IFTTT?
The company’s 2024 press page said its products had attracted consumers across 140 countries.
How many partners does IFTTT have?
IFTTT’s current partner page highlights more than 900 partners.
Sources and References
