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Bring a Trailer (BaT) is a curated online auction marketplace for vintage, classic, and enthusiast vehicles—plus motorcycles, memorabilia, and parts. Beyond the auctions, BaT is known for its active comment sections and searchable results database, which make listings feel more transparent and community-vetted than many traditional buying channels.
This 2026 update refreshes the post with the latest BaT-reported platform metrics (registered users, bidders, listings) and the newest annual sales recap, while keeping older sales benchmarks clearly labeled by year.
Answer Box (2026): How big is Bring a Trailer?
- Community size (official): 1.4M+ registered users and 600K+ registered bidders.
- Marketplace scale (official): 800+ listings per week.
- Annual sales (official): $1.713B in 2025, with 49,486 listings and an 81.8% sell-through rate.
Key Bring a Trailer Metrics (Latest Available)
| Metric | Value | Year / Notes |
|---|---|---|
| Registered users | 1.4M+ | Official “About” page (latest) |
| Registered bidders | 600K+ | Official “About” page (latest) |
| Listings per week | 800+ | Official “About” page (latest) |
| Annual sales | $1.713B | 2025 (official BaT recap) |
| Total listings | 49,486 | 2025 (official BaT recap) |
| Vehicles/items sold | 40,465 | 2025 (official BaT recap) |
| Sell-through rate | 81.8% | 2025 (official BaT recap) |
| Annual sales (historical) | $1.5B | 2024 (widely reported) |
| Annual sales (historical) | $1.35B | 2022 (CNBC report) |
| Annual sales (historical) | $829M | 2021 (CNBC report) |
| Ownership | Hearst Autos / Hearst Magazines | Acquisition announced in 2020 |
Bring a Trailer Sales Totals (2026 Update)
Bring a Trailer publishes periodic “state of the platform” updates that make it easier to track growth over time. In a year-end recap posted in early 2026, BaT reported that 2025 sales totaled $1.713 billion, driven by 49,486 total listings and 40,465 sold (an 81.8% sell-through rate).
For additional year-over-year context (clearly labeled): 2024 was widely reported as a record year with $1.5 billion in sales, while earlier milestones included $1.35B (2022) and $829M (2021).
How Bring a Trailer Works (Why the Community Matters)
Unlike open marketplaces that accept almost anything, BaT positions itself as a curated auction platform. Each listing is supported by extensive photography, seller disclosures, and a comments section where knowledgeable enthusiasts can ask questions, flag inconsistencies, and add model-specific context. The result is a marketplace where “discussion” is part of the product.
Fees (Buyer and Seller)
BaT’s fee structure is straightforward compared with many auction channels:
- Sellers: BaT states sellers pay a $99 listing fee (with optional add-ons depending on listing package and services).
- Buyers: BaT states buyers pay a fee of 5% or 10% (depending on the category), with a $250 minimum and category-specific caps (including a $7,500 cap for 5% categories).
FAQ
How many users does Bring a Trailer have?
BaT’s official “About” page states the community has more than 1.4 million registered users.
How many registered bidders are on Bring a Trailer?
BaT reports more than 600,000 registered bidders on its official “About” page.
How much does Bring a Trailer sell per year?
BaT’s year-end recap reported $1.713B in sales in 2025. For historical context, 2024 was widely reported at $1.5B, while CNBC reported $1.35B (2022) and $829M (2021).
What is BaT’s sell-through rate?
In its 2025 recap, BaT reported an 81.8% sell-through rate (40,465 sold out of 49,486 total listings).
How much does it cost to sell a car on Bring a Trailer?
BaT states sellers pay a $99 listing fee. Sellers can also choose optional services and listing packages depending on the type of auction and support needed.
What fees do buyers pay on Bring a Trailer?
BaT states buyers pay a 5% or 10% fee depending on the category, with a $250 minimum and caps that can vary by category (including a $7,500 cap for 5% categories).
Sources
- Bring a Trailer – About (registered users, bidders, listings/week)
- Bring a Trailer – 2025 year-end recap (sales, listings, sold, sell-through)
- CNBC – BaT annual sales (2022 and 2021)
- Autoblog – 2024 sales reported at $1.5B
- Bring a Trailer – How BaT Works (fees overview)
- Bring a Trailer – Buyer fee cap update (cap raised to $7,500)
- Bring a Trailer – Hearst Autos announcement (2020)
