Birchbox Statistics and User Count for 2025
Last Updated on: May 29th, 2025
Here are a few of the most interesting Birchbox statistics and facts I was able to dig up including restaurant count, revenue totals and employee counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
Birchbox Facts
Here is pretty much everything you ever wanted to know about Birchbox.
- Website: Official Website
- Year Founded: 2010
- Headquarters: New York, NY
- Founder(s): Katia Beauchamp and Hayley Barna
- Parent Company: FemTec Health
- App Download (iOS)
- App Download (Android)
Birchbox is a New York-based online subscription service that offers a monthly box of personalized beauty, grooming, and lifestyle samples, tailored to users’ profiles.
Launched in 2010, it’s aimed primarily at women, although it also offers options for men. Birchbox’s goal is to help consumers discover new products by sending a variety of samples to try before buying full-sized versions. The service has expanded globally and now includes an online store where customers can purchase the full-sized products they’ve sampled, making it a pioneer in the subscription-based model of selling beauty products.
Birchbox Statistics
Birchbox User Count
How many people use Birchbox?
1 million subscribers and 2.5 million active customers (2019)
Birchbox Revenue Totals
Nothing to report yet. Please check back in the future as we update our data as soon as it is made available by the company.
Additional Statistics
Percentage of Birchbox traffic that comes from mobile:
Number of brands included on Birchbox:
Number of Birchbox employees:
Please note that some of these numbers are easier to find than others. A few of these statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.
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