Birchbox Statistics and User Count (2023)

Last Updated on: August 3rd, 2022

Birchbox is the easiest (and most fun) way to shop for beauty.  Try products that have been picked to match your profile with our monthly subscription service. Once you find something you love, you can buy the full-size right in the Birchbox Shop. You’ll earn shopping dollars with every purchase, and yes we have plenty of free gifts with purchase, surprise goodies, and more. (source)

Birchbox Statistics

Here are a few of the most interesting Birchbox statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Birchbox User Count

How many people use Birchbox?

1 million subscribers and 2.5 million active customers

Last updated 5/2/19

Additional Birchbox Statistics

Percentage of Birchbox traffic that comes from mobile:


Last updated 5/2/19

Number of brands included on Birchbox:


Last updated 5/2/19

Number of Birchbox employees:


Last updated 5/2/19

Amount of funding that Birchbox has raised:

$90 million

Last updated 5/4/18

Top valuation of Birchbox (estimated):

$500 million

Last updated 5/4/18

Birchbox Facts

Please note that some of these numbers are easier to find than others. A few of these Birchbox statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

Related Categories:

Business Statistics, Consumer Packaged Goods Statistics, Retail Statistics

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include and