Birchbox Statistics and User Count for 2024

Last Updated on: January 6th, 2024

Here are a few of the most interesting Birchbox statistics and facts I was able to dig up including restaurant count, revenue totals and employee counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Birchbox Facts

Here is pretty much everything you ever wanted to know about Birchbox.

Birchbox is a New York-based online subscription service that offers a monthly box of personalized beauty, grooming, and lifestyle samples, tailored to users’ profiles. Launched in 2010, it’s aimed primarily at women, although it also offers options for men. Birchbox’s goal is to help consumers discover new products by sending a variety of samples to try before buying full-sized versions. The service has expanded globally and now includes an online store where customers can purchase the full-sized products they’ve sampled, making it a pioneer in the subscription-based model of selling beauty products.

Birchbox Statistics

Birchbox User Count

How many people use Birchbox?

1 million subscribers and 2.5 million active customers (2019)

Birchbox Revenue Totals

Nothing to report yet. Please check back in the future as we update our data as soon as it is made available by the company.

Additional Statistics

Percentage of Birchbox traffic that comes from mobile:

70% (2019)

Number of brands included on Birchbox:

500 (2019)

Number of Birchbox employees:

230 (2019)

Please note that some of these numbers are easier to find than others. A few of these statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

Related Categories:

Business Statistics, Consumer Packaged Goods Statistics, Retail Statistics

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include and