Birchbox Statistics and User Count (2023)

Birchbox is the easiest (and most fun) way to shop for beauty.  Try products that have been picked to match your profile with our monthly subscription service. Once you find something you love, you can buy the full-size right in the Birchbox Shop. You’ll earn shopping dollars with every purchase, and yes we have plenty of free gifts with purchase, surprise goodies, and more. (source)

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Birchbox Statistics

Here are a few of the most interesting Birchbox statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Birchbox User Count

How many people use Birchbox?

1 million subscribers and 2.5 million active customers

Last updated 5/2/19

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Additional Birchbox Statistics

Percentage of Birchbox traffic that comes from mobile:

70%

Last updated 5/2/19

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Number of brands included on Birchbox:

500

Last updated 5/2/19

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Number of Birchbox employees:

230

Last updated 5/2/19

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Amount of funding that Birchbox has raised:

$90 million

Last updated 5/4/18

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Top valuation of Birchbox (estimated):

$500 million

Last updated 5/4/18

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