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Dorchester Center, MA 02124
Baskin-Robbins is one of the most recognizable ice cream brands in the world, built on a simple idea: variety drives visits. The brand’s “31 flavors” concept helped it stand out early, and it has continued to expand its menu with seasonal launches, limited-time flavors, ice cream cakes, and frozen beverages.
Today, Baskin-Robbins operates as part of Inspire Brands. Because Inspire is privately held, the most dependable “size” metrics are the ones the parent company publishes regularly: restaurant count, global markets, and system sales. For additional U.S.-only context, industry rankings like Technomic’s Top 500 provide time-stamped estimates.
Baskin-Robbins by the Numbers
- Restaurants: 7,800+ (as of Q4 2024)
- Global markets: 36
- System sales: $2.2B (FY2024)
- Flavor library: 1,400+ flavors (company fact sheet)
- U.S. benchmark (Technomic estimate): 2,245 U.S. units and $705M U.S. sales (2024)
Key Baskin-Robbins Metrics
| Metric | Value | Year (as reported) | Source |
|---|---|---|---|
| Restaurant count | 7,800+ restaurants | As of Q4 2024 | Inspire Brands Fact Sheet (FY2024 PDF) |
| Global markets | 36 | As of Q4 2024 | Inspire Brands Fact Sheet (FY2024 PDF) |
| System sales | $2.2 billion | FY2024 | Inspire Brands Fact Sheet (FY2024 PDF) |
| Flavor library size | 1,400+ flavors | Company fact sheet (accessed 2026) | Baskin-Robbins Fact Sheets |
| U.S. units (estimate) | 2,245 | 2024 (Technomic estimate) | Restaurant Business (Technomic Top 500) |
| U.S. sales (estimate) | $705M | 2024 (Technomic estimate) | Restaurant Business (Technomic Top 500) |
What Baskin-Robbins Is Known For
- Flavor variety: rotating flavors plus evergreen classics.
- Ice cream cakes: a major occasion-driven category for birthdays and celebrations.
- Seasonal launches: limited-time offers help create spikes in repeat visits.
FAQ
How many Baskin-Robbins locations are there?
Inspire Brands reports Baskin-Robbins has 7,800+ restaurants as of Q4 2024.
How many flavors does Baskin-Robbins have?
Baskin-Robbins’ fact sheet says its “31 flavors” concept has expanded to more than 1,400 flavors in its flavor library.
How much does Baskin-Robbins sell each year?
Inspire Brands reports Baskin-Robbins generated $2.2 billion in system sales in FY2024.
