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The Apple Watch launched in 2015 and quickly became a defining product in the smartwatch category—mixing fitness tracking, health features, and iPhone-connected convenience. But unlike many consumer electronics companies, Apple does not disclose Apple Watch unit sales or Apple Watch revenue as a standalone line item.
So the most reliable way to track “Apple Watch statistics” is to focus on what Apple does publish consistently: Apple’s Wearables, Home and Accessories revenue (the product category that includes Apple Watch), plus official model launches and a small set of clearly labeled third-party estimates for historical context.
Apple Watch by the Numbers (2026)
Does Apple report Apple Watch revenue? No. Apple Watch is included in Apple’s Wearables, Home and Accessories category (along with other products like AirPods and accessories), so Apple Watch revenue is not broken out publicly.
- Wearables, Home and Accessories net sales: $35.686B (FY2025)
- Wearables, Home and Accessories net sales: $37.005B (FY2024)
- Wearables, Home and Accessories net sales: $39.845B (FY2023)
- Latest major model (official): Apple Watch Series 10 announced Sept. 2024
- watchOS: watchOS 11 (released alongside the 2024 lineup announcement)
Sources:
Apple FY2025 Form 10-K (net sales by category) |
Apple Watch Series 10 announcement
Key Apple Watch Metrics Table
| Metric | Figure | Year / As-of | Source |
|---|---|---|---|
| Wearables, Home and Accessories net sales | $35.686B | FY2025 | Apple FY2025 Form 10-K |
| Wearables, Home and Accessories net sales (comparison) | $37.005B | FY2024 | Apple FY2025 Form 10-K |
| Wearables, Home and Accessories net sales (comparison) | $39.845B | FY2023 | Apple FY2025 Form 10-K |
| Apple Watch Series 10 announced | Yes (Series 10) | Sept. 9, 2024 | Apple Newsroom |
| Company full-time equivalent employees | ~166,000 | As of Sept. 27, 2025 | Apple FY2025 Form 10-K |
Apple Watch Release Timeline (Year-Labeled)
- Gen 1: 2015
- Series 1 & 2: 2016
- Series 3: 2017
- Series 4: 2018
- Series 5: 2019
- Series 6 & SE: 2020
- Series 7: 2021
- Series 8, Ultra & SE (2nd gen): 2022
- Series 9 & Ultra 2: 2023
- Series 10: 2024 (official announcement)
Revenue Context: Apple Watch Lives Inside “Wearables”
When people ask “how much money does Apple Watch make?”, the key detail is that Apple reports Watch performance as part of a broader product category. In Apple’s FY2025 10-K, the company reported:
- Wearables, Home and Accessories: $35.686B (FY2025)
- Wearables, Home and Accessories: $37.005B (FY2024)
- Wearables, Home and Accessories: $39.845B (FY2023)
Apple also states that this category declined in FY2025 vs FY2024 primarily due to lower net sales of Accessories and Wearables. Source: Apple FY2025 Form 10-K
Market Context (Wearables Industry)
For third-party market sizing, IDC reported the global wrist-worn device market shipped 45.6 million units in Q1 2025 (smartwatches plus wristbands) and noted Apple’s year-over-year growth in wrist-worn shipments during the quarter. This is not “Apple Watch-only,” but it’s useful context for how the category is behaving. Source: IDC (Q1 2025 wrist-worn shipments)
Historical Apple Watch Sales Estimates (Clearly Labeled)
Apple does not publish Apple Watch unit sales, so historical “sales” numbers are typically analyst estimates or shipments cited by third parties. These are preserved for context and labeled by year:
- 2019: 31 million (analyst estimate reported by CNET)
- 2015: 11.6 million (IDC wearable-market context reported by The Verge)
Sources:
CNET (2019 estimate) |
The Verge (2015 IDC context)
FAQ
How many Apple Watches have been sold?
Apple does not publish Apple Watch unit sales. Most unit figures you see online are third-party estimates. For example, one widely-cited estimate pegged 2019 Apple Watch sales at 31 million units. Source
How much revenue does Apple Watch generate?
Apple does not break out Apple Watch revenue separately. Apple Watch is included in the Wearables, Home and Accessories category, which totaled $35.686B in FY2025. Source
What’s included in “Wearables, Home and Accessories”?
Apple groups multiple products into this category (wearables, home products, and accessories). That’s why Apple Watch performance cannot be isolated from Apple’s public reporting using Apple’s filings alone. Source
What is the newest Apple Watch model?
Apple announced Apple Watch Series 10 in September 2024. Source
What operating system does Apple Watch use?
Apple Watch runs watchOS. Apple’s Series 10 announcement also referenced watchOS 11 availability for supported watches. Source
