LinkedIn

New and Updated LinkedIn Stats and a New, Easier Format

4278432941_5cb085182e_linkedin

Today’s DMR stat update is a long overdue one. I’ve updated and added a bunch of LinkedIn statistics and did a little housekeeping while I was at it.

The LinkedIn post has grown to a point where simply listing all the stats is overwhelming and makes it very difficult to find a particular stat. Much like our Facebook, Instagram, Twitter, Google and other posts, the LinkedIn post is now broken up into multiple pages based on stat category. Here are all the new LinkedIn stat pages:

How To: Maximize Your Facebook Post Reach Through Proper Timing

3304801086_c261c6be3f_time

It is no secret that Facebook has been putting the squeeze on businesses for quite some time now. Like just about every other online property that is trying to survive financially, Facebook is increasingly becoming a “pay to play” platform for businesses looking to reach its users. Organic page post reach has been dramatically reduced and even the largest of brands are finding it difficult to reach their own likes, let alone new audiences, without advertising it.

So how do you combat this shift and keep Facebook a viable digital channel for your business. The obvious answer is start investing in advertising you posts. Almost as important is to be smart about your Facebook posting to ensure you maximize your free reach.

5 Ways to Optimize Your Personal Brand on LinkedIn

When promoting yourself in your given industry, it’s possible that you will turn your sights to LinkedIn. Viewed as the social media website with the most to offer in regards to employment, it’s easy to not only create your own digital resume but network with those who are in companies or businesses similar to your own. Keep in mind, though, that only the best LinkedIn pages stand the chance of being recognized.

If you want your page to stand out, allowing it to be more marketable, here are 5 elements not to overlook.

LinkedIn…The Ultimate Career Advisor for Graduates?

Back in 2009 we were presenting to groups of MBA’s, Masters and undergraduates at leading Business Schools about how they should make the most of LinkedIn. Here, we showed them the power of LinkedIn for mapping out their career paths, conducting research, using it as a platform from which to get noticed by potential employers and how LinkedIn will be one of the most powerful tools at their disposal throughout many elements of their careers.

How To: Generate Sales Leads on LinkedIn

In these days of globalization and the daily evolution of technology, small businesses have never had a better opportunity to compete against larger firms in their industry that they previously had no shot against. Digital marketing has played a significant role in leveling the playing field for small business and no tool more so than LinkedIn. Smart and creative usage of LinkedIn has been a key component of a number of aggressive growth plans over the past few years and it costs relatively little to do so.

How and When to Use LinkedIn Long-Form Posts in Content Marketing Campaigns

Earlier this year, LinkedIn announced they’d be opening up their publishing platform feature to their 300 million+ users. Essentially, this feature allows you to write a blog post directly on LinkedIn and reach a larger audience than your typical posts would. These long-form posts are seen by your connections like normal posts, and are also suggested to other targeted professionals on LinkedIn based on an algorithmic formula.