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How Often Should You be Posting on Social Media?

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Following our recent post on the best times to post on social media, and being that this is a question we get frequently asked, we thought we would shed some light on the complex world of social media posting. With all the different sites and different word counts, knowing how often to post your content online can be tricky.

There is a fine line between appearing spammy and un-engaging and positioning yourself as a helpful expert in your field. Each platform has different ‘rules’ when it comes to the frequency of posts, and these have been developed and evolved by those who use the platforms regularly (that’s us all, as social media users). Each platform provider has developed their platform to allow us to post all manner of different types of content (we’ll be posting a series of blogs in the coming weeks and months on content for social, so keep an eye out). Here’s what we have found works best in terms of frequency of posting:

6 Ways Social Media Can Help Law Firms and How They Can Get Started

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Although Law firms are increasingly embracing Social Media as an important and successful business tool, many are still sitting on the fence with neither the confidence nor knowledge to plunge their business into the social realm.
Yet, with stacks of supporting research showing the huge benefits that social media can bring, the time is nigh to get off the fence and start reaping these rewards!

There are the obvious benefits that social media can bring to your law firm such as:

What is the Best Day and Time to Post on LinkedIn? (New and Updated LinkedIn Stats)

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As the quarterly financial statements for the publicly traded digital companies continue to roll in, so do the stat updates. This weekend’s round of stat additions and updates were to my LinkedIn stat posts.

If you haven’t noticed, LinkedIn has become quite a bit more active recently. I am trying to find some solid engagement stats that measure this recent growth to share with all of you, but haven’t found anything god yet. The uptick in activity is conspicuous enough that someone will do a study on it soon, especially with long-form posts becoming available to the masses.

Anyways, here are some of the stats I was able to dig up.

10 Tips for Optimizing Your LinkedIn Profile

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Been on LinkedIn lately? If not, you should wander over there and check it out. You will be pleasantly surprised at the uptick in activity on their network. People are starting to spend more time on LinkedIn and are posting/engaging more often of late. This trend is sure to continue as LinkedIn opens up long-form posting (blogging) to the masses.

Whether you are looking for sales, new employees, a new job, or just looking to connect with others in your industry, a strong, optimized LinkedIn profile is a must these days. Here is a handy infographic from our friends at LinkedHumans that offers a few tips on what to look out for when optimizing your LinkedIn profile.

New and Updated LinkedIn Stats and a New, Easier Format

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Today’s DMR stat update is a long overdue one. I’ve updated and added a bunch of LinkedIn statistics and did a little housekeeping while I was at it.

The LinkedIn post has grown to a point where simply listing all the stats is overwhelming and makes it very difficult to find a particular stat. Much like our Facebook, Instagram, Twitter, Google and other posts, the LinkedIn post is now broken up into multiple pages based on stat category. Here are all the new LinkedIn stat pages:

How To: Maximize Your Facebook Post Reach Through Proper Timing

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It is no secret that Facebook has been putting the squeeze on businesses for quite some time now. Like just about every other online property that is trying to survive financially, Facebook is increasingly becoming a “pay to play” platform for businesses looking to reach its users. Organic page post reach has been dramatically reduced and even the largest of brands are finding it difficult to reach their own likes, let alone new audiences, without advertising it.

So how do you combat this shift and keep Facebook a viable digital channel for your business. The obvious answer is start investing in advertising you posts. Almost as important is to be smart about your Facebook posting to ensure you maximize your free reach.

5 Ways to Optimize Your Personal Brand on LinkedIn

When promoting yourself in your given industry, it’s possible that you will turn your sights to LinkedIn. Viewed as the social media website with the most to offer in regards to employment, it’s easy to not only create your own digital resume but network with those who are in companies or businesses similar to your own. Keep in mind, though, that only the best LinkedIn pages stand the chance of being recognized.

If you want your page to stand out, allowing it to be more marketable, here are 5 elements not to overlook.