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Yummly was a recipe discovery and cooking platform known for personalized recommendations, shopping tools, recipe search, and guided cooking features. It became part of Whirlpool in 2017 and was increasingly integrated into connected kitchen products. However, the service no longer operates as an active standalone recipe platform.
Quick Answer: Yummly permanently shut down its website and mobile apps in December 2024. Before that, Whirlpool had described Yummly as having more than 20 million registered users, over 2 million recipes, and at one stage 26 million+ registered users.
Key Yummly Metrics
| Metric | Figure | Year / Status |
|---|---|---|
| Registered users | 20+ million | 2017 Whirlpool acquisition announcement |
| Registered users | 26+ million | 2019 Whirlpool reporting |
| Email subscribers | 10 million | 2019 Whirlpool reporting |
| Recipes | 2+ million | 2021 Whirlpool annual report |
| Platform status | Shut down | December 2024 |
About Yummly
Yummly launched in 2009 and became a major recipe discovery app by combining large-scale recipe aggregation with personalization. Users could filter recipes by dietary preference, save favorites, generate shopping lists, and follow guided cooking experiences.
Yummly Statistics and Facts
- 20+ million registered users in Whirlpool’s 2017 acquisition announcement
- 26+ million registered users and 10 million email subscribers in 2019 Whirlpool materials
- 2+ million recipes in Whirlpool’s 2021 annual report
- Platform shut down in December 2024
What Happened to Yummly?
By late 2024, Whirlpool pages stated that Yummly was transitioning to a permanent shutdown. As of December 18, 2024, even the Yummly Smart Thermometer app was no longer functional. That makes it important to frame this page historically rather than as if Yummly were still a growing active platform in 2026.
Why Yummly Was Significant
Yummly mattered because it helped bridge recipe discovery and connected appliances. Whirlpool used the brand to tie together recipe recommendations, guided cooking, and smart kitchen product experiences, which made Yummly more than just another recipe app.
Historical Growth Context
Whirlpool’s disclosures show that Yummly scaled meaningfully after acquisition. The shift from more than 20 million users in 2017 to 26 million-plus users in later Whirlpool materials suggests a larger audience and deeper appliance ecosystem integration over time.
FAQ
Is Yummly still active?
No. Yummly’s website and mobile apps were permanently shut down in December 2024.
How many users did Yummly have?
Whirlpool said Yummly had more than 20 million registered users in 2017, and later materials cited 26 million-plus registered users.
How many recipes did Yummly have?
Whirlpool’s 2021 annual report described the Yummly app as having over 2 million recipes.
Who owned Yummly?
Yummly was acquired by Whirlpool in 2017.
Sources and References
