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By the Numbers: 50 Amazing YouTube Statistics

YouTube statsThis YouTube stat post is an offshoot of our original Google post. The original post for all Google stats was getting a bit cumbersome and tough to navigate as it neared 100 stats. Hopefully, this new format will help you find the stat you are looking for much quicker.

Please note that some of these numbers are easier to find than others. A few of these stats come from YouTube/Google’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.

YouTube Stats

How many people use YouTube:

1 billion

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Last updated 4/21/14


Total YouTube views in 2011:

1 trillion

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How many video views on YouTube per day:

4 billion

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Last updated 1/23/12


Hours of video watched per month on YouTube:

6 billion

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Last updated 4/21/14


How much video is uploaded to YouTube per minute:

100 hours

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Last updated 4/21/14


Average user time spent on Google sites (mostly YouTube) in July 2013:

462 minutes

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Last updated 10/17/13


Average YouTube mobile video views per day:

1 billion

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Last updated 10/27/13


Top YouTube channel partner:

Vevo w/47 million viewers

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Last updated 10/17/13


Percentage of YouTube traffic from mobile:

40%

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Last updated 4/21/14


Percentage of Americans that use YouTube during work hours:

14.4%

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Last updated 10/2/13


YouTube’s percentage of overall time spent on iOS & Android devices:

4%

Last updated 4/1/14


YouTube’s growth in web traffic referrals from 9/12-9/13:

52.86%

Last updated 10/16/13


Most subscribed-to YouTube channel:

Music with 82 million subscribers

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Last updated 2/23/14


Number of monthly unique visitors for YouTube in the UK:

19.1 million

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Last updated 9/18/13


Percentage year over year growth for the YouTube mobile app:

27%

Last updated 12/19/13


Percentage of YouTube traffic that comes from outside the U.S.:

80%

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Last updated 4/21/14


Number of YouTube users in China:

60 million

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Last updated 11/11/13


Number of unique viewers on Google sites (mostly YouTube) in July 2013:

165 million

Last updated 10/17/13


Number of video viewers on Google sites (mostly YouTube) in July 2013:

16.1 billion

Last updated 10/17/13


Average number of YouTube followers for US females:

25

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Last updated 12/23/13


Percentage of UK Moms (18-34 w/children) that use YouTube:

79%

Last updated 9/4/13


Percentage of teens that consider YouTube their favorite website:

50%

Last updated 11/5/13


Percentage of Generation Z that visit YouTube at least monthly:

83%

Last updated 1/29/14


Percentage of millennials that visit YouTube at least monthly:

70%

Last updated 1/29/14


Percentage of Generation X that visit YouTube at least monthly:

58%

Last updated 1/29/14


Percentage of Younger Baby Boomers that visit YouTube at least monthly:

49%

Last updated 1/29/14


Percentage of Older Baby Boomers that visit YouTube at least monthly:

40%

Last updated 1/29/14


Percentage of the Golden Generation that visit YouTube at least monthly:

30%

Last updated 1/29/14


Number of languages that YouTube is available in:

61

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Last updated 4/21/14


Amount that advertisers spent on YouTube in 2013:

$5.6 billion

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Last updated 12/11/13


Amount that YouTube netted in global digital ad revenue in 2013:

$1.96 billion

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Last updated 12/11/13


YouTube share of US video ad market:

20.5%

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Last updated 12/11/13


Percentage of non-Hispanic US Internet users that used YouTube for local shopping in Q3 2013:

10.3%


Percentage of Hispanic US Internet users that used YouTube for local shopping in Q3 2013:

17.7%


Average sales order value for visitors referred by YouTube:

$37.63

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Last updated 3/10/14


Revenue per visit from YouTube referrals:

$.70

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Last updated 4/24/14


YouTube’s percentage of all mobile upstream traffic:

3.7%

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Last updated 5/14/14


YouTube’s percentage of all mobile downstream traffic:

17.6%

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Last updated 5/14/14


YouTube’s mobile app user growth from Dec ’13-May ’14:

13%

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Number of times videos from the top 25 consumer electronics brands were shared in 2013:

134 million

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Percentage of YouTube viewers that come from countries whose primary language is not English:

60%

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Last updated 5/28/14


Country with the world’s most avid YouTube users:

Saudi Arabia with 90 million views per day

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Last updated 5/28/14


Average length of the most-viewed YouTube videos:

31-120 seconds

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Last updated 5/30/14


Most-viewed industry on YouTube:

Electronics

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Last updated 5/30/14


Most-viewed YouTube video ever:

Gangnam Style w/over 2 billion views

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Last updated 5/31/14


Most-viewed YouTube channel ever:

RhiannaVevo w/over 5 billion views

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Last updated 5/28/14


Number of views per month that the top 100 YouTube channels experience:

8 billion

Last updated 6/14/14


Percentage of US Charities and Non-Profits that use YouTube:

97%

Last updated 6/24/14


The most share ad on YouTube for May 2013:

Activia: ‘Dare to Feel Good’ w/Shakira 


Percentage of 2013 Inc 500 Companies that use YouTube:

50%


Number of 2013 Fortune 500 companies that have a corporate YouTube account:

345


Be sure to check out our other Google Stat Posts:

 

Image credit: Rego Korosi via flickr


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Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Sports, LEGO, Star Wars, Tech Gadgets and all things Boston.