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By the Numbers: 50 Amazing YouTube Statistics

YouTube statsThis is an offshoot of our original Google statistic post. The original post for all Google stats was getting a bit cumbersome and tough to navigate as it neared 100 stats. Hopefully, this new format will help you find the stat you are looking for much quicker.

YouTube Stats

  • How many people use YouTube: 1 billion (Tweet this stat) Last updated 4/21/14

  • Total YouTube views in 2011: 1 trillion (Tweet this stat)

  • How many video views on YouTube per day: 4 billion (Tweet this stat) Last updated 1/23/12

  • Hours of video watched per month on YouTube: 6 billion (Tweet this stat) Last updated 4/21/14

  • How much video is uploaded to YouTube per minute: 100 hours (Tweet this stat) Last updated 4/21/14

  • Average user time spent on Google sites (mostly YouTube) in July 2013: 462 minutes (Tweet this stat) Last updated 10/17/13

  • Average YouTube mobile video views per day: 1 billion (Tweet this stat) Last updated 10/27/13

  • Top YouTube channel partner: Vevo w/47 million viewers (Tweet this stat) Last updated 10/17/13

  • Percentage of YouTube traffic from mobile: 40% (Tweet this stat) Last updated 4/21/14

  • Percentage of Americans that use YouTube during work hours: 14.4% (Tweet this stat) Last updated 10/2/13

  • YouTube’s percentage of overall time spent on iOS & Android devices: 4% Last updated 4/1/14

  • YouTube’s growth in web traffic referrals from 9/12-9/13: 52.86% Last updated 10/16/13

  • Most subscribed-to YouTube channel: Music with 82 million subscribers (Tweet this stat) Last updated 2/23/14

  • Number of monthly unique visitors for YouTube in the UK: 19.1 million (Tweet this stat) Last updated 9/18/13

  • Percentage year over year growth for the YouTube mobile app: 27% Last updated 12/19/13

  • Percentage of YouTube traffic that comes from outside the U.S.: 80% (Tweet this stat) Last updated 4/21/14

  • Number of YouTube users in China: 60 million (Tweet this stat) Last updated 11/11/13

  • Number of unique viewers on Google sites (mostly YouTube) in July 2013: 165 million Last updated 10/17/13

  • Number of video viewers on Google sites (mostly YouTube) in July 2013: 16.1 billion Last updated 10/17/13

  • Average number of YouTube followers for US females: 25 (Tweet this stat) Last updated 12/23/13

  • Percentage of UK Moms (18-34 w/children) that use YouTube: 79% Last updated 9/4/13

  • Percentage of teens that consider YouTube their favorite website: 50% Last updated 11/5/13

  • Percentage of Generation Z that visit YouTube at least monthly: 83% Last updated 1/29/14

  • Percentage of millennials that visit YouTube at least monthly: 70% Last updated 1/29/14

  • Percentage of Generation X that visit YouTube at least monthly: 58% Last updated 1/29/14

  • Percentage of Younger Baby Boomers that visit YouTube at least monthly: 49% Last updated 1/29/14

  • Percentage of Older Baby Boomers that visit YouTube at least monthly: 40% Last updated 1/29/14

  • Percentage of the Golden Generation that visit YouTube at least monthly: 30% Last updated 1/29/14

  • Number of languages that YouTube is available in: 61 (Tweet this stat) Last updated 4/21/14

  • Amount that advertisers spent on YouTube in 2013: $5.6 billion (Tweet this stat) Last updated 12/11/13

  • Amount that YouTube netted in global digital ad revenue in 2013: $1.96 billion (Tweet this stat) Last updated 12/11/13

  • YouTube share of US video ad market: 20.5% (Tweet this stat) Last updated 12/11/13

  • Percentage of non-Hispanic US Internet users that used YouTube for local shopping in Q3 2013: 10.3%

  • Percentage of Hispanic US Internet users that used YouTube for local shopping in Q3 2013: 17.7%

  • Average sales order value for visitors referred by YouTube: $37.63 (Tweet this stat) Last updated 3/10/14

  • Revenue per visit from YouTube referrals: $.70 (Tweet this stat) Last updated 4/24/14

  • YouTube’s percentage of all mobile upstream traffic: 3.7% (Tweet this stat) Last updated 5/14/14

  • YouTube’s percentage of all mobile downstream traffic: 17.6% (Tweet this stat) Last updated 5/14/14

  • YouTube’s mobile app user growth from Dec ’13-May ’14: 13% (Tweet this stat

  • Number of times videos from the top 25 consumer electronics brands were shared in 2013: 134 million (Tweet this stat)

  • Percentage of YouTube viewers that come from countries whose primary language is not English: 60% (Tweet this stat) Last updated 5/28/14

  • Country with the world’s most avid YouTube users: Saudi Arabia with 90 million views per day (Tweet this stat) Last updated 5/28/14

  • Average length of the most-viewed YouTube videos: 31-120 seconds (Tweet this stat) Last updated 5/30/14

  • Most-viewed industry on YouTube: Electronics (Tweet this stat) Last updated 5/30/14

  • Most-viewed YouTube video ever: Gangnam Style w/over 2 billion views (Tweet this stat) Last updated 5/31/14

  • Most-viewed YouTube channel ever: RhiannaVevo w/over 5 billion views (Tweet this stat) Last updated 5/28/14

  • Number of views per month that the top 100 YouTube channels experience: 8 billion Last updated 6/14/14

  • Percentage of US Charities and Non-Profits that use YouTube: 97% Last updated 6/24/14

  • The most share ad on YouTube for May 2013: Activia: ‘Dare to Feel Good’ w/Shakira 

  • Percentage of 2013 Inc 500 Companies that use YouTube: 50%

  • Number of 2013 Fortune 500 companies that have a corporate YouTube account: 345

Be sure to check out our other Google Stat Posts:

Please note that some of these numbers are easier to find than others. A few of these stats come from Google’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.

Image credit: Rego Korosi via flickr


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Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Sports, LEGO, Star Wars, Tech Gadgets and all things Boston.