Netflix Statistics and User Count for 2024

Last Updated on: November 23rd, 2024


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Here are a few of the most interesting Netflix statistics and facts I was able to dig up including restaurant count, revenue totals and employee counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.


Netflix Facts

Here is pretty much everything you ever wanted to know about Netflix.

Netflix Statistics user count revenue totals facts 2023Netflix is an amazing digital success story. Starting out more than 20 years ago as a predominantly DVD subscription service by Reed Hastings and Marc Randolph, Netflix was able to pivot along the way and take advantage of rapidly evolving mobile technology and ever-improving internet speeds to become one of the largest video distribution networks on the planet.
Today, Netflix has pushed beyond distribution of third party movies and television and has become a major player in content creation. They stand as one of the powerhouses in global entertainment and, as one can imagine, this gives us many different angles to measure their success and growth by.Are you curious about the latest Netflix statistics and how they compare to other streaming platforms? From subscriber numbers to viewer demographics, this article will explore the current state of Netflix and its impact on the entertainment industry. We’ll take a look at some of the most interesting Netflix statistics and what they reveal about how we consume television and movies today.

Netflix History

  • 1997 – Netflix is launched
  • 1999 – Year of digital distribution launch
  • 2002 – Year of Netflix IPO
  • 2007 – Netflix launches video streaming
  • 2010 – Netflix expands outside the US (Canada)
  • 2011 – Netflix launches and then kills Qwikster
  • 2013 – House of Cards debuts
  • 2016 – Netflix becomes available worldwide, except in a few countries (e.g., China, Syria, North Korea)
  • 2017 – Netflix wins its first Academy Award for The White Helmets
  • 2019 – Netflix overtakes Disney to become the most valuable media company in the world (temporarily)
  • 2020 – Netflix sees a massive subscriber surge during COVID-19 lockdowns, surpassing 200 million global subscribers
  • 2021 – Squid Game becomes Netflix’s most-watched show of all time
  • 2022 – Netflix loses subscribers for the first time in over a decade, sparking concerns about streaming saturation
  • 2022 – Netflix launches an ad-supported tier to attract budget-conscious subscribers
  • 2023 – Netflix cracks down on password sharing, resulting in subscriber growth despite initial backlash
  • 2023 – Wednesday and The Witcher: Season 3 lead record-breaking viewership numbers

Netflix Statistics

Netflix User Count

How many subscribers does Netflix have?

Estimated number of people that Netflix reaches:

300 million (2019)

Number of international Netflix subscribers:

106.05 million (2020)

Percentage of Netflix users that come from outside the US:

58% (2019)

Number of Netflix subscribers in U.S.:

61.04 million (2020)

Number of Netflix ad tier subscribers:

1 million subscribers (2023)

Netflix Revenue Totals

Netflix revenue (annual)

Netflix income (annual)

Estimated value of the Netflix brand:$21.2 billionLast updated 3/31/19

Additional Statistics

Estimated number of people that watch Netflix using someone else’s login:

100 million (2023)

Number of Netflix games players:

8 million downloads (2022)

Netflix’ most downloaded game

:Teeter (Up) with 820,000 downloads (2022)

Most-watched Netflix film of all time:

Red Notice (300 million watch hours) (2022)

Percentage of US adults that stream Netflix daily:

23% (2017)

Average amount of video users watch on Netflix per week:

1 billion hours (2017)

Percentage of Netflix users that personally pay for their subscription:

55% (2019)

Percentage of Netflix users that watch it using a password from someone outside their household:

14% (2019)

Amount Netflix spent on original content (by year):

Amount of Netflix original content created (by year):

 

Percentage of US streaming service viewers Netflix reaches:

75% (2017)

Amount of time viewers spent watching Tiger King in its first 7 days:

5.3 billion minutes

Number of people that watched Tiger King in its first 10 days in the US:

34.3 million

Number of people that watched Tiger King in its first four weeks of release:

64 million households

Number of Netflix DVD-by-mail members:

2.7 million (2019)

Number of Netflix DVD-by-mail members in 2011:

14 million

Number of DVDs shipped by Netflix all time:

5 billion DVDs (2019)

Number of countries that Netflix reaches:

190 countries (2022)

Percentage of the world’s internet bandwidth that Netflix consumes:

15% (2018)

Percentage of US internet bandwidth that Netflix consumes:

19.1% (2018)

Amount Netflix reportedly paid Beyonce for Homecoming and 2 other specials:

$60 million

Netflix share of global video streaming subscriptions:

almost 30% (2019)

Number of Netflix users in the UK:

10 million (2019)

Number of hours per day that users spend watching Netflix:

140 million hours (2019)

Total number of titles in the Netflix library:

5,579 titles (2019)

Number of movies in the Netflix library:

4,010 (2019)

Number of TV shows in the Netflix library:

1,569 (2019)

Amount Netflix paid Shonda Rhimes for content:

$100 million

Amount Netflix paid Ryan Murphy for content:

$250 million

Amount Netflix paid Dave Chappelle for content:

$60 million

Amount Netflix paid Chris Rock for 2 stand-up comedy specials:

$40 million per episode

Number of people that watched The Witcher, Season 1 in its first month:

76 million viewers

Number of people that watched Stranger Things, Season 3 in its first month:

64 million viewers

Number of people that watched the movie 6 Underground in its first month:

83 million viewers

Number of people that watched the movie The Irishman in its first month:

40 million viewers

Number of people that watched the movie Bird Box in its first month:

80 million viewers

Amount that Netflix reportedly paid Sony for 5 years of Seinfeld streaming (starting in 2021):

more than $500 million

Amount of ‘The Office’ content watch by Netflix users in 2020:

57 billion minutes

Number of people that have watched at least 2 minutes of the Netflix series “Squid Game”:

132 million people (2021)

Best Netflix title performance of 2021:

Squid Game (3.26 billion minutes viewed in first week)

Most hours viewed in a week for any English-language TV series on Netflix:

Wednesday (335 million hours viewed)

Top 10 Netflix original movies (based on viewers in the first 4 weeks):

  1. Extraction — 99 Million viewers
  2. Bird Box — 89 Million viewers
  3. Spenser Confidential — 85 Million viewers
  4. 6 Underground — 83 Million viewers
  5. Murder Mystery — 73 Million viewers
  6. The Old Guard — 72M Million viewers
  7. The Irishman — 64 Million viewers
  8. Triple Frontier — 63 Million viewers
  9. The Wrong Missy — 59 Million viewers
  10. The Platform — 56 Million viewers

Please note that some of these numbers are easier to find than others. A few of these statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.


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Categories
Business Statistics, Media Statistics, Most Popular Posts, OTT Statistics, Video Streaming Statistics

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other site is DisneyNews.us.