Amazon Statistics & Facts (2026): Revenue, Employees, AWS, Marketplace, and Key Milestones

Amazon (Amazon.com, Inc.) is a global e-commerce, technology, and cloud computing company founded by Jeff Bezos in 1994 and headquartered in the Seattle area. Amazon operates consumer retail and marketplaces, subscription services like Prime, advertising, devices, and Amazon Web Services (AWS), one of the world’s largest cloud platforms.

On this page:

• What Amazon does
• Amazon history timeline
• Amazon revenue, profit, and segment sales
• Amazon workforce and operating scale
• Marketplace and Prime-day scale
• Amazon AI milestones
• Sources & references

What Amazon does

Amazon runs a global online store and marketplace, along with a growing set of technology and media services. Key areas include:

• E-commerce and marketplaces: Online retail and third-party selling programs across Amazon’s country storefronts.
• AWS cloud computing: Infrastructure and platform services for enterprises, developers, and public-sector organizations.
• Advertising: Sponsored listings and other advertising products across Amazon’s shopping experience.
• Devices and services: Alexa-enabled devices, Fire TV, and digital content services.

Amazon history timeline

• 1994: Jeff Bezos incorporates the company in Washington state as Cadabra, Inc. Source
• 1995: The company launches as an online bookstore under the Amazon name. Source
• 1997: Amazon becomes a public company (IPO). Source
• 1998: Amazon acquires IMDb. Source (Related: IMDb stats)
• 1999: Jeff Bezos is named TIME Person of the Year. Source
• 2001: Amazon reports its first profitable quarter. Source
• 2008: Amazon announces it will acquire Audible for $300 million. Source
• 2009: Amazon completes the acquisition of Zappos. Source (Related: Zappos stats)
• 2013: Amazon acquires Goodreads. Source (Related: Goodreads stats)
• 2014: Amazon acquires Twitch. Source
• 2017: Amazon completes its acquisition of Whole Foods Market. Source (Related: Whole Foods stats)
• 2017: Amazon acquires Souq.com. Source
• 2018: Amazon raises the U.S. minimum wage for all U.S. employees to $15/hour. Source
• 2021: Jeff Bezos transitions from CEO to Executive Chair; Andy Jassy becomes CEO. Source
• 2022: Amazon closes its acquisition of MGM (purchase price announced as $8.45B). Source
• 2023: AWS announces Amazon Bedrock (announced April 2023; generally available September 2023). Source
• 2024: Amazon launches Amazon.co.za in South Africa. Source
• 2024: Amazon invests an additional $4B in Anthropic, bringing its total investment to $8B (minority investment). Source
• 2024: Amazon rolls out Amazon Haul (beta) for U.S. customers (products priced $20 and under). Source

Amazon revenue, profit, and segment sales

Net sales (annual)

• 2024: $638.0 billion Source
• 2023: $574.8 billion Source

Net income (annual)

• 2024: $59.2 billion Source
• 2023: $30.4 billion Source

Segment sales (annual)

• North America: $387.5 billion (2024) Source
• International: $142.9 billion (2024) Source
• AWS: $107.6 billion (2024) Source

Advertising and promotional costs

• 2024: $21.4 billion
• 2023: $20.3 billion
• 2022: $20.6 billion

Source (Amazon 2024 Form 10-K)

Fulfillment expense (selected)

• 2024: $98.5 billion
• 2023: $90.6 billion

Source (Amazon 2024 Form 10-K)

Amazon workforce and operating scale

Total employees (as of Dec. 31, 2024): Amazon reported approximately 1,556,000 full-time and part-time employees, and also uses contractors and temporary personnel to supplement its workforce. Source

Fire TV reach: Amazon reported that Fire TV reached more than 50 million monthly active users worldwide (reported in 2021 earnings materials). Source

Marketplace and Prime-day scale

Independent sellers: Amazon reports that independent sellers account for more than 60% of sales in Amazon’s store (reporting published in 2025 reflecting 2024 context). Source

Prime Day scale: Amazon announced that the first day of Prime Day 2023 (July 11) was the single largest sales day in company history, and said Prime members purchased more than 375 million items over the two-day event. Source

Amazon AI milestones

Amazon Bedrock: AWS announced Amazon Bedrock in April 2023 and said the service became generally available on September 28, 2023. Source

Amazon and Anthropic: Anthropic reported that Amazon made a new $4 billion investment in November 2024, bringing Amazon’s total investment to $8 billion while remaining a minority investor. Source

Amazon.co.za: Amazon launched its South Africa storefront Amazon.co.za on May 6, 2024. Source

Sources & references

• Amazon Investor Relations — Fourth Quarter & Full Year 2024 results (net sales, net income, segment sales)
• SEC — Amazon 2024 Form 10-K (employees, advertising/promotional costs, operating expenses)
• HISTORY — Amazon founded by Jeff Bezos (1994)
• AWS — Amazon Bedrock general availability (announced April 2023; GA Sept 2023)
• About Amazon — Launch of Amazon.co.za (South Africa)
• Anthropic — Expanded partnership and $4B Amazon investment (total $8B)
• About Amazon — $15 minimum wage announcement (2018)
• Business Wire / Amazon — Prime Day 2023 “largest sales day” and items purchased
• Amazon Investor Relations — Fire TV reaches 50M+ monthly active users (reported 2021)
• About Amazon — Independent sellers’ share of sales (more than 60%)
• About Amazon — Amazon Haul (products $20 and under)