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WebMD is a U.S.-based health information company best known for WebMD.com (consumer health content and tools) and Medscape (clinical news, reference, and education for healthcare professionals). Because WebMD is privately held, it doesn’t publish a standardized quarterly KPI dashboard for consumer traffic. For a 2026 refresh, the most verifiable “fresh” datapoints come from (1) current traffic estimates for webmd.com and (2) WebMD/Medscape media-kit disclosures for clinician reach.
Quick Answer (2026)
As a current, dated proxy for usage, third-party estimates show webmd.com had about 34.15 million visits in January 2026. For healthcare-professional reach, WebMD’s 2024 media kit describes Medscape’s network as reaching 6 million+ physicians globally and 1.1 million+ U.S. physicians (plus large U.S. segments of nurses, NPs/PAs, and pharmacists).
Key Metrics Summary
| Metric | Value | Year / Date | Notes |
|---|---|---|---|
| Estimated webmd.com traffic | ~34.15M visits | Jan 2026 | Traffic estimate (proxy; not the same as “monthly active users”) |
| Medscape physician network (global) | 6M+ physicians | 2024 media kit | Reach statement in media kit |
| Medscape U.S. physicians | 1.1M+ U.S. physicians | 2024 media kit | Reach statement in media kit |
| Medscape U.S. nurses | 2.4M nurses | 2024 media kit | Reach statement in media kit |
| Medscape U.S. NPs/PAs | 540K NPs/PAs | 2024 media kit | Reach statement in media kit |
| Medscape U.S. pharmacists | 360K+ pharmacists | 2024 media kit | Reach statement in media kit |
WebMD Facts
- Website: webmd.com
- Founded: 1996
- HQ: New York City (commonly cited)
- Key properties: WebMD (consumer), Medscape (HCP)
How to Interpret These Numbers
- Site traffic is an external estimate that can fluctuate month to month; treat it as a directional proxy.
- Media kit reach is typically used for marketing/advertising context, not necessarily “active” usage as defined by public-company MAU.
FAQ
How many people use WebMD?
WebMD does not publish a continuously updated public MAU figure. A dated proxy is estimated webmd.com visits (e.g., ~34.15M visits in Jan 2026).
How big is Medscape?
WebMD’s 2024 media kit describes Medscape’s network as 6M+ physicians globally and 1.1M+ U.S. physicians, plus large U.S. segments of nurses, NPs/PAs, and pharmacists.
Sources / References
Note: This page is for informational/reference purposes only. Traffic estimates and media-kit reach are not the same thing as audited “monthly active users.”
