By the Numbers: 35+ Amazing Snapchat Statistics

snapchat statistics 2014Snapchat has certainly enjoyed a relatively fast rise to prominence in the digital world. What started out just a couple of years ago as a somewhat obscure mobile network, has gone mainstream in a big way and is now on the radar of some of the largest digital firms out there including Facebook, who reportedly offered $3 billion in late 2013.

See also: By the Numbers: How Many People Use WhatsApp, WeChat, LINE and Other Top Chat Apps

So how far have they come? Here are the Snapchat statistics and facts I was able to dig up. As with most private companies, the numbers are tougher to come by, but as more stats make their way into the media, I will be sure to update this post.

Snapchat launch date:

September 2011

Number of Snapchat users:

100 million monthly active users

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Last updated 8/26/14

Percentage of Snapchat users that are women: 

roughly 70%

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Last updated 11/20/13

Number of Snapchat snaps per day:

400 million

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Last updated 11/20/13

Percentage of Snapchat snaps that are shared with multiple recipients:


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Last updated 11/19/13

Percentage of Snapchat users that are under 25 years old:


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Last updated 7/28/14

Percentage of all US social media users that use Snapchat:


Last updated 1/9/15


Please note that some of these numbers are easier to find than others. A few of these stats come from Snapchat’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.

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Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Sports, LEGO, Star Wars, Tech Gadgets and all things Boston.

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