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By the Numbers: 23 Amazing Snapchat Statistics

snapchat statisticsSnapchat has certainly enjoyed a relatively fast rise to prominence in the digital world. What started out just a couple of years ago as a somewhat obscure mobile network, has gone mainstream in a big way and is now on the radar of some of the largest digital firms out there including Facebook, who reportedly offered $3 billion in late 2013.

See also: By the Numbers: How Many People Use WhatsApp, WeChat, LINE and Other Top Chat Apps

So how far have they come? Here are the Snapchat statistics and facts I was able to dig up. As with most private companies, the numbers are tougher to come by, but as more stats make their way into the media, I will be sure to update this post.

Snapchat launch date:

September 2011


Number of Snapchat users:

roughly 26 million US users

(Tweet this stat)

Last updated 10/28/13


Percentage of Snapchat users that are women: 

roughly 70%

Last updated 11/20/13


Number of Snapchat snaps per day:

400 million

Last updated 11/20/13


Percentage of Snapchat snaps that are shared with multiple recipients:

12%

Last updated 11/19/13


Percentage of US teens (13-17) that use Snapchat on a mobile device:

32%

Last updated 11/25/13


Percentage of UK smartphone users that use SnapChat:

25%

Last updated 11/24/13


Percentage of Norway smartphone users that use SnapChat:

50%

Last updated 11/24/13


Snapchat’s share of overall selfies shared on social media:

5%

Last updated 3/16/14


Percentage of Male College Students that share selfies on Snapchat:

50%

Last updated 2/24/14


Percentage of Female College Students that share selfies on Snapchat:

77%

Last updated 2/24/14


Percentage of college students that use Snapchat daily:

77%

Last updated 2/25/14


Percentage of college students that use Snapchat to send sexts:

2%

Last updated 2/25/14


Percentage of college students that would likely purchase a product from a brand that sent them a Snapchat coupon:

58%

Last updated 2/25/14


Percentage of marketers that use Snapchat:

1%

Last updated 5/22/14


Percentage of 18-29 year olds in the U.S. that have a Snapchat account:

23%

Last updated 5/6/14


Percentage of the Class of 2014 (high school) that use Snapchat daily:

46%

Last updated 6/18/14


Snapchat’s mobile app user growth from Dec ’13-May ’14:

67%


Snapchat’s most popular feature:

Stories

Last updated 6/20/14


Number of Snapchat Stories viewed per day:

1 billion

Last updated 6/20/14


Number of SnapChat employees:

30

Last updated 11/24/13


Amount Facebook reportedly offered to buy Snapchat for:

$3 billion

Last updated 11/19/13


Age of SnapChat’s CEO, Evan Spiegel:

23

Last updated 11/24/13


Please note that some of these numbers are easier to find than others. A few of these stats come from Snapchat’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.

 


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Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Sports, LEGO, Star Wars, Tech Gadgets and all things Boston.