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By the Numbers: 23 Amazing Snapchat Statistics

snapchat statisticsSnapchat has certainly enjoyed a relatively fast rise to prominence in the digital world. What started out just a couple of years ago as a somewhat obscure mobile network, has gone mainstream in a big way and is now on the radar of some of the largest digital firms out there including Facebook, who reportedly offered $3 billion in late 2013.

See also: By the Numbers: How Many People Use WhatsApp, WeChat, LINE and Other Top Chat Apps

So how far have they come? Here are the Snapchat statistics and facts I was able to dig up. As with most private companies, the numbers are tougher to come by, but as more stats make their way into the media, I will be sure to update this post.

  • Snapchat launch date: September 2011

  • Number of Snapchat users: roughly 26 million US users (Tweet this stat) Last updated 10/28/13

  • Percentage of Snapchat users that are women: roughly 70% Last updated 11/20/13

  • Number of Snapchat snaps per day: 400 million Last updated 11/20/13

  • Percentage of Snapchat snaps that are shared with multiple recipients: 12% Last updated 11/19/13

  • Percentage of US teens (13-17) that use Snapchat on a mobile device: 32% Last updated 11/25/13

  • Percentage of UK smartphone users that use SnapChat: 25% Last updated 11/24/13

  • Percentage of Norway smartphone users that use SnapChat: 50% last updated 11/24/13

  • Snapchat’s share of overall selfies shared on social media: 5% Last updated 3/16/14

  • Percentage of Male College Students that share selfies on Snapchat: 50% Last updated 2/24/14

  • Percentage of Female College Students that share selfies on Snapchat: 77% Last updated 2/24/14

  • Percentage of college students that use Snapchat daily: 77% Last updated 2/25/14

  • Percentage of college students that use Snapchat to send sexts: 2% Last updated 2/25/14

  • Percentage of college students that would likely purchase a product from a brand that sent them a Snapchat coupon: 58% Last updated 2/25/14

  • Percentage of marketers that use Snapchat: 1% Last updated 5/22/14

  • Percentage of 18-29 year olds in the U.S. that have a Snapchat account: 23% Last updated 5/6/14

  • Percentage of the Class of 2014 (high school) that use Snapchat daily: 46% Last updated 6/18/14

  • Snapchat’s mobile app user growth from Dec ’13-May ’14: 67%

  • Snapchat’s most popular feature: Stories Last updated 6/20/14

  • Number of Snapchat Stories viewed per day: 1 billion Last updated 6/20/14

  • Number of SnapChat employees: 30 Last updated 11/24/13

  • Amount Facebook reportedly offered to buy Snapchat for: $3 billion Last updated 11/19/13

  • Age of SnapChat’s CEO, Evan Spiegel: 23 Last updated 11/24/13

Please note that some of these numbers are easier to find than others. A few of these stats come from Snapchat’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.


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Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Sports, LEGO, Star Wars, Tech Gadgets and all things Boston.