By the Numbers: 60 Amazing Snapchat Statistics

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snapchat statistics 2015Snapchat has certainly enjoyed a relatively fast rise to prominence in the digital world. What started out just a couple of years ago as a somewhat obscure mobile network, has gone mainstream in a big way and is now on the radar of some of the largest digital firms out there including Facebook, who reportedly offered $3 billion in late 2013.

So how far have they come? Here are the Snapchat statistics and facts I was able to dig up. As with most private companies, the numbers are tougher to come by, but as more stats make their way into the media, I will be sure to update this post.

Please note that some of these numbers are easier to find than others. A few of these stats come from Snapchat’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.

Snapchat launch date:

September 2011

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Number of Snapchat users:

100 million daily active users

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Last updated 5/26/15

Percentage of all US social media users that use Snapchat:


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Last updated 1/9/15

Percentage of Snapchat daily users that contribute content:


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Last updated 5/26/15

Percentage of U.S. millennial internet users that access Snapchat regularly:


Social Network Users

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Last updated 4/8/15

Average number of photos shared on Snapchat every second:

8,796 photos per second

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Last updated 7/20/15

Percentage of drivers that admit to checking Snapchat while operating their vehicle:


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Last updated 5/19/15

Snapchat’s share of overall selfies shared on social media:


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Last updated 3/16/14

Top country for Snapchat usage (based on percentage of usage by online adults in each market):


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Last updated Q1 2015

Snapchat’s reported 2014 revenue total:

$3 million

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Snapchat’s estimated 2015 projected revenue:

$50 million

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Last updated 9/21/15

Number of Snapchat daily video views:

6 billion daily video views

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Last updated 11/9/15

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