Generally speaking, one of the toughest things for a social network to do successfully is turn a profit. We have seen so many of them struggle over the years to monetize their seemingly successful venture. It is always a delicate balancing game of user experience and privacy versus profitability and only those that are the most creative tend to survive.
One of the more successful social chat app companies in terms of revenue generation is Japan’s LINE (not a typo, they spell it in all caps). Through a creative combination of sticker sales and a bunch of interconnected mobile apps and games, LINE has been able to grow quickly and profitably.
As with many of its Asia-Pacific chat app counterparts, LINE is growing very quickly and is spread well past its native domicile. If you haven’t heard of LINE yet, you will and marketers should absolutely take note.
Here is a start; here is a collection of the most interesting statistics I could dig up on LINE. As always, there will be updates in the future….
Please note that some of these numbers are easier to find than others. A few of these stats come from LINE’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
How many people use LINE (total):
Last updated 2/8/15
How many people use LINE (monthly):
Last updated 6/13/16
LINE 2015 revenue:
Percentage of LINE revenue that comes from stickers:
Last updated 3/26/14
Minimum amount that LINE charges for sponsored stickers:
Last updated 3/26/14
Number of stickers sent per day on LINE:
Last updated 3/24/16
Total number of LINE app downloads:
Last updated 6/24/14
Number of LINE downloads on Google Play:
Last updated 5/27/16
Number of LINE users in the U.S.:
Last updated 10/20/14
Percentage of female smartphone owners, age 10-19, in Japan that use LINE:
Last updated 11/31/16
Percentage of male smartphone owners, age 10-19, in Japan that use LINE:
Last updated 1/31/16
Percentage of LINE monthly active users that are in Japan, Taiwan, Thailand or Indonesia:
Last updated 1/27/16