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By the Numbers: 37 Amazing Facebook Mobile & App Statistics

Facebook mobile & app statistics

This is an offshoot of our original Facebook statistic post. The original post for all Facebook stats was getting a bit cumbersome and tough to navigate as it eclipsed 100 stats. Hopefully, this new format will help you find the stat you are looking for much quicker.

Here is a quick list of all of our Facebook statistic pages:

See also: By the Numbers: How Many People Use WhatsApp, WeChat, LINE and Other Top Chat Apps

Facebook Mobile & App Stats

 

Number of Facebook mobile Monthly Active users:

1.07 billion

(Tweet this stat)

Last updated 7/23/14


Number of Facebook mobile Daily Active users:

654 million 

(Tweet this stat)

Last updated 7/23/14


Number of mobile-only Facebook monthly active users:

399 million

(Tweet this stat)

Last updated 7/23/14


Percentage of Facebook users that ONLY login from a mobile device:

30%

(Tweet this stat)

Last updated 7/23/14


Number of Facebook Messenger users:

200 million

(Tweet this stat)

Last updated 4/24/14


Facebook’s percentage of all mobile social sharing:

60.3%

(Tweet this stat)


Number of Facebook mobile app advertisers:

8,400

(Tweet this stat)

Last updated 10/1/13


Percentage of time Facebook users in U.S. spend on mobile app:

68%

(Tweet this stat)

Last updated 4/3/14


Facebook’s percentage of all mobile upstream traffic:

26.9%

(Tweet this stat)

Last updated 5/14/14


Facebook’s percentage of all mobile downstream traffic:

14%

(Tweet this stat)

Last updated 5/14/14


Percentage of all mobile referrals to News & Entertainment publishers from Facebook:

24%

(Tweet this stat)

Last updated 4/29/14


Number of developers that attended f8 2014:

More than 1700

(Tweet this stat)


Number of apps built on the Parse platform:

more than 260,000

(Tweet this stat)

Last updated 4/28/14


Number of app installs due to a Facebook mobile app install ad:

350 million

(Tweet this stat)

Last updated 4/23/14


Number of mobile app installs from Facebook mobile app ads:

145 million

(Tweet this stat)

Last updated 10/1/13


Number of users in the Facebook Android beta-testing program:

1 million

Last updated 10/11/13


Total Facebook for Every Phone monthly active users:

 100 million

(Tweet this stat)

Last updated 7/20/13


Percentage of smartphone owners that use a Facebook app:

84.6%

(Tweet this stat)

Last updated 10/8/13


Percentage increase in Facebook Messenger usage among global teens (16-19) from Q1-Q3 2013:

89%

Last updated 11/25/13


Percentage of global smartphone users that use Facebook Messenger at least once per week: 

35% 

(Tweet this stat)

 Last updated 11/26/13


Percentage of TV-related Facebook chatter that comes from a mobile device:

80% 

(Tweet this stat)

Last updated 2/2014


Facebook share of worldwide mobile internet ad revenue in 2012: 

5.4% 

(Tweet this stat)

Last updated 3/19/14


Facebook share of worldwide mobile internet ad revenue in 2013: 

17.5% 

(Tweet this stat)

Last updated 3/19/14


Facebook share of worldwide mobile internet ad revenue in 2014 (estimated): 

21.7% 

Last updated 3/19/14


Percentage of Facebook users in India that access it via mobile: 

84% 

Last updated 4/8/14


Facebook’s percentage of all time spent on iOS and Android devices: 

17% 

Last updated 4/1/14


Facebook’s percentage of mobile social sharing in China in 2013: 

1%


Total number of Facebook apps: 

10 million  

(Tweet this stat)


Number one city in the US for Facebook developers: 

San Francisco 

(Tweet this stat)

 Last updated 9/16/13


The countries with 10,000+ Facebook Developers: 

Brazil, Canada, France, Germany, India, United Kingdom, United States 

Last updated 12/10/13


Number of people that signed up to be a beta tester for Facebook’s Android app: 

1 million

Last updated 12/4/13


Facebook percentage of total social logins: 

45% 

(Tweet this stat

Last updated 10/2/13


Total number of Open Graph actions shared on Facebook: 

400 billion 

(Tweet this stat

Last updated 3/10/13


Number of in-game purchases made by Facebook users in 2012: 

27 million 

(Tweet this stat)

Last updated 9/25/13


Amount of hours per month users spend playing Facebook games: 

927 million hours 

(Tweet this stat)

Last updated 9/25/13


Average number of monthly users for Facebook-connected games: 

375 million users 

(Tweet this stat)

Last updated 3/19/14


Number of mobile app links enabled: 

1 billion 

Last updated 7/1/14


Related Stats:


Please note that some of these numbers are easier to find than others. Many of these Facebook statistics come from the company’s own financial filings, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.

Image credit: Keri J via flickr


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Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Sports, LEGO, Star Wars, Tech Gadgets and all things Boston.