*Here is a listing of some of the most interesting Facebook advertising statistics and facts I have been able to dig up.*

This is an offshoot of our original Facebook statistic post. The original post for all Facebook stats was getting a bit cumbersome and tough to navigate as it eclipsed 300 stats. Hopefully, this new format will help you find the stat you are looking for much quicker.

*Please note that some of these numbers are easier to find than others. Many of these Facebook advertising statistics come from the company’s own financial filings, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.*

# Facebook Advertising Statistics and Facts

## Total number of active Facebook advertisers:

Last updated 2/10/17

## Percentage of all Facebook pages that advertise on Facebook:

Last updated 3/9/16

## Percentage of Facebook advertisers that come from outside the US:

Last updated 3/2/16

## Growth in Facebook advertisers from 2015-2016:

## Percentage of Facebook advertising budgets that is dedicated to mobile:

Last updated April 2015

## Average Facebook Ad clickthrough rate (CTR):

Last updated 10/31/15

## Average Facebook Ad cost per click (CPC):

Last updated 10/31/15

## Average Facebook Ad cost per thousand impressions (CPM):

Last updated 6/20/16

## Average Facebook Ad cost per app install (CPI):

Last updated 6/20/16

## Global clickthrough rate on a Facebook mobile app install ad:

Last updated 10/31/15

## Percentage of brands that promote their Facebook posts:

Last updated 6/2/15

Here is a digital collection of every Facebook statistic I have curated over the years as of May 2017. Over 400 of them including stats on:

- Facebook users
- Demographic info
- Advertising stats
- Business and Brand Page Stats
- Activity and Engagement Stats
- Mobile Stats
- Revenue Totals
- Etc.-
*all in one place*

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source.

To get your copy of this Facebook statistic report, click on the button below to purchase it.

or get it in one of my discounted report bundles:

**Bundle 1: **Facebook properties report bundle (Facebook, Facebook Messenger, Instagram, WhatsApp).

**Bundle 2: **Billion users club digital report bundle (Android, Facebook, Facebook Messenger, Google, Microsoft, Whatsapp, YouTube).

**Bundle 3: **Digital Titans report bundle (Amazon, Apple, Facebook, Google, Microsoft).

**Bundle 4: **Social Media Report Bundle (Facebook, Twitter, Pinterest, LinkedIn, Reddit, YouTube)

[…] have a Facebook page, using Facebook Advertising, or both. As of July of 2013, there are 1 million active Facebook advertisers and there was an increase of 83% in retail ad revenue per click from Q4 2012-Q4 2013. These are […]