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Etsy is a global marketplace for unique and creative goods—handmade items, vintage finds (typically 20+ years old), and personalized products. What makes Etsy different from many e-commerce platforms is its focus on individual sellers and non-mass-produced inventory, which shapes the metrics people care about most: active buyers, active sellers, gross merchandise sales (GMS), and take rate (how much revenue Etsy earns per dollar of GMS).
This page compiles the most verifiable Etsy statistics from Etsy’s latest annual filing and FY2025 results release, while preserving useful historical trends with clear year labels.
Etsy by the Numbers (2026)
What is Etsy? Etsy is a two-sided marketplace connecting buyers with independent sellers offering handmade, vintage, and custom goods.
- Active buyers (Etsy marketplace): 86.5M (as of Dec. 31, 2025)
- Active sellers (Etsy marketplace): 5.6M (as of Dec. 31, 2025)
- Consolidated active buyers (incl. Depop): 93.5M (as of Dec. 31, 2025)
- Consolidated active sellers (incl. Depop): 8.8M (as of Dec. 31, 2025)
- GMS: $11.9169B (FY2025)
- Revenue: $2.8835B (FY2025)
- Net income: $163.0M (FY2025)
- Adjusted EBITDA: $734.5M (FY2025)
Sources:
Etsy FY2025 Form 10-K (SEC) |
FY2025 results release
Key Etsy Metrics Table
| Metric | Most Recent | Year / As-of | Source |
|---|---|---|---|
| GMS (consolidated) | $11.9169B | FY2025 | FY2025 10-K |
| Revenue | $2.8835B | FY2025 | FY2025 results release |
| Net income | $163.0M | FY2025 | FY2025 results release |
| Adjusted EBITDA (Non-GAAP) | $734.5M | FY2025 | FY2025 results release |
| Active buyers (Etsy marketplace) | 86.5M | Dec. 31, 2025 | FY2025 10-K |
| Active sellers (Etsy marketplace) | 5.6M | Dec. 31, 2025 | FY2025 10-K |
| Active buyers (consolidated) | 93.539M | Dec. 31, 2025 | FY2025 results release |
| Active sellers (consolidated) | 8.762M | Dec. 31, 2025 | FY2025 results release |
How Etsy Makes Money
Etsy earns revenue by enabling commerce on its marketplace—primarily through marketplace fees and seller services. The most common way to understand Etsy’s monetization is to look at:
- GMS (Gross Merchandise Sales): the total value of merchandise sold on the platform (net of refunds), across Etsy and, historically, its other marketplaces.
- Revenue: what Etsy actually collects (fees, services, etc.).
- Take rate: revenue divided by GMS (a simple “revenue per $1 sold” metric).
FY2025 take rate (simple estimate): $2.8835B revenue / $11.9169B GMS ≈ 24.2%. (Derived from FY2025 reported revenue and GMS.)
Etsy Marketplace Highlights (FY2025)
- Items for sale: 100M+ items listed on Etsy (FY2025 disclosure).
- Mobile commerce: 45% of GMS transacted through the Etsy app (up from 42% in 2024).
- Personalization: custom or made-to-order merchandise was about 30% of total GMS.
- Geography (Etsy marketplace): 74% of GMS from U.S. buyers and 26% from buyers outside the U.S.
Etsy GMS and Revenue Trend (Annual)
| Year | GMS | Revenue |
|---|---|---|
| 2025 | $11.9169B | $2.8835B |
| 2024 | $12.5870B | $2.8083B |
| 2023 | $13.2B | $2.748B |
Sources:
FY2025 Form 10-K (2024–2025 GMS) |
FY2025 results release (2023–2025 revenue)
Active Buyers and Sellers (Year-Labeled)
Etsy reports “active buyers” as buyers who made at least one purchase in the last 12 months and “active sellers” as sellers who had a charge or sale in the last 12 months. Counts can differ across Etsy’s marketplaces and can change when businesses are acquired or sold.
| Year (Dec. 31) | Active Buyers (Consolidated) | Active Sellers (Consolidated) |
|---|---|---|
| 2025 | 93.539M | 8.762M |
| 2024 | 95.459M | 8.134M |
Source: FY2025 results release
FAQ
How many people use Etsy?
As of Dec. 31, 2025, Etsy reported 86.5 million active buyers on the Etsy marketplace (buyers who made at least one purchase in the last 12 months). Source
How many sellers are on Etsy?
As of Dec. 31, 2025, Etsy reported 5.6 million active sellers on the Etsy marketplace (sellers with a charge or sale in the last 12 months). Source
What is Etsy GMS?
GMS (Gross Merchandise Sales) is the total value of merchandise sold through Etsy’s marketplaces over a period, net of refunds. Etsy reported $11.9169B consolidated GMS in FY2025. Source
How much revenue does Etsy make?
Etsy reported $2.8835B in revenue for FY2025. Source
Was Etsy profitable in 2025?
Yes on a GAAP basis: Etsy reported $163.0M net income in FY2025. Source
What share of Etsy sales come from mobile?
Etsy reported that 45% of GMS was transacted through the Etsy app in 2025 (up from 42% in 2024). Source
