Etsy Statistics and User Count for 2024
Last Updated on: December 8th, 2024
Here are a few of the most interesting Etsy statistics and facts I was able to dig up including restaurant count, revenue totals and employee counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
Etsy Facts
Here is pretty much everything you ever wanted to know about Etsy.
- Website: Official Website
- Year Founded: 2005
- Headquarters: New York, NY
- Founder(s): Robert Kalin, Chris Maguire, Haim Schoppik, Jared Tarbell
- Current Chief Executive: Josh Silverman
- Subsidiaries / Brands: Reverb, Depop, Elo7
- App Download (iOS)
- App Download (Android)
Etsy is a global online marketplace specializing in unique, handcrafted, vintage, and custom-made goods. Founded in 2005, Etsy provides a platform where independent artisans, crafters, and vintage sellers can connect directly with consumers seeking one-of-a-kind items. With categories ranging from jewelry and clothing to home decor, art, and personalized gifts, Etsy celebrates creativity and individuality.
The marketplace operates with a strong emphasis on fostering a sense of community and supporting small businesses. Sellers on Etsy often handcraft their products or curate vintage collections, offering a personalized shopping experience rarely found on larger e-commerce platforms. Etsy also prioritizes sustainability by promoting eco-friendly practices and offering tools for carbon-neutral shipping.
With millions of active buyers and sellers worldwide, Etsy is more than a marketplace—it’s a vibrant ecosystem that empowers entrepreneurs, nurtures creativity, and caters to shoppers looking for meaningful, distinctive products that stand out from the mass-produced crowd.
Etsy Statistics
Etsy User Count
How many people use Etsy?
- 2024: 96 million+ active buyers
- 2023: 95 million
- 2022: 89 million
- 2021: 96.3 million
- 2020: 81 million
- 2019: 46.35 million
- 2018: 39.4 million
- 2017: 33.6 million
- 2016: 28.5 million
- 2015: 24 million
- 2014: 19.8 million
- 2013: 14 million
- 2012: 9.3 million
How many sellers on Etsy?
- 2024: 9 million active sellers
- 2023: 7.9 million
- 2022: 7.5 million
- 2021: 7.5 million
- 2020: 4.1 million
- 2019: 2.69 million
- 2018: 2.1 million
- 2017: 1.9 million
- 2016: 1.7 million
- 2015: 1.5 million
- 2014: 1.3 million
- 2013: 1 million
- 2012: 830,000
Etsy Revenue Totals
Etsy gross merchandise sales (annual):
- 2023: $13.2 billion
- 2022: $13.3 billion
- 2021: $13.5 billion
- 2020: $10.3 billion
- 2019: $4.97 billion
- 2018: $3.93 billion
- 2017: $3.25 billion
- 2016: $2.84 billion
- 2015: $2.39 billion
- 2014: $1.93 billion
- 2013: $1.35 billion
- 2012: $895 million
Etsy revenue (annual):
- 2023: $2.748 billion
- 2022: $2.566 billion
- 2021: $2.329 billion
- 2020: $1.725 billion
- 2019: $818 million
- 2018: $604 million
- 2017: $441 million
- 2016: $365 million
- 2015: $273 million
- 2014: $195 million
- 2013: $125 million
- 2012: $74 million
Additional Statistics
Number of items listed for sale on Etsy:
Last updated Q1 2022
Average number of unique visitors to Etsy.com:
Last updated Q1 2022
Number of lapsed Etsy buyers (haven’t purchased in 12+ months):
Last updated Q1 2022
Percentage of Etsy visits that come from mobile:
Last updated 2/27/18
Percentage of Etsy sales that are made by repeat purchasers:
Last updated 2/24/16
Percentage of Etsy sales that come from outside the US:
Last updated 8/6/18
Percentage of Etsy GMS that is from mobile devices:
Last updated 6/16/20
Percentage of Etsy sellers that run their shop from their home
:95%
Last updated 3/4/15
Percentage of Etsy sellers that aspire to grow their sales:
Last updated 1/1/16
Percentage of Etsy sellers that started a shop as an outlet for creativity:
Last updated 1/1/16
Percentage of Etsy sellers that use their shop as a way to supplement income:
Last updated 1/1/16
Percentage of Etsy sellers that consider their shop to be a business:
Last updated 1/1/16
Percentage of Etsy buyers that feel Etsy offers products they can’t find elsewhere:
Last updated 1/1/16
Number of Etsy app downloads:
Last updated 1/1/16
Number of active Etsy sellers that have used at least one Seller Service:
Last updated 1/1/16
Percentage of active Etsy sellers that have used promoted listings:
Last updated 1/1/16
Percentage of active Etsy sellers that have used direct checkout:
Last updated 1/1/16
Percentage of active US & Canada Etsy sellers that have used shipping labels:
Last updated 1/1/16
Percentage of Etsy sellers that used the Sell on Etsy mobile app:
Number of Etsy employees:
Last updated 9/30/17
Number of Art and Collectibles products on Etsy:
Last updated 6/16/20
Please note that some of these numbers are easier to find than others. A few of these statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.
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