OK kids, it is time for another installment of “By the Numbers” and this may be one of my most ambitious statistics posts yet. Today, we look at just about everybody’s favorite search engine, Google.
Google’s influence on the digital marketing world is immeasurable and their influence touches just about every channel that we marketers work with on a daily basis.
Although Google has been doing some housekeeping over the past few years and have shed quite a few of their less successful products (and Reader, but don’t get me started), they still have a bunch of products and there are endless stats that could be added to this list. I will be updating and adding to this list periodically, so if there is a Google stat you are looking for that you don’t see here, let me know in the comments below!
Update: I have added a bunch of new Google statistics, and also broke this post out into six posts. The original post for all Google stats was getting a bit cumbersome and tough to navigate as it neared 100 stats. Hopefully, this new format will help you find the stat you are looking for much quicker.
Want more stats? Here is a quick list of all of our Google-related statistic pages:
- Google Company and Search Statistics
- Gmail Statistics
- Google Advertising Statistics
- Google Chrome & App Statistics
- Android Statistics
- Google+ Statistics
- YouTube Statistics
- Chromecast Statistics
Please note that some of these numbers are easier to find than others. A few of these stats come from Google’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
Number of monthly Google searches:
Last updated 10/12/15
Number of monthly unique Google searchers:
Last updated 2/11/13
Percentage of Google searches that come from mobile devices:
Last updated 10/12/15
Google share of U.S. search market:
Last updated 1/7/15
Google’s share of the US desktop search market:
Last updated 10/17/15
Google share of U.S. mobile organic search market:
Last updated 6/30/15
Number of Monthly Unique Visitors to Google Sites:
Last updated 3/25/14
Percentage of Google searches that return a knowledge graph answer or box:
Last updated 1/16/15
Number reconsideration requests Google receives:
Last updated 8/28/13
Photo by FindYourSearch