When I originally set out over a year ago to monitor and post social media user stats, I really only thought that the list would be following about 10 social networks. Prior to creating the post, my focus had always been on the major networks and the hot upstarts that got all the publicity in the United States.
Well, that user stat post now covers over 1,000 social networks, services and apps from across the globe and I am sure there will be plenty more to add in the future. What has surprised me in all of this is how many very large social networks and tools there are that are extremely popular around the world, but get very little publicity in the US.
Thus, my latest stats post series. Periodically, I am going to take a look at some of these networks and tools that are popular outside the States and some of their amazing user and engagement totals.
First up in this series is the Chinese digital platform Baidu (the Google of China).
One thing to keep in mind is that, in addition to their search features,Baidu has:a number of spin-off products including:
Baidu also has sizable interests in a number of other large digital companies including: 91wireless (Android app store), Nuomi (group buying), iQiyi (video service), Qunar (online travel), PPS.tv (streaming video) and others.
Here are a few interesting Baidu stats that I was able to dig up…
Please note that some of these numbers are easier to find than others. A few of these stats come from Baidu’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
Number of monthly active Baidu mobile search users:
Last updated 2/5/16
Number of Baidu online marketing customers:
Last updated 11/4/15
Baidu’s share of China’s search market:
Last updated July 2015
Number of daily active mobile Baidu search users:
Last updated 7/25/14
Percentage of Baidu revenue that came from mobile in 2014:
Last updated 11/4/15
Percentage of total Baidu traffic that comes from mobile devices:
Last updated 10/29/14
Percentage of Baidu’s revenue that comes from advertising:
Last updated 6/18/15
Baidu’s share of the global search engine market:
Last updated June 2015
Number of Baidu Music Users:
Last updated 12/2/15