Zalo is Vietnam’s leading messaging platform, developed by VNG. The app combines chat, voice calls, video calls, file sharing, social posting, and business communication features, making it more than just a simple messaging service. For a 2026 update, the strongest numbers come from VNG’s latest annual reporting rather than older third-party install surveys.
Quick Answer: VNG reported that Zalo had 77.8 million monthly active users in 2024, with an overall usage rate of 85% in Vietnam. VNG also said users were sending close to 2 billion messages per day.
Key Zalo Metrics
| Metric | Figure | Year |
|---|---|---|
| Monthly active users | 77.8 million | 2024 |
| Usage rate in Vietnam | 85% | 2024 |
| Messages sent per day | Close to 2 billion | 2024 |
| Historical ZaloPay active users milestone | 10 million | 2021 milestone |
About Zalo
Zalo launched as a Vietnamese-first communications app and grew into one of the most important consumer internet platforms in the country. Its local language support, integration with Vietnamese digital habits, and expansion into adjacent services helped it become a dominant domestic platform.
Zalo Statistics and Facts
- 77.8 million monthly active users in 2024
- 85% usage rate in Vietnam in 2024
- Close to 2 billion messages sent daily in 2024
Why These Numbers Matter
Zalo’s scale matters because it is one of the clearest examples of a local messaging platform outperforming or standing alongside global competitors in its home market. The usage rate and message volume suggest Zalo is deeply embedded in everyday digital communication in Vietnam.
What About ZaloPay?
ZaloPay remains an important adjacent service in the VNG ecosystem, but current public user counts are disclosed less consistently than Zalo’s core messaging metrics. For that reason, this page focuses mainly on the stronger, more current Zalo platform figures.
Historical Context
Older articles often cited figures such as 73 million users, regional expansion into Myanmar, and age-segment install rates from older smartphone surveys. Those numbers can still provide context, but they are not as strong as the direct 2024 user data now published by VNG.
FAQ
How many people use Zalo?
VNG reported that Zalo had 77.8 million monthly active users in 2024.
How popular is Zalo in Vietnam?
VNG said Zalo’s usage rate in Vietnam reached 85% in 2024.
How many messages are sent on Zalo?
VNG said Zalo users were sending close to 2 billion messages per day in 2024.
Is Zalo only a messaging app?
No. Zalo also includes calling, social, content, and business communication features, and it is part of a wider VNG ecosystem.