What is Xiaomi?

Xiaomi was founded in 2010 by serial entrepreneur Lei Jun, who believes that high-quality technology doesn’t need to cost a fortune. We create remarkable hardware, software, and internet services for and with the help of our Mi fans. (source)

Xiaomi User Count

How many people use Xiaomi devices?

330.7 million MAU

Last updated 5/21/20

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Xiaomi Revenue Totals

Xiaomi average revenue per user:

19.1 yuan (US$2.88)

Last updated 8/23/18

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Xiaomi annual revenue:

• 2021: RMB 328.3 billion
• 2020: RMB 245.8 billion
• 2019: RMB 205.8 billion
• 2018: RMB 174.9 billion
• 2017: RMB 114.6 billion
• 2016: RMB 68.4 billion
• 2015: RMB 66.8 billion

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Xiaomi 2018 revenue breakdown by business line:

• Smartphones: 65.1% of revenue
• IoT and lifestyle products: 25.1% of revenue
• Internet services: 9.1% of revenue
• Other: 0.7% of revenue

(source)

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Additional Xiaomi Statistics

Xiamoi’s global smartphone market share:

9.7%

Last updated Q2 2019

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Number of Mi8 phones sold globally to date:

1.1 million

Last updated 8/23/18

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Number of Xiaomi internet subscribers:

3.7 million paying subscribers

Last updated 1/1/20

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Number of connected Xiaomi IoT devices (total):

151 million

Last updated 1/1/19

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Number of people with more than 5 Xiaomi IoT devices:

2.3 million

Last updated 1/1/19

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Number of users that own more than 5 Xiaomi IoT devices:

1.7 million

Last updated 6/23/18

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Number of users of the Xiaomi news feed service:

78.7 million MAU

Last updated 1/1/20

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Xiaomi’s wearable market share globally:

17.1%

Last updated 8/4/17

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Xiaomi’s smartphone market share in urban China:

17.9%

Last updated 5/10/18

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Xiaomi’s wearable market share in China:

30.1%

Last updated 9/30/16

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Xiaomi number of employees:

18,000 employees

Last updated 2/7/18

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Number of Mi Home stores Xiaomi is planning to open by 2019:

1,000

Last updated 12/23/17

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Xiaomi target retail revenue by 2021:

70 billion yuan ($10 billion)

Last updated 12/23/17

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Number of countries Xiaomi is active in:

70 countries

Last updated 2/7/18

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Number of Xiaomi devices sold in India in 2018:

41 million

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Percentage of Xiaomi’s 2017 revenue that came from China:

72%

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Number of Xiaomi devices sold in 2018:

118.7 million

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Number of Redmi Note 7 phones sold in its first month:

1 million

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Number of companies Xiaomi has invested in:

290

Last updated 1/1/20

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Value of companies in Xiaomi’s investment book:

RMB30.0 billion

Last updated 1/1/20

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Total number of Xiaomi patents:

10,000

Last updated 4/19/17

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Number of Redmi Note phones sold in India in 2018:

12 million

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Number of Xiaomi AI assistant users:

60.4 million

Last updated 1/1/20

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Number of Mi Home App users:

20.3 million MAU

Last updated 1/1/19

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Number of wearable devices shipped by Xiaomi in Q1 2020:

10.1 million devices

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Number of Xiaomi AI speakers shipped in 2018:

9 million

Last updated 1/1/19

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Number of Xiaomi smart TVs sold in 2018:

8.4 million

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Number of Poco F1 users:

700,000

Last updated 12/5/18

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Mijia’s estimated 2016 revenue for Xiaomi:

15 billion RMB ($2.2 billion USD)

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Number of Mi Band devices shipped to date:

23 million units

Last updated 12/26/16

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Number of 1More devices shipped to date:

18 million units

Last updated 12/26/16

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Number of Ants devices shipped to date:

18 million units

Last updated 12/26/16

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Number of Mi Power Bank devices shipped to date:

18 million units

Last updated 12/26/16

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Number of Redmi Note 3 phones sold in India:

2.5 million

Last updated 12/9/16

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Number of retail stores Xiaomi wants to open by 2020:

1,000 stores

Last updated 9/28/16

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Number of Redmi phones sold globally to date:

110 million

Last updated 7/11/16

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Number of phones Xiaomi shipped in 2015:

70 million

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Number of phones Xiaomi shipped in 2014:

61 million

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Percentage of Xiaomi phone owners that went on to buy another one:

42.5%

Last updated 12/29/15

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Xiaomi’s share of the European smartphone market:

9.6%

Last updated 8/13/19

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Xiaomi’s smartphone market share in Western Europe (2018):

3.2%

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Xiaomi’s smartphone market share in Western Europe (2017):

0.6%

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Xiaomi’s smartphone market share in Indonesia (2018):

21.2%

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Xiaomi’s smartphone market share in Indonesia (2017):

6.2%

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Average number of phones Xiaomi sells in India quarterly:

1 million-1.5 million

Last updated 10/20/16

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Xiaomi’s smartphone market share in India:

• 2019: 28.3%
• 2018: 29.9%
• 2017: 20.6%

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Xiaomi Indian revenue for 2016:

$1 billion

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Xiaomi Indian revenue for 2017:

$2 billion

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Number of Xiaomi Redmi 4As sold on Singles’ Day 2016:

1 million

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Xiaomi’s reported value:

$45 billion

Last updated 5/23/16

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Number of Xiaomi patents filed in 2016:

7,701

Last updated 7/10/17

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Recent Xiaomi News

• Xiaomi shipped 190.3 million smartphones globally in 2021, 03/24/2022
• Xiaomi announces Redmi Note 11 series with iPhone-style flat sides, 01/31/2022
• Xiaomi sets up CNY1.5 billion subsidiary for ICs, 12/21/2021

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Please note that some of these numbers are easier to find than others. A few of these Xiaomi stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

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