We continue our series of Chinese digital stat posts today by taking a look at some interesting WeChat statistics. WeChat (called Weixin in China) is China's version of WhatsApp or LINE and has one of the largest user bases among the ever-growing number of chat apps and social media networks.
In less than a decade, WeChat has permeated virtually every aspect of Chinese life. Think about how prevalent Facebook is in Western culture and multiply that effect. WeChat is used in both personal and business settings and really has become the default means of Chinese person-to-person and person-to-business communications.
With a digital platform as big as WeChat, there are countless facets to measure its size and growth by. Here are a few of the more interesting WeChat statistics I've been able to dig up in my internet travels. I hope you find this data helpful..
WeChat Facts
- Website: wechat.com
- Release date: January 2011
- Headquarters: Nanshan District, Shenzhen, China
- Owner: Tencent
- Creator: Xiaolong Zhang
What is WeChat?
WeChat is a messaging and calling app that allows you to easily connect with family & friends across countries. It's the all-in-one communications app for text (SMS/MMS), voice and video calls, Moments, photo sharing, and games. (source)
WeChat Statistics
How many people use WeChat?
- 2020: 1.2 billion MAU (as of 9/30/20)
- 2019: 1.16 billion MAU
- 2018: 1.097 billion MAU
- 2017: 988.6 million MAU
- 2016: 889.3 million MAU
- 2015: 697 million MAU
- 2014: 500 million MAU
Average number of WeChat daily active users:
Last updated 3/5/18
Average number of messages sent on WeChat each day:
Last updated 11/15/17
Average number of voice messages sent on WeChat each day:
Last updated 11/20/17
Average amount of time WeChat users spend on it daily;
Last updated 8/1/19
Number of corporate WeChat accounts:
Last updated 11/29/17
Number of people that use WeChat Moments daily:
Last updated 3/18/19
Average number of times users check their Moments daily:
Last updated 3/18/19
Total number of times Moments are checked each day:
Last updated 3/18/19
Percentage of corporate WeChat accounts that are active:
Last updated 11/29/17
Number of WeChat users that access it on a smartphone:
Last updated 1/23/16
How many people use WeChat outside of China:
Last updated 4/16/16
Average number of calls connected on WeChat each day:
Last updated 12/29/17
Average number of times a day a Chinese user checks WeChat:
Last updated 8/19/16
Average number of friends for users on WeChat:
Last updated 6/21/16
Percentage of Chinese people aged 50-80, that use WeChat:
Last updated 3/27/18
Number of users for WeChat Pay:
Last updated 1/1/20
Number of WeChat Pay Score users:
Last updated 1/9/20
Number of WeChat Channels users:
Last updated 7/28/20
Number of merchants and businesses connected via WeChat Pay:
Last updated 2/6/20
Average number of daily WeChat Pay transactions:
Last updated 2/6/20
WeChat Pay's share of the China mobile payment market:
Last updated 12/31/18
Number of offline stores that accept WeChat Payment:
Last updated 2/5/16
Number of countries WeChat Pay is available in:
Last updated 8/22/18
Number of currencies WeChat Pay is available in:
Last updated 3/1/18
Percentage of internet users in China that use Wechat Moments:
Last updated 9/5/17
Number of daily active WeChat mini-programs users:
Last updated 7/29/20
Total transactions in WeChat mini program in 2019:
Number of WeChat mini programs with more than 1 million monthly active users:
Last updated 7/26/19
Number of WeChat mini programs with more than 1 million daily active users:
Last updated 7/1/19
Number of WeChat mini programs with more than 5 million monthly active users:
Last updated 7/26/19
Number of Mini Games available on WeChat:
Last updated 5/17/18
Number of Mini Programs available on WeChat:
Last updated 1/15/20
Number of daily active WeRun users:
Last updated 11/20/17
Percentage of China's total data traffic that comes from WeChat:
Last updated 5/7/18
Percentage of WeChat users that use it for work:
Last updated 4/25/17
Percentage of WeChat users that use WeChat Pay:
Last updated 4/25/17
Percentage of WeChat users that spend more than 4 hours a day on it:
Last updated 4/23/17
Number of WeChat users that are 55 or older:
Last updated 10/31/18
Number of WeChat Work users:
60 million monthly active users
Last updated 1/6/20
Number of businesses using WeChat Work:
Last updated 1/6/20
Percentage of the top 500 enterprises in China that use WeChat Work:
Last updated 3/21/19
WeChat total daily payment transaction volume in 2018:
Percentage of WeChat mini-program users that are men:
Last updated 4/4/19
Percentage of WeChat mini-program users that are women:
Last updated 4/4/19
Percentage of WeChat users that are between the ages 15-29:
Last updated 6/21/16
Percentage of WeChat users that spend at least 90 minutes a day on it:
Last updated 12/29/16
First major company to implement e-commerce on WeChat:
Amount of calling WeChat users do on it daily:
Last updated 6/21/16
Amount of free calls WeChat users made on Lunar New Year 2017:
Number of red packets WeChat users exchanged on Lunar New Year 2017:
Number of stickers WeChat users sent on Lunar New Year 2017:
Number of WeChat users in Malaysia:
Last updated 11/20/17
Average number of monthly voice or video calls a WeChat user makes using it:
Last updated 11/20/17
Average amount of monthly voice or video calls a WeChat user makes using it:
Last updated 11/20/17
Amount of consumption WeChat drove in China in 2017:
Percentage of WeChat users that use Official Accounts:
Last updated 8/1/19
Percentage of WeChat users that follow less than 20 Official Accounts:
Last updated 8/1/19
Average reach of WeChat official accounts articles:
Last updated 1/16/20
This report is available in an annual industry report. Some of the data in industry reports include:
- Company stats
- User stats
- Activity stats
- WeChat Payments Stats
- WeChat Moments Stats
- WeChat Enterprise Stats
- Etc.-all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of the report, click on the button below to purchase it.