We continue our series of Chinese digital stat posts by taking a look at the chat app WeChat. WeChat (called Weixin in China) is China’s version of WhatsApp or LINE and has one of the largest user bases among the ever-growing number of chat apps.
In just 3 years since Tencent debuted WeChat, it has become one of the largest social networks in China. Here are a few of the more interesting WeChat statistics we’ve been able to dig up.
This report is a digital collection of all the WeChat statistics I have been able to dig up over the years; 90+ of them including stats on:
- Company stats
- User stats
- Activity stats
- WeChat Payments Stats
- WeChat Moments Stats
- Etc.-all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of this stat report, click on the button below to purchase it.
or get it in one of my report bundles:
Bundle 1: Messaging App Report Bundle (WhatsApp, WeChat, Snapchat, Facebook Messenger, QQ, Kik, Skype, Viber and LINE)
Bundle 2: China digital reports (Alibaba, Baidu, Ctrip, JD.com, QQ, YY, WeChat, Tmall, Taobao and Weibo).
Please note that some of these numbers are easier to find than others. A few of these stats come from WeChat’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
WeChat Statistics
Release date of WeChat:
Number of registered WeChat accounts:
Last updated 1/22/15
How many people use WeChat:
938 million monthly active users
Last updated 5/19/17
Average number of Wechat daily active users:
Last updated 12/29/16
Number of corporate WeChat accounts:
Last updated 12/29/16
Percentage of WeChat users that are “typical” users (born in the 80’s or 90’s):
Last updated 12/29/16
Number of WeChat users that access it on a smartphone:
Last updated 1/23/16
Top country for Wechat usage (based on percentage of usage by online adults in each market):
Last updated Q1 2015
How many people use WeChat outside of China:
Last updated 4/16/16
Maximum number of friends that a WeChat personal account can have:
Last updated 5/23/14
Number of followers required before a business can advertise on WeChat:
Last updated 7/7/14
Average amount of time Chinese adults spend on WeChat daily:
Last updated 4/23/15
Percentage of WeChat revenue in 2014 that came from mobile ad sales:
Last updated 4/2/15
Percentage of WeChat users that open it more than 10 times a day:
Last updated 1/27/15
Percentage of WeChat users that purchase products online:
Last updated August 2015
Number of WeChat users that have credit cards attached to their accounts:
Last updated 12/30/16
Percentage of the population Tier 1 cities in China that use WeChat:
Last updated 4/16/16
Percentage of the population Tier 2 cities in China that use WeChat:
Last updated 6/21/16
Percentage of internet users, age 16-65, in China that use WeChat:
Last updated 12/1/15
Average number of times a day a Chinese user checks WeChat:
Last updated 8/19/16
Percentage of WeChat users that are between the ages 15-29:
Last updated 6/21/16
Average number of friends for users on WeChat:
Last updated 6/21/16
Number of users for WeChat Payments:
Last updated 1/23/16
Number of offline stores that accept WeChat Payment:
Last updated 2/5/16
Number of countries WeChat Pay is available in:
Last updated 5/7/17
Number of currencies WeChat Pay is available in:
Last updated 5/7/17
WeChat year over year growth (2015-2016) in daily logged in users:
Percentage of WeChat users that spend at least 90 minutes a day on it:
Last updated 12/29/16
Year over year (2015-2016) growth in messages sent on WeChat:
Average amount of time spent by users on WeChat in 2016:
Image credit:Álvaro Ibáñez via flickr
Nice site Craig. Wanted to know how you getting such information ? Also wanted to know how I can know from India how many people have subscribed and what is the state wise % people using it. for example , if I belong to Odisha how can I know how many Odisha people are using WeChat ?
Thanks,
Manoj Kumar Sethi
http://www.manojblogszone.com/