Vipshop Statistics and User Count (2023)

Vipshop Holdings Limited is a leading online discount retailer for brands in China. Vipshop offers high quality and popular branded products to consumers throughout China at a significant discount to retail prices. Since it was founded in August 2008, the Company has rapidly built a sizeable and growing base of customers and brand partners. (source)

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Vipshop Statistics

Here are a few of the most interesting Vipshop statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Vipshop User Count

How many people use Vipshop?

• 2022: 47.7 million active VipShop customers
• 2021: 49.2 million active VipShop customers
• 2019: 69 million active VipShop customers
• 2018: 60.5 million active VipShop customers
• 2017: 57.8 million active VipShop customers
• 2016: 52.1 million active VipShop customers
• 2015: 36.588 million active VipShop customers
• 2014: 23.643 million active VipShop customers
• 2013: 9.443 million active VipShop customers
• 2012: 4.110 million active VipShop customers

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Vipshop Revenue Totals

Vipshop annual revenue:

• 2022: $15 billion
• 2021: $17.5 billion
• 2020: $15.6 billion
• 2019: $13.4 billion
• 2018: $12.3 billion
• 2017: $11.2 billion
• 2016: $8.15 billion

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Additional Vipshop Statistics

Average VipShop order per active customer:

• 2018: 5.2 orders per active customer
• 2017: 5.8 orders per active customer
• 2016: 7.2 orders per active customer
• 2015: 5.3 orders per active customer
• 2014: 4.5 orders per active customer
• 2013: 5.2 orders per active customer
• 2012: 5.3 orders per active customer

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Total number of Vipshop orders (annual):

• 2022: 739.5 million orders
• 2021: 786.6 million orders
• 2019: 566.3 million orders
• 2018: 437.4 million orders
• 2017: 335 million orders
• 2016: 269.8 million orders
• 2015: 193 million orders
• 2014: 107.3 million orders
• 2013: 49.1 million orders
• 2012: 21.9 million orders

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Percentage of Vipshop gross merchandise volume that comes from mobile:

66%

Last updated 2/17/15

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Amount that Tencent and JD invested in Vipshop (combined):

$863 million

Last updated 12/17/17

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