Toutiao Statistics, User Counts and Facts (2021)



Here are a few of the most interesting Toutiao statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Toutiao Facts

  • Website: Official Website
  • Year Founded: 2012
  • Headquarters: Beijing, China
  • Founder(s): Zhang Yiming
  • Parent Company: Bytedance

What is Toutiao?

Today’s Toutiao, the official recommendation of the information platform that knows you best, is a boutique application that has been used for more than 76 minutes and nearly 100 million netizens are in Toutiao with you! (source)

Toutiao User Count

How many people use Toutiao?

200 million monthly active users Last updated 6/15/19


Number of Toutiao daily users:

120 million Last updated 10/26/18


Number of registered Toutiao users:

700 million Last updated 1/1/17


Toutiao Revenue Totals

Estimated Toutiao revenue for 2017:

$2.5 billion


Amount of Toutiao revenue in 2016:

RMB 6 billion


Amount of Toutiao revenue in 2015:

RMB 1.5 billion


Amount of Toutiao revenue in 2014:

RMB 300 million


Additional Toutiao Statistics

Average number of articles and videos added to Toutiao each day:

200,000 Last updated 8/11/17


Number of news outlets that feed Toutiao:

4,000 Last updated 8/11/17


Rumored estimated value of Toutiao:

$20 billion Last updated 8/11/17


Average number of daily user session on Toutiao:

9 sessions per day Last updated 10/13/16


Average daily amount of time spent by users on Toutiao:

74 minutes Last updated 12/1/17


Percentage of Toutiao users that are female:

45% Last updated 10/13/16


Percentage of Toutiao users that are male:

55% Last updated 10/13/16


Percentage of Toutiao users that are between the ages of 24-30:

47% Last updated 10/13/16


Percentage of Toutiao users that were born after 1985:

70% Last updated 10/13/16


Number of fashion content pageviews per year on Toutiao:

10 billion Last updated 10/13/16


Reported amount of Toutiao funding to date:

Over $100 million Last updated 12/16/16


Number of video clicks on Toutiao in 2016:

130 million


Total time spent by Toutiao users on it in June 2017:

2.95 billion hours


Amount Toutiao is reportedly buying Musical.ly for:

$800 million-$1 billion

Last updated 11/9/17


Please note that some of these numbers are easier to find than others. A few of these Toutiao stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include DisneyNews.us and VideoGamesStats.com.