Toutiao Statistics and Facts (2022)

Last Updated on: July 18th, 2022

Toutiao Statistics and Facts 2022

Here are a few of the most interesting Toutiao statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Toutiao Statistics

Toutiao User Count

How many people use Toutiao?

200 million monthly active users

Last updated 6/15/19

Number of Toutiao daily users:

148 million daily active users

Last updated 11/11/21

Number of registered Toutiao users:

700 million

Last updated 1/1/17

Toutiao Revenue Totals

Estimated Toutiao revenue for 2017:

$2.5 billion

Amount of Toutiao revenue in 2016:

RMB 6 billion

Amount of Toutiao revenue in 2015:

RMB 1.5 billion

Amount of Toutiao revenue in 2014:

RMB 300 million

Additional Toutiao Statistics

Average number of articles and videos added to Toutiao each day:


Last updated 8/11/17

Number of news outlets that feed Toutiao:


Last updated 8/11/17

Rumored estimated value of Toutiao:

$20 billion

Last updated 8/11/17

Average number of daily user session on Toutiao:

9 sessions per day

Last updated 10/13/16

Average daily amount of time spent by users on Toutiao:

87 minutes

Last updated 9/11/21

Total time spent by Toutiao users on it in June 2017:

2.95 billion hours

Toutiao Facts

Here is pretty much everything you ever wanted to know about Toutiao.

  • Website: Official Website
  • Year Founded: 2012
  • Headquarters: Beijing, China
  • Founder(s): Zhang Yiming
  • Parent Company: Bytedance

What is Toutiao?

Today’s Toutiao, the official recommendation of the information platform that knows you best, is a boutique application that has been used for more than 76 minutes and nearly 100 million netizens are in Toutiao with you! (source)

Please note that some of these numbers are easier to find than others. A few of these Toutiao statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

Related Categories:


About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include and