Toutiao Statistics and User Count (2023)

Last Updated on: March 9th, 2023

Toutiao statistics user count and facts 2023Toutiao, also known as Jinri Toutiao, is a Chinese news and information platform that uses artificial intelligence (AI) algorithms to deliver personalized content to its users. The platform was launched in 2012 by Beijing ByteDance Technology Co., Ltd., which also owns popular apps such as TikTok and Douyin.

Toutiao’s algorithm analyzes users’ browsing habits, search queries, and other data to provide a customized feed of news articles, videos, and other content from a wide range of sources. The platform covers a variety of topics, including news, entertainment, sports, finance, and technology.

In addition to its personalized news feed, Toutiao also offers a range of other features, such as live streaming, online games, e-commerce, and social networking. The platform has become increasingly popular in China, with over 300 million daily active users as of 2021.

Toutiao has been recognized for its use of AI and machine learning to deliver personalized content, and has won numerous awards for its innovation and technology. However, the platform has also faced criticism for its content moderation practices and for spreading misinformation and fake news. The Chinese government has imposed strict regulations on the platform and other social media platforms to prevent the spread of false information and harmful content.

Toutiao Statistics

Here are a few of the most interesting Toutiao statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Toutiao User Count

How many people use Toutiao?

200 million monthly active users

Last updated 6/15/19

Number of Toutiao daily users:

148 million daily active users

Last updated 11/11/21

Number of registered Toutiao users:

700 million

Last updated 1/1/17

Toutiao Revenue Totals

Estimated Toutiao revenue for 2017:

$2.5 billion

Amount of Toutiao revenue in 2016:

RMB 6 billion

Amount of Toutiao revenue in 2015:

RMB 1.5 billion

Amount of Toutiao revenue in 2014:

RMB 300 million

Additional Toutiao Statistics

Average number of articles and videos added to Toutiao each day:


Last updated 8/11/17

Number of news outlets that feed Toutiao:


Last updated 8/11/17

Rumored estimated value of Toutiao:

$20 billion

Last updated 8/11/17

Average number of daily user session on Toutiao:

9 sessions per day

Last updated 10/13/16

Average daily amount of time spent by users on Toutiao:

87 minutes

Last updated 9/11/21

Total time spent by Toutiao users on it in June 2017:

2.95 billion hours

Toutiao Facts

  • Website: Official Website
  • Year Founded: 2012
  • Headquarters: Beijing, China
  • Founder(s): Zhang Yiming
  • Parent Company: Bytedance

Please note that some of these numbers are easier to find than others. A few of these Toutiao statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

Related Categories:

Business Statistics, Media Statistics

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include and