Toutiao Facts and Statistics (2021) | By the Numbers

Toutiao statistics and facts

Here are a few of the most interesting Toutiao statistics and facts I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Toutiao Facts and Statistics

Please note that some of these Toutiao stats are easier to find than others, so some of these are based on news reports and not official company tallies. All stats are linked to their source unless it was sent to me directly from the company. No stat listed on DMR should be considered in making any type of investment decision. In other words: This is the best I can find, but I don’t guarantee anything.

Toutiao Facts

Toutiao Statistics

How many people use Toutiao?

200 million monthly active users Last updated 6/15/19

Number of Toutiao daily users:

120 million Last updated 10/26/18

Number of registered Toutiao users:

700 million Last updated 1/1/17

Average number of articles and videos added to Toutiao each day:

200,000 Last updated 8/11/17

Number of news outlets that feed Toutiao:

4,000 Last updated 8/11/17

Rumored estimated value of Toutiao:

$20 billion Last updated 8/11/17

Estimated Toutiao revenue for 2017:

$2.5 billion

Amount of Toutiao revenue in 2016:

RMB 6 billion

Amount of Toutiao revenue in 2015:

RMB 1.5 billion

Amount of Toutiao revenue in 2014:

RMB 300 million

Average number of daily user session on Toutiao:

9 sessions per day Last updated 10/13/16

Average daily amount of time spent by users on Toutiao:

74 minutes Last updated 12/1/17

Percentage of Toutiao users that are female:

45% Last updated 10/13/16

Percentage of Toutiao users that are male:

55% Last updated 10/13/16

Percentage of Toutiao users that are between the ages of 24-30:

47% Last updated 10/13/16

Percentage of Toutiao users that were born after 1985:

70% Last updated 10/13/16

Number of fashion content pageviews per year on Toutiao:

10 billion Last updated 10/13/16

Reported amount of Toutiao funding to date:

Over $100 million Last updated 12/16/16

Number of video clicks on Toutiao in 2016:

130 million

Total time spent by Toutiao users on it in June 2017:

2.95 billion hours

Amount Toutiao is reportedly buying for:

$800 million-$1 billion Last updated 11/9/17

What is Toutiao?

Toutiao (Today’s Headlines) is a Chinese news aggregator/reader app.