Here are a few of the most interesting Tmall statistics I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Tmall Facts

• Tmall Website: tmall.com
• Tmall Launch date: 2008
• Tmall Creator: Jack Ma
• Tmall Owner: Alibaba
• What is Tmall?

Tmall.com is an open business-to-consumer (B2C) platform enabling  businesses world-wide to reach China’s vast and growing consumer market.

Tmall Statistics

Number of Tmall users: 

500 million users

Last updated 8/3/13

Tmall's share of China's B2C eCommerce market:

61.5%

Last updated 2/13/19

Number of brands the Tmall Innovation Center has collaborated with:

800 brands

Last updated 6/13/18

Number of Tmall Genies sold:

5 million

Last updated 8/23/18

Number of Tmall product categories:

3,700 categories

Last updated 5/16/18

Total number of brands on Tmall:

180,000 brands

Last updated 3/14/19

Number of new products launched on the Tmall platform in 2018:

50 million products

Number of brands in Tmall's Luxury Pavilion:

close to 50 brands

Last updated 5/4/18

Number of international brands on Tmall:

18,000 brands

Last updated 5/4/18

Number of countries Tmall has brands from:

74 countries

Last updated 5/4/18

Percentage of international brands on Tmall that didnt have a China presence prior:

80%

Last updated 12/27/16

Percentage of Tmall customers that are between 24-32 years old:

70%

Last updated 12/27/16

Average annual income of a Tmall customer:

RMB 100,000 (US $14,400)

Average amount spent by Alibaba Passport users on Tmall/Taobao:

$45,000

Last updated 11/23/16

Top country for Tmall global sales in 2015:

U.S.

Tmall annual growth in physical goods GMV:

49%

Last updated 8/18/17

Total GMV transacted on Tmall in FY 2018:

RMB2,131 billion (US$340 billion)

Increase in Tmall GMV form FY 2017 - FY 2018:

36%

Number of shoppers that participated in the Tmall 618 sale:

70 million

Percentage of Tmall brands that used the marketplace to launch new products in 2018:

80%

Gross merchandise value for Tmall in Q3 2014:

$29 billion

Tmall's GMV for 2016 11.11:

RMB120.7 billion (US$17.4 billion)

Percentage of Tmall 2016 11.11 sales from mobile:

82%

Peak Tmall orders per second on 2016 11.11:

175,000 orders

Amount spent by users on Tmall on Singles Day 2015:

$14.34 billion

Amount spent by users on Tmall and Taobao on Singles Day 2014:

$9.3 billion

Amount spent by users on Tmall and Taobao in the first hour of Singles Day 2014:

$2 billion

Number of brands that participated in 2019 11.11 on Tmall:

200,000