Here are a few of the most interesting Tmall statistics I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

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Please note that some of these numbers are easier to find than others. A few of these Tmall statistics come from their own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.

Tmall Statistics

Number of Tmall users: 

500 million users

Last updated 8/3/13

Number of Tmall product categories:

3,700 categories

Last updated 12/27/16

Number of international brands on Tmall:

14,500 brands

Last updated 12/27/16

Number of countries Tmall has brands from:

63 countries

Last updated 12/27/16

Percentage of international brands on Tmall that didnt have a China presence prior:

80%

Last updated 12/27/16

Percentage of Tmall customers that are between 24-32 years old:

70%

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Last updated 12/27/16

Average annual income of a Tmall customer:

RMB 100,000 (US $14,400)

Average amount spent by Alibaba Passport users on Tmall/Taobao:

$45,000

Last updated 11/23/16

Top country for Tmall global sales in 2015:

U.S.

Tmall’s share of China’s B2C eCommerce market:

56.6%

Last updated 2/21/17

Tmall annual growth in physical goods GMV:

49%

Last updated 8/18/17