Here are a few of the most interesting Tmall statistics I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
Here are all the Tmall statistics I have been able to dig up over the years; 22of them including stats on:
- Tmall Users
- Tmall Products
- Tmall Revenue
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of this stat report, click on the button below to purchase it.
or get it in one of my report bundles:
Bundle 1: Alibaba property reports (Alibaba, Alipay, Tmall and Taobao).
Bundle 2: China digital reports (Alibaba, Baidu, Ctrip, JD.com, QQ, YY, Tmall, Taobao, WeChat and Weibo).
Bundle 3: eCommerce digital reports (Alibaba, Alipay, Amazon, Ebay, Etsy, Flipkart, JD.com, Tmall, Taobao, PayPal and Square).
P
lease note that some of these numbers are easier to find than others. A few of these Tmall statistics come from their own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
Tmall Facts
- Tmall website: tmall.com
- Tmall launch date: 2008
- Tmall creator: Jack Ma
- Tmall owner: Alibaba
What is Tmall?
Tmall.com is an open business-to-consumer (B2C) platform enabling businesses world-wide to reach China’s vast and growing consumer market. Tmall.com has established itself as the destination for quality, brand-name goods catering to increasingly sophisticated Chinese consumers and is the most visited B2C online retail website in China. (source)
Tmall Statistics
Number of Tmall users:
Last updated 8/3/13
Number of Tmall product categories:
Last updated 5/16/18
Total number of brands on Tmall:
Last updated 5/4/18
Number of brands in Tmall’s Luxury Pavilion:
Last updated 5/4/18
Number of international brands on Tmall:
Last updated 5/4/18
Number of countries Tmall has brands from:
Last updated 5/4/18
Percentage of international brands on Tmall that didnt have a China presence prior:
Last updated 12/27/16
Percentage of Tmall customers that are between 24-32 years old:
Last updated 12/27/16
Average annual income of a Tmall customer:
Average amount spent by Alibaba Passport users on Tmall/Taobao:
Last updated 11/23/16
Top country for Tmall global sales in 2015:
Tmall’s share of China’s B2C eCommerce market:
Last updated 9/6/17
Tmall annual growth in physical goods GMV:
Last updated 8/18/17
Total GMV transacted on Tmall in FY 2018:
RMB2,131 billion (US$340 billion)