Tmall Statistics and User Count (2023)

Tmall, also known as Tian Mao in Chinese, is a popular online shopping platform in China. It was launched in 2008 by Alibaba Group, and is one of the largest B2C (business-to-consumer) e-commerce platforms in China.

Tmall is a marketplace where businesses and brands can set up virtual storefronts to sell their products directly to consumers. It offers a wide range of products, including fashion, electronics, home appliances, beauty products, and more. Tmall also has a strong focus on Chinese and Asian brands, and works to promote these brands to consumers around the world.

Tmall is known for its strict vetting process for sellers and products, which aims to ensure that only high-quality and genuine products are sold on the platform. The platform also offers various features and tools for brands to manage their online stores, such as data analytics, marketing tools, and logistics support.

Tmall is a popular platform among Chinese consumers, particularly for high-quality and luxury products. The platform has also attracted many international brands and businesses looking to tap into the Chinese market. Tmall is part of the Alibaba Group’s ecosystem of e-commerce platforms, which includes Taobao and Alibaba.com.

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Tmall Statistics

Here are a few of the most interesting Tmall statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Tmall User Count

Number of Tmall users: 

500 million users

Last updated 10/27/21

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Additional Tmall Statistics

Number of brands on Tmall Global:

25,000 brands

Last updated 4/20/20

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Tmall’s share of China’s B2C eCommerce market:

61.5%

Last updated 2/13/19

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Number of brands the Tmall Innovation Center has collaborated with:

800 brands

Last updated 6/13/18

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Number of Tmall Genies sold:

5 million

Last updated 8/23/18

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Number of Tmall product categories:

3,700 categories

Last updated 5/16/18

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Total number of brands on Tmall:

180,000 brands

Last updated 3/14/19

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Number of new products launched on the Tmall platform in 2018:

50 million products

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Number of brands in Tmall’s Luxury Pavilion:

close to 50 brands

Last updated 5/4/18

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Number of international brands on Tmall:

18,000 brands

Last updated 5/4/18

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Number of countries Tmall has brands from:

74 countries

Last updated 5/4/18

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Percentage of international brands on Tmall that didnt have a China presence prior:

80%

Last updated 12/27/16

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Percentage of Tmall customers that are between 24-32 years old:

70%

Last updated 12/27/16

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Average annual income of a Tmall customer:

RMB 100,000 (US $14,400)

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Average amount spent by Alibaba Passport users on Tmall/Taobao:

$45,000

Last updated 11/23/16

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Tmall annual growth in physical goods GMV:

49%

Last updated 8/18/17

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Total GMV transacted on Tmall in FY 2018:

RMB2,131 billion (US$340 billion)

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Increase in Tmall GMV form FY 2017 – FY 2018:

36%

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Number of shoppers that participated in the Tmall 618 sale:

70 million

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Percentage of Tmall brands that used the marketplace to launch new products in 2018:

80%

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Number of brands that participated in 2019 11.11 on Tmall:

200,000

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Number of deals offered on Tmal for 2021 11.11 Global Shopping Festival:

14 million deals