Here are a few of the most interesting Tmall statistics I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Tmall Facts

• Website: tmall.com
• Launch date: 2008
• Creator: Jack Ma
• Owner: Alibaba
• What is Tmall?

Tmall.com is an open business-to-consumer (B2C) platform enabling  businesses world-wide to reach China’s vast and growing consumer market. Tmall.com has established itself as the destination for quality, brand-name goods catering to increasingly sophisticated Chinese consumers  and is the most visited B2C online retail website in China. (source)

Tmall Statistics

Number of Tmall users: 

500 million users

Last updated 8/3/13

Tmall’s share of China’s B2C eCommerce market:

55%

Last updated 10/3/18

Number of Tmall Genies sold:

5 million

Last updated 8/23/18

Number of Tmall product categories:

3,700 categories

Last updated 5/16/18

Total number of brands on Tmall:

150,000 brands

Last updated 5/4/18

Number of brands in Tmall’s Luxury Pavilion:

close to 50 brands

Last updated 5/4/18

Number of international brands on Tmall:

18,000 brands

Last updated 5/4/18

Number of countries Tmall has brands from:

74 countries

Last updated 5/4/18

Percentage of international brands on Tmall that didnt have a China presence prior:

80%

Last updated 12/27/16

Percentage of Tmall customers that are between 24-32 years old:

70%

Last updated 12/27/16

Average annual income of a Tmall customer:

RMB 100,000 (US $14,400)

Average amount spent by Alibaba Passport users on Tmall/Taobao:

$45,000

Last updated 11/23/16

Top country for Tmall global sales in 2015:

U.S.

Tmall annual growth in physical goods GMV:

49%

Last updated 8/18/17

Total GMV transacted on Tmall in FY 2018:

RMB2,131 billion (US$340 billion)

Increase in Tmall GMV form FY 2017 – FY 2018:

36%

Number of shoppers that participated in the Tmall 618 sale:

70 million