Tmall Statistics, User Counts and Facts (2021)

Here are a few of the most interesting Tmall statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Tmall Facts

What is Tmall?

Launched in April 2008, ( is dedicated to providing a premium shopping experience for increasingly sophisticated Chinese consumers in search of top-quality branded merchandise. A large number of international and Chinese brands and retailers have established storefronts on  (source)

Tmall User Count

Number of Tmall users: 

500 million users

Last updated 8/3/13

Additional Tmall Statistics

Number of brands on Tmall Global:

25,000 brands

Last updated 4/20/20

Tmall’s share of China’s B2C eCommerce market:


Last updated 2/13/19

Number of brands the Tmall Innovation Center has collaborated with:

800 brands

Last updated 6/13/18

Number of Tmall Genies sold:

5 million

Last updated 8/23/18

Number of Tmall product categories:

3,700 categories

Last updated 5/16/18

Total number of brands on Tmall:

180,000 brands

Last updated 3/14/19

Number of new products launched on the Tmall platform in 2018:

50 million products

Number of brands in Tmall’s Luxury Pavilion:

close to 50 brands

Last updated 5/4/18

Number of international brands on Tmall:

18,000 brands

Last updated 5/4/18

Number of countries Tmall has brands from:

74 countries

Last updated 5/4/18

Percentage of international brands on Tmall that didnt have a China presence prior:


Last updated 12/27/16

Percentage of Tmall customers that are between 24-32 years old:


Last updated 12/27/16

Average annual income of a Tmall customer:

RMB 100,000 (US $14,400)

Average amount spent by Alibaba Passport users on Tmall/Taobao:


Last updated 11/23/16

Top country for Tmall global sales in 2015:


Tmall annual growth in physical goods GMV:


Last updated 8/18/17

Total GMV transacted on Tmall in FY 2018:

RMB2,131 billion (US$340 billion)

Increase in Tmall GMV form FY 2017 – FY 2018:


Number of shoppers that participated in the Tmall 618 sale:

70 million

Percentage of Tmall brands that used the marketplace to launch new products in 2018:


Gross merchandise value for Tmall in Q3 2014:

$29 billion

Tmall’s GMV for 2016 11.11:

RMB120.7 billion (US$17.4 billion)

Percentage of Tmall 2016 11.11 sales from mobile:


Peak Tmall orders per second on 2016 11.11:

175,000 orders

Amount spent by users on Tmall on Singles Day 2015:

$14.34 billion

Amount spent by users on Tmall and Taobao on Singles Day 2014:

$9.3 billion

Amount spent by users on Tmall and Taobao in the first hour of Singles Day 2014:

$2 billion

Number of brands that participated in 2019 11.11 on Tmall:


Get the Full Industry Report

dmr industry report company statistics factsThis report is available in an annual industry report. Some of the data in industry reports include:

  • Users
  • Demographics
  • Revenue
  • Growth
  • Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of the report, click on the button below to purchase it.

Report 1: Alibaba Properties Report (Alibaba, Alipay, Tmall and Taobao).

Report 2: China Digital Companies Report (Alibaba, Alipay, Baidu, Ctrip,, QQ, YY, Tmall, Taobao, WeChat and Weibo).

Report 3:  eCommerce  Companies Report (Includes: Alibaba, Alipay, Amazon, Amazon Prime, Ebay, Etsy, Flipkart,, Tmall, Taobao, PayPal, Paytm, Walmart and Square).


Please note that some of these numbers are easier to find than others. A few of these Tmall stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include and