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Tantan is a location-based social and dating app widely associated with China’s swipe-style dating market. The app uses profile discovery and matching to connect users, then encourages conversations through messaging and features like virtual gifts and (in some versions) richer media.
Tantan is owned by Hello Group (formerly known as Momo Inc.), which reports Tantan metrics alongside the broader portfolio. That matters because the most reliable, regularly updated Tantan numbers come from Hello Group’s quarterly disclosures—especially monthly active users (MAUs) and paying users.
Tantan by the Numbers
- MAUs: 10.2M (June 2025)
- Paying users: 0.7M (Q3 2025)
- Paying users: 0.9M (Q4 2024)
- Acquisition: Momo agreed to buy Tantan for ~$600M (2018)
Key Tantan Metrics
| Metric | Value | Year (as reported) | Source |
|---|---|---|---|
| Monthly Active Users (MAU) | 10.2 million | June 2025 | Hello Group results (via Yahoo Finance) |
| Paying users | 0.7 million | Q3 2025 | PR Newswire (Hello Group) |
| Paying users | 0.9 million | Q4 2024 | Hello Group results (via Yahoo Finance) |
| Acquisition price (announced) | ~$600 million | 2018 | TechCrunch |
How Tantan Makes Money
- Subscriptions / premium: features that improve discovery, visibility, and matching tools.
- In-app purchases: monetization features vary by market and app version.
Why Paying Users Is the KPI to Watch
Dating apps can have large registration totals, but the key business question is whether users convert to paid features. That’s why Hello Group’s “paying users” figure is one of the most important public signals for Tantan’s business performance over time.
FAQ
How many people use Tantan?
Hello Group reported 10.2 million monthly active users on Tantan in June 2025 (a time-stamped engagement metric).
How many paying users does Tantan have?
Hello Group reported 0.7 million paying users for Q3 2025 and 0.9 million paying users for Q4 2024.
Who owns Tantan?
Tantan is owned by Hello Group (formerly Momo), which acquired Tantan in a deal announced in 2018.
