Stitch Fix Statistics and User Count (2023)

Stitch Fix is an online personal styling service that combines the convenience of e-commerce with personalized fashion recommendations. It was founded in 2011 by Katrina Lake and is headquartered in San Francisco, California, USA.

Stitch Fix offers a unique approach to shopping by providing personalized clothing and accessory recommendations curated by professional stylists. Customers begin by completing a style profile, which includes information about their preferences, sizes, and style preferences. Based on this profile, stylists select a personalized assortment of clothing items and accessories that are shipped directly to the customer’s doorstep.

Once the customer receives the items, they have the opportunity to try them on and decide which items to keep. Stitch Fix provides a prepaid return envelope for any unwanted items, making the return process convenient. Customers can provide feedback on each item they receive, which helps the stylists improve future selections.

Stitch Fix offers a wide range of clothing options for women, men, and children, including apparel, shoes, and accessories. The company partners with various brands and also produces its own exclusive clothing lines.

The convenience of Stitch Fix lies in the fact that customers can shop from the comfort of their homes and receive personalized selections curated by professional stylists. It aims to save customers time and effort by eliminating the need for traditional store shopping while providing a personalized and tailored shopping experience.

Stitch Fix operates on a subscription-based model, where customers can choose to receive regular deliveries on a schedule or opt for one-time shipments. The service fee associated with each shipment can be applied as a credit towards any items the customer decides to keep.

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Stitch Fix Statistics

Here are a few of the most interesting Stitch Fix statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Stitch Fix User Count

Stitch Fix number of users:

4 million

Last updated 11/12/21

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Stitch Fix Revenue Totals

Stitch Fix annual revenue:

• 2015: $342.8 million
• 2016: $730.3 million
• 2017: $977.1 million
• 2018: $1.2 billion
• 2019: $1.57 billion
• 2020: $1.7 billion
• 2021: $2.1 billion
• 2022: $2.1 billion

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Additional Stitch Fix Statistics

Number of brands Stitch Fix works with:

1,000

Last updated 10/30/18

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Percentage of Stitch Fix clients that were repeat buyers in 2017:

86%

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Number of Stitch Fix employees:

11,260 employees

Last updated 8/1/21

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Reported amount Stitch Fix raised (total) prior to IPO:

$47 million

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