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Square is a commerce and payments platform that helps businesses accept payments, run point-of-sale, manage inventory, send invoices, sell online, and access business financial tools. Best known for its small card readers, Square has grown into an operating system for modern sellers—supporting everything from solo creators to multi-location brands.
Today, Square operates as part of Block, Inc. (the company also behind Cash App and Afterpay). That broader ecosystem matters because Block reports how Square performs through metrics like Gross Payment Volume (GPV) and gross profit, showing both seller activity and how much the platform earns from commerce and financial services.
Answer box: Square says 4+ million sellers run on Square and it serves 8 countries. In 2025, Square processed $250.461B in GPV. In Q4 2025, Square generated $993M in gross profit and processed $65.0B in GPV.
Square Key Metrics (Latest Available)
| Metric | Latest figure (with year) | Source |
|---|---|---|
| Square sellers | 4+ million sellers (site statement, 2026) | Square “About” |
| Countries served | 8 countries served (site statement, 2026) | Square “About” |
| Square GPV (annual) | $250.461B (2025) / $227.607B (2024) | Block SEC exhibit (Q4 2025) |
| Square GPV (quarterly) | $65.0B (Q4 2025) | Block SEC exhibit (Q4 2025) |
| Square gross profit | $993M (Q4 2025) | Block SEC exhibit (Q4 2025) |
| Block total net revenue | $24.194B (FY 2025) | Block SEC exhibit (FY 2025) |
| Block gross profit | $10.360B (FY 2025) | Block SEC exhibit (FY 2025) |
| Cash App monthly transacting actives | 59M (Q4 2025) | Block SEC exhibit (Q4 2025) |
What Square Does (Beyond Card Readers)
Square is built to help sellers run their business in one connected system. Payment processing is the entry point, but Square’s value expands as businesses add more tools and attach software to their workflow.
- Payments + point of sale: accept card and digital wallet payments across in-person and online channels.
- Business software: tools for inventory, staff management, appointments, loyalty, and reporting (product availability varies by country).
- Invoices and payments links: get paid remotely with shareable checkout flows.
- Financial tools: services like faster deposits and business lending-related products (where available).
Square GPV: The Metric That Shows Scale
Gross Payment Volume (GPV) is the total dollar amount of payments processed by Square sellers (net of refunds). It’s one of the cleanest “how big is Square?” numbers because it reflects real commerce flowing through the platform.
- Square GPV (2025): $250.461B
- Square GPV (2024): $227.607B
- Q4 2025 Square GPV: $65.0B
Source: Block SEC exhibit (Q4 2025)
Square History (Quick Timeline)
- 2009: Square launches with a mobile card reader designed for small sellers.
- 2014: Square Capital launches (business financing-related products, where available).
- 2018: Square acquires Weebly, powering Square Online for ecommerce.
- 2021: Square, Inc. changes its corporate name to Block, Inc.
- 2022–2025: Square expands its product suite and continues scaling payments volume and software attach.
Notable Historical Square Stats (With Year Labels)
- Buyer profiles: 261M (2022) — Block Annual Report 2022 (PDF)
- Items listed for sale: 366M (2022) — Block Annual Report 2022 (PDF)
- Square seller industry mix by GPV: Food & Drink 27%, Retail 19%, Professional Services 15% (snapshot as of 12/31/2020) — Square 10-K (2020)
FAQ
How many merchants (sellers) use Square?
Square states that more than four million sellers run on Square.
How much payment volume does Square process?
Block reports Square GPV of $250.461B in 2025 (and $227.607B in 2024). In Q4 2025 alone, Square processed $65.0B in GPV.
Source: Block SEC exhibit (Q4 2025)
Is Square the same company as Block?
Square is a business unit within Block, Inc. Block is the parent company that reports Square’s results (including GPV and gross profit) alongside other businesses like Cash App.
How many countries is Square available in?
Square states it serves 8 countries. (Square sellers operate across markets including the U.S., Canada, Japan, Australia, the U.K., Ireland, France, and Spain.)
Source: Square “About”
|
Source: Block 10-K (FY2024)
What’s the difference between GPV and revenue?
GPV is the total value of payments that Square sellers process through Square. Revenue is what Block records after applying its accounting rules across lines of business (including categories like commerce enablement, financial solutions, and bitcoin ecosystem). GPV is a scale metric; revenue measures what the company earns (and reports).
