145 Snapchat Statistics, Facts and Figures (2020) | By the Numbers



snapchat statistics

Here are the most interesting Snapchat statistics and facts available including how many people use snapchat, user demographics, revenue totals and more. I hope you find this helpful and informative.
snapchat statistics
Snapchat has certainly enjoyed a relatively fast rise to prominence in the digital world. It was launched in 2011 by former Stanford University students Evan Spiegel, Bobby Murphy and Reggie Brown as an iOS app originally named Picaboo, but later changed to Snapchat. The premise of the app was always simple- users can take a selfie and make it available for a limited time to the other users they share it with.

Fast forward a few years and what started out as a somewhat obscure mobile network, has gone mainstream in a big way quickly hitting the radar of some of the largest digital firms out there including Facebook, who reportedly offered $3 billion in late 2013, and eventually becoming a publicly traded company called Snap Inc.

Snapchat now stands as a real player in the digital space with well over a hundred million active users, a growing advertising platform and a number of side ventures including producing wearables. Here is all of the Snapchat data you need to know.

Snapchat Facts

  • Snapchat websitewww.snapchat.com
  • Snap Headquarters: Pacific Palisades, CA
  • Snapchat App:  iOS  | Android
  • Snapchat Release Date: September 2011
  • Snapchat Parent Company: Snap Inc
  • Snapchat Founders: Evan Spiegel, Bobby Murphy and Reggie Brown
  • What is Snapchat?
    • Experience a unique way to share life with friends. Snap a photo or a video, add a caption, and send it to a friend (or maybe a few). They'll view it, laugh, and then the snap disappears from the screen - unless your friend takes a screenshot! The image might be a little grainy, and you may not look your best, but that's the point. It's about the moment, a connection between friends, and not just a pretty picture.
  • What are Snapchat Stories?
    • A Story is a collection of Snaps that play in the order they were taken. You and your friends’ Stories cover the last 24 hours, so you can see the day unfold. (source)
  • What is a Snapchat Trophy?
    • Trophies help mark special achievements you’ve earned by using Snapchat in special ways. You can earn them by earning a certain Score, using certain Filters, sending creative Snaps, and more! (source)

Snapchat History

  • 2011 - Snapchat launches
  • 2012 - Snapchat launches on Android; video sharing launches
  • 2013 - Snapchat Stories launch
  • 2014 - Text chat and video calling features are added; advertising features launch
  • 2015 - Discover launches
  • 2016 - Snapchat acquires Bitstrips; stickers are added; Memories launches; Company name is changed to Snap Inc;
  • 2017 - Snapchat goes public; Snap Map launches
  • 2019 - Snapchat Games launches

Top Snapchat Competitors:

Snapchat Statistics

How many people use Snapchat?

238 million Snapchat daily active users (source)

Last updated 7/21/20


Snapchat daily active users (quarterly):

Snapchat Daily Active Users by Quarter Chart

Snapchat Daily Active Users by Quarter Chart 2016-2018 (in millions)

Snapchat daily active users in North America (quarterly):

Snapchat Daily Active Users in North America by Quarter Chart 2016-2018 (in millions)

Snapchat Daily Active Users in North America by Quarter Chart 2016-2018 (in millions)

Snapchat daily active users in Europe (quarterly):

Snapchat Daily Active Users in Europe by Quarter Chart 2016-2018 (in millions)

Snapchat Daily Active Users in Europe by Quarter Chart 2016-2018 (in millions)

How many people use Snapchat (monthly)?

301 million monthly active users (source)

Last updated 11/23/16


Monthly Snapchat downloads:

41 million downloads (source)

Last updated May 2019


Snapchat's monthly active users in the US:

77.5 million MAU (source)

Last updated 4/10/19


Snapchat's monthly active users in the UK:

14.5 million MAU (source)

Last updated 4/4/19


Projected Snapchat new user growth in the US between 2019-2023:

600,000 new users in the US (source)

Last updated 4/10/19


How many people use Snapchat Lenses?

170 million daily active users (source)

Last updated 6/11/20


Number of times Lens filters from the Lens Studio have been seen:

3.5 billion times (source)

Last updated 8/7/18


Number of people in the US that Snapchat Discover reaches monthly:

60 million people (source)

Last updated 6/17/19


Average number of snaps per day:

3.5 billion snaps per day (source)

Last updated 11/29/17


How many days for a Snapchat Streak?

2 users have to snap each other within 24 hours for more than 3 consecutive days


Longest Snapchat streak ever: The longest Snap streak to date is:

629 consecutive days (source)

Last updated 1/12/17


Number of snaps in 2019:

1.3 trillion snaps (source)

Last updated 2/4/20


Number of Snapchat Android downloads:

1 billion downloads (source)

Last updated 7/18/19


Number of Snapchat daily active users in the North America:

75 million DAU (source)

Last updated 8/11/17


Percentage of Snapchat daily active users that are in North America:

43%

Last updated 8/11/17


Number of Snapchat daily active users in the Europe:

57 million DAU (source)

Last updated 8/11/17


Percentage of Snapchat daily active users that are in Europe:

33%

Last updated 8/11/17


Percentage of Snapchat daily users that contribute content:

60% (source)

Last updated 2/2/17


Percentage of U.S. millennials that use Snapchat daily:

28% (source)

Last updated 8/10/17


Percentage of Snapchat users that use it because their content disappears:

35% (source)

Last updated 4/15/16


Percentage of Snapchat users that use it because their parents don't use it:

30% (source)

Last updated 4/15/16


Average amount of in-app time spent daily per Snapchat user:

33 minutes per day (source)

Last updated 6/19/18


Average number of times per day Snapchat daily users visit the app:

18 times per day (source)

Last updated 2/2/17


Number of Snapchat stories that have been shared publicly:

1 million stories (source)

Last updated 3/31/17


Percentage of US teens that consider Snapchat their most important social network:

47% (source)

Last updated 10/14/17


Average number of daily active Snapchat users that post to their stories every day:

25% (source)

Last updated 2/2/17


Number of Snap Map users:

200 million monthly active users (source)

Last updated 6/11/20


Number of pairs of Spectacles that Snap has sold all time:

150,000 pairs (source)

Last updated 10/4/17


How many employees work for Snapchat?

2,884 employees (source)

Last updated 1/1/19


Percentage of US 13-24 year olds that use Snapchat:

90% (source)

Last updated 4/23/19


Percentage of US 13-34 year olds that use Snapchat:

75% (source)

Last updated 4/23/19


Percentage of drivers that admit to checking Snapchat while operating their vehicle:

11% (source)

Last updated 5/19/15


Number of snaps made from Snapchat Spectacles all time:

5 million (source)

Last updated 6/5/17


Snapchat average revenue per user (quarterly):

Snapchat Avg Revenue Per User by Quarter Chart 2017-2018

Snapchat Avg Revenue Per User by Quarter Chart 2017-2018


Snap revenue (annual):

Snap Annual Revenue Charts 2014-2018 (in millions)

Snap Annual Revenue Charts 2014-2018 (in millions)


Snap revenue (quarterly):

Snap Revenue by Quarter Chart 2017-2018 (in millions)

Snap Revenue by Quarter Chart 2017-2018 (in millions)


Snap net losses (annual):

Snap Net Losses Chart 2015-2018 (in millions)

Snap Net Losses Chart 2015-2018 (in millions)


Amount that Snapchat paid to its publishing partners in 2017:

more than $100 million (source)


Percentage of Snapchat users in the US that use it once a day:

14% (source)

Last updated 4/16/18


Percentage of Snapchat users in the US that use it more than once a day:

49% (source)

Last updated 4/16/18


Number of Snapchat users in India:

4 million users (source)

Last updated 5/30/17


Percentage of Snapchat Ads that are watch with Audio on:

60% (source)

Last updated 2/2/17


Percentage of marketers that use Snapchat:

7% (source)

Last updated 6/14/17


Amount that NBC Universal has invested in Snapchat:

$500 million (source)

Last updated 3/3/17


Amount that Snapchat will spend on AWS from January 2017-December 2021:

$1 billion (source)


Percentage of Snapchat that Evan Spiegel controls:

44.3% (source)

Last updated 2/2/17


Number of Snapchat snaps viewed per day:

4 billion snaps per day (source)

Last updated 11/1/16


Percentage of Snapchat users by age range:

  • 18-24 years old: 28.5%
  • 25-34 years old: 24.9%
  • 35-44 years old: 16.6%
  • 45-54 years old: 13.5%
  • 55-64 years old: 12.4%
  • 65+ years old: 4.1%

(source)

Last updated December 2016


Number of Snapchat employees in the UK:

29 employees (source)

Last updated 12/15/17


Number of times the Snapchat dancing hot dog filter has been viewed:

1.5 billion times (source)

Last updated 10/18/17


Tencent's stake in Snap:

12% (source)

Last updated 11/8/17


Number of lens filters submitted since launch of Lens Studio:

1 million filters (source)

Last updated 6/11/20


Number of Snap users that made themselves a Bitmoji:

147 million users (source)

Last updated 1/30/20


Number of people that have watched a Bitmoji Story:

130 million people (source)

Last updated 1/30/20


Number of people that have viewed Snapchat's Dead of the Night show:

15 million viewers (source)

Last updated 6/11/20


Number of people that have viewed Snapchat's Nikita Unfiltered show:

22 million viewers (source)

Last updated 6/11/20


Number of people that have viewed Snapchat's Will From Home show:

35 million viewers (source)

Last updated 6/11/20


Number of people that have played Snapchat games:

100 million people (source)

Last updated 6/11/20


Average amount of time spent playing Sanp's Bitmoji Party game:

20 minutes per day (source)

Last updated 6/11/20


Number of people that play Mojiworks' Ready, Chef, Go! game:

25 million unique players (source)

Last updated 6/11/20


Number of developers that have integrated with Snap Kit:

800 developers (source)

Last updated 6/12/20


Number of Snapchat users that access Snap Kit integrations monthly:

150 million users (source)

Last updated 6/12/20

Number of people that have watched the NBC news show "Stay Tuned" on Snapchat:

29 million people (source)

Last updated 8/18/17


Percentage of viewers of Shapchat's "Stay Tuned" news show that are under 25 years old:

60% (source)

Last updated 8/18/17


Percentage of viewers of Shapchat's "Stay Tuned" news show that tune in at least 3 times a week:

40% (source)

Last updated 8/18/17


Number of people that watched NFL content on Snapchat in 2015-16:

30 million


Number of people that watched NFL content on Snapchat in 2016-17:

42 million


Snapchat revenue from the UK in 2016:

£26 million

Last updated 12/15/17


Amount that Snapchat is projected to earn in ad revenue from the UK in 2017:

£105 million ($135 million)


Average number of photos shared on Snapchat every second:

9,000 snaps per second

Last updated 1/26/16


Number of Snapchat daily video views:

10 billion views

Last updated 4/28/16


Number of heads of state or governments that use Snapchat:

16

Last updated 4/14/16


Percentage of all US social media users that use Snapchat:

18%

Last updated 1/9/15


Percentage of users that post Snapchat Stories at least once a week:

45%

Last updated 9/15/16


Percentage of Snapchat's 2016 revenue that comes from advertising:

96%


Percentage of Snapchat's 2015 revenue that comes from advertising:

98%


Percentage of Snapchat videos that are seen with the sound on:

66%

Last updated 7/14/16


Number of people who visit Snapchat Discover monthly:

100 million monthly visitors

Last updated 11/1/16


Average number of daily stories on Snapchat Discover:

110 stories per day

Last updated 8/12/15


Percentage of Male College Students that share selfies on Snapchat:

50%

Last updated 2/24/14


Percentage of Female College Students that share selfies on Snapchat:

77%

Last updated 2/24/14


Percentage of college students that use Snapchat daily:

77%

Last updated 2/25/14


Percentage of Snapchat users that are under 34 years old:

71%

Last updated March 2015


Percentage of Snapchat's Adult users that are between 18-24:

47%

Last updated 4/21/16


Snapchat's reach of the total U.S. digital population:

11%

Last updated 4/2/15


Percentage of Snapchat users that are under 25 years old:

71%

Last updated 7/28/14


Percentage of Snapchat users that are women:

roughly 70%

Last updated 11/20/13


Amount Snapchat has agreed to spend with Google Cloud:

$2 billion

Last updated 2/2/17


Percentage of Snapchat users that purchase products online:

76%

Last updated August 2015


Percentage of millennials that use Snapchat globally (outside of China):

8%

Last updated 2/11/15


Percentage of the (high school) class of 2015 that use Snapchat daily:

60%


Percentage of Snapchat users that are millennials:

73%

Last updated 9/24/15


Percentage of Snapchat users that use it daily:

54%

Last updated 1/26/16


Percentage of Snapchat users that use it 2 to 5 times per week:

32%

Last updated 1/26/16


Snapchat's share of overall selfies shared on social media:

5%

Last updated 3/16/14


Top country for Snapchat usage (based on percentage of usage by online adults in each market):

Ireland

Last updated Q1 2015


Percentage of college students that use Snapchat to send sexts:

2%

Last updated 2/25/14


Percentage of college students that would likely purchase a product from a brand that sent them a Snapchat coupon:

58%

Last updated 2/25/14


Percentage of 18-34 year olds in the US that Snapchat reaches:

41%

Last updated 3/25/16


Percentage of 18-34 year olds in the U.S. that have a Snapchat account:

32.9%

Last updated 8/8/14


Percentage of the Class of 2014 (high school) that use Snapchat daily:

46%

Last updated 6/18/14


Snapchat's mobile app user growth from Dec '13-May '14:

67%


Snapchat's most popular feature:

Stories

Last updated 6/20/14


Number of Snapchat Stories viewed per day:

1 billion

Last updated 6/20/14


Reported amount that top Snapchat stars earn:

$100,000 per week

Last updated 7/28/14


Percentage of Snapchat snaps that are shared with multiple recipients:

12%

Last updated 11/19/13


Percentage of UK smartphone users that use SnapChat:

25%

Last updated 11/24/13


Percentage of US Charities and Non-Profits that use SnapChat:

9%

Last updated 6/24/14


Percentage of social messaging users in Ireland that use Snapchat:

22%

Last updated 9/1/14


Percentage of people in Ireland that have a Snapchat account that use it daily:

63%

Last updated 7/22/15


Percentage of US college student social network users that post to Snapchat daily:

70%

Last updated 8/27/14


Percentage of US college student social network users that feel Snapchat has the most amount of privacy:

35%

Last updated 8/27/14


Amount Snapchat is reportedly charging initially for advertising:

$750,000/day

Last updated 1/15/15


Percentage of global adult internet users that use Snapchat monthly:

4%

Last updated 11/20/14


Percentage of smartphone users in Norway that use SnapChat:

50%

Last updated 11/24/13


Percentage of internet users in Norway that use Snapchat:

44.3%

Last updated 10/30/15


Percentage of Snapchat users that also use Facebook Messenger:

72%

Last updated Q1 2015


Percentage of Snapchat users that also use WhatsApp:

54%

Last updated Q1 2015


Average number of people Snapchat's Live Stories draw daily:

20 million

Last updated 6/17/15


Percentage of UK teens (11-16 year olds) that use Snapchat weekly:

46%

Last updated 3/18/15


Snapchat's estimated growth in 2014:

57%


Reported value of Snapchat:

$25 billion

Last updated 11/23/16


Average amount of time that 18-29 year old users spend with Snapchat daily:

20 minutes per day

Last updated 4/8/15


Average amount of time that 30-44 year old users spend with Snapchat daily:

9 minutes per day

Last updated 4/8/15


Average amount of time that 45-60 year old users spend with Snapchat daily:

13.6 minutes per day

Last updated 4/8/15


Average amount of time that 60+ year old users spend with Snapchat daily:

6 minutes per day

Last updated 4/8/15


Percentage of 11-18 year old social media users in France that use Snapchat the most:

27%

Last updated 3/9/16


Percentage of APAC adult internet users that use Snapchat monthly:

3%

Last updated 11/20/14


Minimum age required to use Snapchat:

13


Reported amount Snapchat paid for Looksery:

$150 million


Amount Facebook reportedly offered to buy Snapchat for:

$3 billion

Last updated 11/19/13


Amount that Snapchat reportedly bought Bitstrips for:

$100 million


Reported amount of revenue that Snapchat is expected to generate in 2016:

$300-350 million

Last updated 3/7/16


Snapchat daily active users in Australia:

4 million DAU

Last updated 11/24/16


Number of Snapchat daily active users in the UK:

10 million

Last updated 12/6/16


Percentage of UK Snapchat users that are male:

45%

Last updated 11/9/16


Percentage of UK Snapchat users that are female:

55%

Last updated 11/9/16


Largest age group among UK Snapchat users:

25-34 year olds

Last updated 11/9/16


Number of times Snaps created with filters are viewed daily:

more than 1 billion times

Last updated 12/9/16


Percentage of people that would feel uncomfortable around a stranger wearing Snapchat Spectacles:

47%

Last updated 10/17/16


Amount Snapchat made off Spectacles in Q2 2017:

$5.4 million


Amount Snapchat made off Spectacles in Q1 2017:

$8.3 million


Amount Snapchat made off Spectacles in Q4 2016:

$4.5 million


Average time Snapchat users spend viewing the top Discover channels:

4-6 minutes

Last updated 10/19/16


Percentage of Millennials that think Snapchat is "cooler" than Instagram:

64%

Last updated 10/30/16


Percentage of Millennials that think Snapchat has better features than Instagram:

67.3%

Last updated 10/30/16


Percentage of Millennials that would keep Snapchat if they were only allowed to keep one app on their phone:

17%

Last updated 9/27/16