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What is Shopkick?
Shopkick is a shopping rewards app that lets users earn points (called “kicks”) for shopping-related activities such as walking into partner stores, scanning eligible products, and completing other in-app actions. Kicks can be redeemed for rewards such as gift cards.
Shopkick is a U.S.-based company founded in 2009, with corporate contact information listing a Redwood City, California address.
Shopkick Fast Facts
- Founded: 2009
- Milestone user count: 15 million users (reported in a 2015 announcement)
- Retail footprint: Over 250,000 retail locations offer kicks for walking in or scanning (Shopkick partner pages)
- Sessions per month per user: 37x (Shopkick retail page)
- Shopkick audience behavior (retail page): 57% more in-store trips; 23% higher retail spend vs national average (Shopkick retail page)
Shopkick Statistics and Facts
| How many people use Shopkick? | 15 million users (reported September 2015) |
| Retail locations offering kicks | Over 250,000 locations (current claim on Shopkick partner pages) |
| Sessions per month, per user | 37x (Shopkick retail page) |
| Higher retail spend vs national average | 23% (Shopkick retail page) |
| More in-store trips | 57% (Shopkick retail page) |
How Users Earn “Kicks”
- Walk-ins: Earn kicks for visiting participating retail locations.
- Product engagement: Earn kicks for actions like barcode scans in-store (where offered).
- In-app engagement: Shopkick promotes a variety of engagement-based earning options inside the app.
Important Note on User Counts
Shopkick does not consistently publish an always-current “active users” number on its website. The most frequently cited figure in older coverage is the 15 million users milestone reported in 2015. For accuracy, this post keeps that figure explicitly labeled with its original date and prioritizes current metrics published on Shopkick’s own partner pages.
Sources / References
- Shopkick: For Retailers (sessions per month per user; audience metrics)
- Shopkick: Brand and retail partners (over 250,000 retail locations)
- Shopkick: Copyright & DMCA Policy (Redwood City address)
- 2015 coverage citing “15 million users” milestone (reprints/coverage of Business Wire announcement)
- RetailDive (2015): reference to 15 million user milestone
