ShopBack is a cashback and rewards platform that partners with online and in-store merchants to return a portion of purchases to users. The model is simple: when a purchase is tracked through ShopBack, the platform earns a commission from the merchant and shares part of it as cashback to members.
How much cashback has ShopBack paid?
In January 2026, Business Times reported ShopBack crossed S$1 billion in cashback paid to users. ShopBack corporate communications also highlight scale indicators such as annual sales powered for partners and daily transaction volume.
Key Metrics Table (Quick Facts)
| Metric | Figure | Year / label | Source |
|---|---|---|---|
| Cashback paid to users | S$1 billion | Reported Jan 2026 | The Business Times |
| Annual sales powered for partners | US$5.5B+ | Corporate press claim (Apr 2025) | ShopBack corporate press |
| Partner count | 20,000+ partners | Corporate press claim (Apr 2025) | ShopBack corporate press |
| Transaction throughput | ~500k transactions daily | Corporate press claim (Apr 2025) | ShopBack corporate press |
| User base | 35 million users | LinkedIn snapshot (2022) | |
| Merchant partners | 10,000 merchant partners | LinkedIn snapshot (2022) |
How ShopBack Works
- Users: shop through ShopBack to earn cashback on eligible purchases
- Merchants: pay commissions for tracked sales and customer acquisition
- ShopBack: shares a portion of commissions back to users as rewards
FAQ
How much cashback has ShopBack paid to users?
Business Times reported ShopBack crossed S$1 billion in cashback paid (Jan 2026). Source
How many partners does ShopBack have?
ShopBack corporate press cited 20,000+ online and in-store partners (Apr 2025). Source
How many users does ShopBack have?
A dated LinkedIn snapshot listed 35 million users (2022). Source
Sources
- Cashback paid to date: The Business Times
- Partner scale and transactions: ShopBack corporate press