Rakuten Statistics, User Counts and Facts (2021)

Here are a few of the most interesting Rakuten statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Rakuten Facts

What is Rakuten?

Rakuten Group, Inc. (TSE’s first section: 4755) is the largest ecommerce company in Japan, and third largest ecommerce marketplace company worldwide. Rakuten provides a variety of consumer and business-focused services including e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports. The company is expanding globally and currently has operations throughout Asia, Western Europe, and the Americas. (source)

Rakuten User Count

Rakuten number of users:

about 90 million registered users

Last updated 6/22/17

Rakuten Revenue Totals

Rakuten net income (annual):

Rakuten revenue (annual):

Rakuten global gross transaction value for 2017:

12.9 trillion yen

Additional Rakuten Statistics

Number of Rakuten employees:

more than 17,214 employees

Last updated 1/1/19

Number of countries and regions Rakuten operates in:


Last updated 10/22/18

Number of Rakuten merchants:

40,000 sellers

Last updated 10/22/14

Number of people Rakuten products and subsidiaries reach:

1.2 billion

Last updated 10/22/18

Please note that some of these numbers are easier to find than others. A few of these Rakuten stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include DisneyNews.us and VideoGamesStats.com.