Rakuten Statistics and User Count (2023)
Last Updated on: January 8th, 2023
Here are a few of the most interesting Rakuten statistics and facts I was able to dig up including Rakuten user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
Rakuten Group, Inc. (TSE’s first section: 4755) is the largest ecommerce company in Japan, and third largest ecommerce marketplace company worldwide. Rakuten provides a variety of consumer and business-focused services including e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports. The company is expanding globally and currently has operations throughout Asia, Western Europe, and the Americas. (source)
Rakuten Statistics
Rakuten User Count
Rakuten number of users:
about 90 million registered users
Last updated 6/22/17
Rakuten Revenue Totals
Rakuten net income (annual):
- 2021: 135 billion yen net loss
- 2020: 115 billion yen net loss
- 2019: 33 billion yen net loss
- 2018: 141 billion yen
- 2017: 110 billion yen
- 2016: 38 billion yen
- 2015: 45 billion yen
- 2014: 71 billion yen
- 2013: 43 billion yen
- 2012: 21 billion yen
- 2011: 2 billion yen net loss
- 2010: 34 billion yen
- 2009: 53 billion yen
Rakuten revenue (annual):
- 2021: 1.681 trillion yen
- 2020: 1.455 trillion yen
- 2019: 1.263 trillion yen
- 2018: 1.101 trillion yen
- 2017: 944.7 billion yen
- 2016: 781.9 billion yen
- 2015: 713.5 billion yen
- 2014: 598.5 billion yen
- 2013: 518.5 billion yen
- 2012: 400.4 billion yen
- 2011: 379.9 billion yen
- 2010: 346.1 billion yen
- 2009: 298.2 billion yen
Additional Rakuten Stats
Number of Rakuten employees:
more than 17,214 employees
Last updated 1/1/19
Number of countries and regions Rakuten operates in:
Last updated 10/22/18
Number of Rakuten merchants:
Last updated 10/22/14
Number of people Rakuten products and subsidiaries reach:
Last updated 10/22/18
Rakuten Facts
- Website: Official Website
- Year Founded: 1997
- Headquarters: Tokyo, Japan
- Founder(s): Hiroshi Mikitani
- Current Chief Executive: Hiroshi Mikitani
- Subsidiaries / Brands: Aquafadas, Daily Grommet, eBates, Kobo, Wuaki, Viber, Viki
- App Download (iOS)
- App Download (Android)
Please note that some of these numbers are easier to find than others. A few of these Rakuten statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.