Rakuten Statistics and User Count (2023)

Last Updated on: May 16th, 2023

Rakuten Statistics user count revenue totals and Facts 2022

Rakuten is a Japanese e-commerce and internet services company that operates a diverse range of businesses. It was founded in 1997 by Hiroshi Mikitani and is headquartered in Tokyo, Japan. Rakuten’s mission is to empower individuals and businesses by providing innovative and convenient services through the internet.

Rakuten operates an online marketplace, similar to Amazon or eBay, where third-party sellers can list and sell their products. The platform offers a wide range of goods, including electronics, fashion, home goods, cosmetics, and more. Rakuten also operates its own logistics infrastructure to facilitate order fulfillment and delivery.

Beyond its e-commerce operations, Rakuten provides various other services and operates businesses in different sectors. Some of its notable services and subsidiaries include:

  1. Rakuten Ichiba: The company’s flagship online marketplace in Japan.
  2. Rakuten Viber: A popular messaging and calling app available worldwide.
  3. Rakuten Mobile: A mobile network operator in Japan, providing wireless communication services.
  4. Rakuten TV: An online streaming platform offering movies and TV shows.
  5. Rakuten Kobo: An e-book and e-reader platform.
  6. Rakuten Cash Back: A loyalty program that provides cashback rewards for online purchases.

Rakuten has also expanded internationally and has acquired or partnered with various companies globally. Notably, it acquired Buy.com in the United States and rebranded it as Rakuten.com, establishing its presence in the American market.

Rakuten has gained recognition for its customer-centric approach, often referred to as the “Rakuten Ichiba spirit,” which emphasizes building long-term relationships with customers and supporting sellers. The company focuses on providing unique services, enhancing user experiences, and fostering innovation across its various businesses.

Rakuten Statistics

Here are a few of the most interesting Rakuten statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Rakuten User Count

Rakuten number of users:

about 90 million registered users

Last updated 6/22/17

Rakuten Revenue Totals

Rakuten net income (annual):

Rakuten revenue (annual):


Additional Rakuten Statistics

Number of Rakuten employees:

more than 17,214 employees

Last updated 1/1/19

Number of countries and regions Rakuten operates in:


Last updated 10/22/18

Number of Rakuten merchants:

40,000 sellers

Last updated 10/22/14

Number of people Rakuten products and subsidiaries reach:

1.2 billion

Last updated 10/22/18

Rakuten Facts

Please note that some of these numbers are easier to find than others. A few of these Rakuten statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

Related Categories:

Business Statistics, eCommerce Statistics

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include DisneyNews.us and VideoGamesStats.com.