Moj is an Indian short-video platform built by ShareChat (Mohalla Tech). The app rose quickly after TikTok was banned in India, positioning itself as a local-language, creator-first alternative for short videos across entertainment categories like dance, comedy, trends, vlogs, and music-led content.
This 2026 update focuses on the most verifiable public metrics available—reach, creator activity, and engagement signals—while clearly labeling which numbers apply to Moj specifically versus ShareChat + Moj combined.
Answer Box (2026): How big is Moj?
- Ecosystem reach (ShareChat + Moj): 325M+ monthly active users (as marketed to advertisers).
- Engagement (ShareChat + Moj): 280B+ video views/month and 34+ minutes spent daily (as marketed to advertisers).
- Creator output (Moj): 12M monthly active creators created 750M videos in 2022 (company statement reported by Mint).
Key Moj Metrics (Latest Available)
| Metric | Value | Year / Notes |
|---|---|---|
| Monthly active users (ShareChat + Moj) | 325M+ | Advertiser-facing stat (ecosystem) |
| Content shared per month (ShareChat + Moj) | 165M+ | Advertiser-facing stat (ecosystem) |
| Video views per month (ShareChat + Moj) | 280B+ | Advertiser-facing stat (ecosystem) |
| Time spent daily (ShareChat + Moj) | 34+ minutes | Advertiser-facing stat (ecosystem) |
| Creators (ShareChat + Moj) | 80M | Careers page (ecosystem) |
| Shares per month (ShareChat + Moj) | 2.5B+ | Careers page (ecosystem) |
| Monthly active creators (Moj) | 12M | 2022 (company statement reported by Mint) |
| Videos created (Moj) | 750M | 2022 (company statement reported by Mint) |
| Historical Moj scale (company statement) | 160M+ MAUs; 50M+ creator communities | 2022 (ShareChat announcement) |
| Languages supported (Moj ecosystem) | 15+ Indian languages | 2022 announcement + product positioning |
| App listing freshness (Android) | Updated Feb 27, 2026 | Google Play listing |
What Moj Is Used For
Moj is built for quick, scrollable entertainment and creator growth. Users typically come to Moj to:
- Watch short videos in regional languages
- Create and edit clips with effects, music, and templates
- Follow creators across entertainment niches (dance, comedy, trends, POVs, etc.)
- Go live and engage with audiences in real time
Moj Users: Why “MAU” Can Look Different by Source
Moj is privately operated, so you won’t always find a single audited “monthly active user” number updated on a fixed schedule. In practice, Moj’s scale is often communicated in three different ways:
- Ecosystem stats used in advertising and employer branding (for example, ShareChat + Moj combined figures).
- Company statements in specific announcements (for example, 2022 figures cited during the Moj + MX TakaTak merger announcement).
- Third-party app analytics that estimate MAU/DAU through panels and modeled data.
For example, an Inc42 report cited Data.ai estimates showing Moj’s MAU falling from over 72M (Jan 2023) to 54M (Dec 2023), while noting ShareChat’s stated MAU claims differed. Treat these as estimates rather than definitive totals.
Creator Activity: A Strong, Year-Labeled Benchmark
One of the clearest Moj-specific benchmarks comes from a company statement reported by Mint: in 2022, Moj saw 12 million monthly active creators who created 750 million videos. The same report also cited creator monetization via in-app currency (“Mints”) and other creator-economy activity in that year.
Business Context: How ShareChat Has Framed Growth in 2025
In late 2025 reporting, Mohalla Tech (ShareChat + Moj’s parent) emphasized a shift toward operational discipline and new monetization formats, including micro-dramas. Economic Times reported Mohalla Tech reduced its adjusted EBITDA losses in FY25 and said it planned heavy investment in micro-dramas, while also stating the company “claims a monetisable user base of over 200 million across ShareChat, Moj, and QuickTV.”
FAQ
How many users does Moj have?
“Users” can be reported in different ways. ShareChat Ads markets the combined ShareChat + Moj ecosystem at 325M+ monthly active users. Moj-only MAU is not consistently published as a single regularly updated number, and third-party estimates can differ by methodology.
How many creators are on Moj?
A Mint report cited a company statement that Moj had 12M monthly active creators in 2022. Separately, ShareChat’s careers page references 80M creators across its broader ecosystem (ShareChat + Moj).
How many videos were created on Moj?
Mint reported that Moj creators produced 750M videos in 2022 (company statement).
Why do Moj MAU numbers vary across sources?
Because some figures are ecosystem-wide marketing stats, some are company statements tied to a specific date, and others are third-party modeled estimates. When comparing, make sure you’re comparing the same scope (Moj-only vs. ShareChat + Moj) and the same year.
When was Moj last updated?
Moj’s Google Play listing shows an update on February 27, 2026 (this indicates app release freshness, not user growth).
Sources
- ShareChat Ads (ShareChat + Moj ecosystem stats: MAU, views, content shared, time spent)
- ShareChat Careers (ecosystem stats: MAU, creators, shares/month)
- Mint (Dec 20, 2022): 12M monthly active creators and 750M videos in 2022
- ShareChat News (Feb 10, 2022): Moj MAU and creator-community claims; merger context
- Inc42 (Jan 25, 2024): third-party Data.ai MAU/DAU estimates and commentary
- Google Play listing (update date and product overview)
- The Economic Times (Oct 17, 2025): FY25 business context and “monetisable user base” claim