With this list, I decided to venture beyond my digital marketing stat “comfort zone” and curate a list of stats and facts pertaining to a product that I have been interested in for well over thirty years: LEGO®.
LEGO (yes, it is always all caps and singular) has a very interesting history. LEGO actually began as a wooden toy produced by danish toymaker Ole Krik Christiansen in 1932. They remained wooden until 1947 and didn’t become an interlocking system until 1949. There has been ups and downs for LEGO over the years, but the company, and the toy, have endured and stand today as one of the largest toys, and brands, in the world.
So with such a rich history and vast reach, I knew there was sure to be plenty of interesting facts about LEGO that I could share with all of you. There was indeed.
Here are a few LEGO facts you may, or may not know about the world’s most beloved maker of building blocks….
As with all my other stat posts, this list will grow and be updated periodically. Be sure to subscribe to my updates if you want to know right away when this post is updated.
Please note that some of these LEGO facts and stats are easier to find than others, so some of these are based on news reports and not official company tallies. All stats are linked to their source unless it was sent to me directly from the company. No stat listed on DMR should be considered in making any type of investment decision. In other words: This is the best I can find, but I don’t guarantee anything.
LEGO Facts, Record and Stats
Year that the LEGO Group was founded:
Year of LEGO creation:
Place of LEGO creation:
Estimated number of LEGO pieces for every human on earth:
Year that LEGO DUPLO was introduced:
Number of LEGO pieces produced from 1958-2013:
Number of LEGO minifigures produced all-time:
Number of countries LEGO is sold in:
Number of different colors LEGO pieces come in:
Tallest LEGO structure in history:
Record for the most LEGO Star Wars sets:
Largest LEGO model ever built:
Amount of time spent annually playing with LEGO:
LEGO is now the #2 toymaker in the world behind Mattel
“LEGO” is derived from the Danish term “Leg Godt” which means “Play Well” in English
A life-sized Ford Mustang 1964½ V8 Coupe LEGO replica contains 194,900 bricks and took 1,200 hours to complete.
The world’s largest LEGO store is 914 sqm.
Average YOY growth in sales for LEGO:
Last updated 9/7/16
LEGO is Number 2 on the list of most regarded companies in the world.
Number of LEGO employees in Denmark:
Last updated 2/3/17
Number of employees for The LEGO Group:
Last updated 3/4/17
Location of LEGO office around the world:
Billund, Denmark (Headquarters)
Enfield, Connecticut, USA
Last updated 3/4/17
2015 revenue for The LEGO Group:
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