LEGO Statistics, History and Facts (2021)



Here are a few of the most interesting LEGO statistics and facts I was able to dig up in my internet travels. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

With this list, I decided to venture beyond my digital marketing stat “comfort zone” and curate a list of stats and facts pertaining to a product that I have been interested in for well over thirty years: LEGO®.

LEGO (yes, it is always all caps and singular) has a very interesting history. LEGO actually began as a wooden toy produced by Danish toymaker Ole Krik Christiansen in 1932. They remained wooden until 1947 and didn’t become an interlocking system until 1949. There has been ups and downs for LEGO over the years, but the company, and the toy, have endured and stand today as one of the largest toys, and brands, in the world.

So with such a rich history and vast reach, I knew there was sure to be plenty of interesting facts about LEGO that I could share with all of you. There was indeed…

  • Website: lego.com
  • Year Founded: 1932
  • Founder: Ole Kirk Christiansen
  • Place of creation: Billund, Denmark
  • Year the first LEGO plastic blocks were introduced: 1949
  • Year that DUPLO was introduced: 1969
  • CEO: Niels B Christiansen
  • Location of LEGO offices around the world:
    • Billund, Denmark (Headquarters)
    • Enfield, Connecticut, USA
    • London, UK
    • Shanghai, China
    • Singapore

“LEGO” is derived from the Danish term “Leg Godt” which means “Play Well” in English


LEGO Statistics and Records

How many LEGO bricks are there in the world?

650 billion bricks

Last updated 2013


Number of bricks sold each year:

70 billion

(Last updated 2020


Estimated number of pieces for every human on earth:

62 pieces


Number of minifigures produced all-time:

4 billion

(Tweet this stat)


Number of different minifigures made to date:

12,000 different minifigures

Last updated 6/14/20


Number of countries sold in:

130

(Tweet this stat)


Number of different colors pieces come in:

60

Last updated 2020


Number of different shapes pieces come in:

3,400

(Last updated 2020


Number of employees:

18,800 employees

Last updated 2020

Tallest structure in history:

112 feet, 11.75 inches

(Tweet this record)


Record for the most Star Wars sets:

300 unopened sets

(Tweet this record)


Largest model ever built:

5.3 million brick X-Wing

(Tweet this record)


Amount of time spent annually playing with LEGO:

5 billion hours

(Tweet this stat)


LEGO is now the #2 toymaker in the world behind Mattel

(Tweet this stat)


A life-sized Ford Mustang 1964½ V8 Coupe replica contains 194,900 bricks and took 1,200 hours to complete.


The world’s largest LEGO store is 914 sqm.


Average YOY growth in sales:

15%

Last updated 9/7/16


LEGO is Number 2 on the list of most regarded companies in the world.


Number of employees in Denmark:

4,000 LEGO employees

Last updated 2/3/17


LEGO revenue 2018:

$5.5 billion


LEGO revenue 2015:

35.8 billion DKK


Amount reportedly paid for Merlin Entertainment:

$6 billion


Total number of LEGO Stores:

570 stores

Last updated 2020


 

Please note that some of these numbers are easier to find than others. These LEGO stats are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.