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The Apple App Store is Apple’s digital marketplace for discovering and downloading apps on iPhone, iPad, and other Apple platforms. Since launching in 2008, it has grown into a massive global distribution channel for developers—and a central part of the iOS ecosystem for payments, subscriptions, games, and app-based commerce.
Because the App Store spans software downloads, in-app purchases, subscriptions, advertising, and even physical-goods commerce powered by apps, “App Store revenue” can mean different things in different reports. This page focuses on verified, high-signal metrics Apple publishes (plus clearly labeled third-party estimates where Apple doesn’t publish an official figure).
Quick Answer (2026)
Apple reported 850+ million average weekly App Store users in 2025 across 175 countries and regions. Apple also says developers selling digital goods and services have earned $550+ billion on the App Store since 2008. In 2024, Apple reported the global App Store ecosystem facilitated ~$1.3 trillion in developer billings and sales (most of which generated no commission paid to Apple).
Key Apple App Store Metrics (Latest Verified)
| Metric | Latest figure | Year / as-of | Source |
|---|---|---|---|
| Average weekly App Store users | 850M+ | 2025 | Apple Newsroom |
| Developer earnings on App Store (digital goods & services) | $550B+ | Since 2008 (cumulative) | Apple Newsroom |
| Global App Store ecosystem billings & sales facilitated | ~$1.3T | 2024 | Apple Newsroom |
| Commission-free share of ecosystem billings & sales | 90%+ paid zero commission | 2024 (study statement) | Apple Newsroom |
| App Review throughput | ~132,500 apps reviewed per week | 2023 reporting | Apple Newsroom |
| App submissions reviewed | ~6.9M submissions reviewed | 2023 | Apple Newsroom |
| Fraud prevented | $9B+ prevented (incl. $2B+ in 2024) | Last 5 years / 2024 | Apple Newsroom |
| Apps available (estimate) | ~1.64M apps | April 2025 (estimate) | The Verge (citing Appfigures) |
How Big Is the App Store Today?
Apple’s own reporting tends to focus on usage, safety, and economic impact, while app-count totals are often tracked by third parties. Apple reported 850+ million average weekly users in 2025 and said the ecosystem facilitated ~$1.3 trillion in billings and sales in 2024. Independent tracking cited by The Verge (referencing Appfigures) estimated Apple’s App Store had about 1.64 million apps as of April 2025.
App Store Ecosystem “Billings & Sales” vs. App Store “Revenue”
Apple and independent studies often report the broader App Store ecosystem billings and sales (the commerce developers facilitate through iOS apps). This includes:
- Digital goods and services (subscriptions, in-app purchases, games)
- Physical goods and services (retail, grocery, delivery, travel booked via apps)
- In-app advertising sold by developers
Apple reported the ecosystem facilitated ~$1.3T in 2024 worldwide, and stated that for more than 90% of that commerce, developers paid zero commission to Apple.
App Review and Safety (What Apple Reports)
Apple says App Review includes 500+ experts and reported reviewing an average of ~132,500 apps per week. In 2023, Apple said it reviewed ~6.9 million app submissions and helped more than 192,000 developers publish their first app.
On fraud prevention, Apple reported preventing $9B+ in fraudulent transactions over the last five years, including $2B+ in 2024 alone.
Historical Stats
- Weekly App Store visitors (historical): Apple reported 500M weekly visitors in a 2020 ecosystem announcement. (Apple Newsroom, 2020)
- Total downloads (historical): TechCrunch reported 170B+ downloads as of 2018. (TechCrunch, 2018)
- Game download milestone (historical): Apple referenced 1B people downloading a game (reported in 2019 coverage). (CNET, 2019)
FAQ
How many people use the App Store each week?
Apple reported 850+ million average weekly App Store users in 2025.
How much have App Store developers earned?
Apple said developers selling digital goods and services have earned $550+ billion on the App Store since 2008.
How much commerce does the App Store ecosystem support?
Apple reported the global App Store ecosystem facilitated ~$1.3 trillion in developer billings and sales in 2024, and said that for more than 90% of that commerce, developers paid no commission to Apple.
How many apps are in the App Store?
Apple doesn’t consistently publish a single official “app count” number. Third-party tracking cited by The Verge (referencing Appfigures) estimated about 1.64 million apps as of April 2025.
How many apps does Apple review?
Apple reported reviewing ~132,500 apps per week on average, and said it reviewed ~6.9 million app submissions in 2023.
How does Apple measure App Store fraud prevention?
Apple publishes an annual fraud analysis and reported preventing $9B+ in fraudulent transactions over the last five years, including $2B+ in 2024.
Sources
- Apple Newsroom (Jan 2026): 2025 App Store weekly users and developer earnings
- Apple Newsroom (Jun 2025): $1.3T ecosystem billings & sales (2024)
- Apple/Analysis Group report (PDF): 2024 ecosystem breakdown
- Apple Newsroom (May 2025): fraud prevented
- Apple Newsroom (May 2024): app review volume and 2023 submissions
- The Verge (Apr 2025): App Store app-count estimate (citing Appfigures)
- Apple Newsroom (Jun 2020): historical weekly visitors
- TechCrunch (May 2018): historical downloads milestone
