Apple App Store Statistics and User Count for 2024

Last Updated on: January 13th, 2024

Here are a few of the most interesting Apple App Store statistics and facts I was able to dig up including restaurant count, revenue totals and employee counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Critical sections of this article:

Apple App Store Facts

Here is pretty much everything you ever wanted to know about Apple App Store.

  • Website: Official Website
  • Year Founded: 2009
  • Headquarters: Cupertino, CA
  • Founder(s): Steve Jobs
  • Parent Company: Apple

Apple App Store Statistics revenue totals and Facts 2023The Apple App Store is a digital distribution platform and marketplace created and managed by Apple. It was launched on July 10, 2008, alongside the release of the iPhone 3G, and has since become one of the largest and most influential app stores in the world.

The App Store is accessible on Apple’s iOS devices, including iPhones, iPads, and iPod Touch, as well as macOS devices like MacBooks and iMacs. It serves as the primary hub for users to discover, download, and install a vast array of mobile applications, ranging from games and productivity tools to social networking and entertainment apps.

Developers submit their applications to the App Store for review and, upon approval, make them available to users for free or at a specified price. Apple’s App Store has strict guidelines for app quality, security, and content, which are enforced to maintain a safe and user-friendly environment.

The App Store has revolutionized the way software is distributed and monetized, with developers benefiting from its vast user base and integrated payment system. It has played a significant role in the success of the iOS ecosystem and has contributed to the popularity of Apple’s mobile devices.

Apple App Store Statistics

Apple App Store User Count

Number of people that have downloaded a game from the App Store:

1 billion (2019)

Average number of people that visit the App Store weekly:

500 million (2020)

Number of App Store downloads total:

170 billion (2018)

Apple App Store Revenue Totals

App Store revenue (all time):

$40 billion

Last updated 7/10/18

Amount that Apple app developers have earned (all time):

$100 billion

Last updated 7/10/18

Amount that the App Store ecosystem supported in billings and sales in 2019:$519 billion

Projected annual App Store user spending (source):

  • 2019: $56 billion
  • 2020: $67 billion
  • 2021: $78 billion
  • 2022: $88 billion
  • 2023: $96 billion

Additional Statistics

Number of apps in the Apple App Store:

2 million appsLast updated 6/15/20

Amount that Apple App Store users spent in apps and mobile games in 2019:

$54.2 billion

Amount that Apple App Store users spent in apps and mobile games in 2018:

$47 billion

Number of mobile game downloads from the App Store in 2019:

9.2 billion

Number of mobile game downloads from the App Store in 2018:

8.9 billion

Number of iOS apps that earn over $1 million annually:


Last updated 5/31/18

Number of iOS apps that earn over $10 million annually:


Last updated 5/31/18

Number of apps in the Apple Watch App Store:

19,000 apps

Last updated 7/23/16

Number of native iPad apps:

1 million apps

Last updated 3/21/16

Number of games in the App Store:


Last updated 9/7/16

Number of iOS app downloads in 2015:

100 million

Amount of revenue the Apple App Store generated for developers in 2016:

$20 billion

Average amount US iPhone users spent per device on in-app purchases in 2016:

$40 per device

Amount paid to app developers so far:

$70 billion

Last updated 6/5/17

Most popular iPhone/iPad app of all time:


Last updated 9/9/15

Second most popular iPhone/iPad app of all time:

Facebook Messenger

Last updated 9/9/15

Country that generates the most iOS App Store revenue:


Last updated 4/15/16

Percentage of apps in China that come from Apple’s app store:


Last updated 4/9/19

Country that generates the second most iOS App Store revenue:


Last updated 4/15/16

Country that downloads the most iOS apps:


Last updated 4/28/15

Country that downloads the 2nd most iOS apps:


Last updated 4/28/15

Amount spent in the App Store between Christmas Eve and New Year’s Day 2018-19:

$1.22 billion

Amount spent in the App Store on New Years Day 2019:

$322 billion

Number of podcasts in Apple Podcasts:

1 million shows

Last updated 4/21/20

Percentage of iPhone apps that sell less than 10,000 copies:


Last updated 5/14/20

Please note that some of these numbers are easier to find than others. A few of these statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

Related Categories:

Business Statistics, Smartphone Maker Statistics

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include and