HelloFresh Statistics and User Count (2023)

HelloFresh is a weekly recipe-kit delivery service. You choose delicious recipes each week, and we deliver them straight to your door! (source)

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HelloFresh Statistics

Here are a few of the most interesting HelloFresh statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

HelloFresh User Count

HelloFresh number of users:

• 2022: 7.11 million customers
• 2021: 7.22 million
• 2020: 5.29 million
• 2019: 2.97 million
• 2018: 2.04 million
• 2017: 1.45 million

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HelloFresh Revenue Totals

HelloFresh annual revenue:

• 2022: €7.607 billion
• 2021: €5.993 billion
• 2020: €3.749 billion
• 2019: €1.809 billion
• 2018: €1.279 billion
• 2017: €904.9 million
• 2016: €596.9 million
• 2015: €304.9 million
• 2014: €69.6 million

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Reported amount HelloFresh has raised so far:

$360 million

Last updated 12/20/16

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Estimated value of HelloFresh:

$3.8 billion

Last updated 1/16/20

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Additional HelloFresh Statistics

HelloFresh’s share of the US meal-kit market:

33%

Last updated 3/26/18

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Number of orders placed on HelloFresh (annual):

• 2019: 10.54 million
• 2018: 7.42 million
• 2017: 5.42 million
• 2016: 3.23 million

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Average number of orders per HelloFresh customer:

3.6

Last updated 1/1/20

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Number of HelloFresh users in the US:

1.78 million active customers

Last updated 1/1/20

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Average number of orders per HelloFresh customer in the US:

3.4

Last updated 1/1/20

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Number of markets HelloFresh is active in:

9 markets

Last updated 10/21/17

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Percentage of HelloFresh meal deliveries that are to the US:

more than 50%

Last updated 1/16/17

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