Here are a few of the most interesting HelloFresh statistics and facts I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
Please note that some of these numbers are easier to find than others. A few of these HelloFresh stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%
HelloFresh Facts
Year HelloFresh launched:
2011
Location of Hellofresh headquarters:
Berlin, Germany
What is Hellofresh?
HelloFresh is a weekly recipe-kit delivery service. You choose delicious recipes each week, and we deliver them straight to your door! (source)
HelloFresh Statistics
Number of HelloFresh active subscribers:
Last updated 12/31/17
HelloFresh’s share of the US meal-kit market:
Last updated 3/26/18
Number of orders placed on HelloFresh in 2017:
Number of orders placed on HelloFresh in 2016:
Average number of orders per HelloFresh customer:
Last updated 12/31/17
Number of HelloFresh users in the US:
Average number of orders per HelloFresh customer in the US:
Last updated 12/31/17
Number of markets HelloFresh is active in:
Last updated 10/21/17
Percentage of HelloFresh meal deliveries that are to the US:
Last updated 1/16/17
2017 HelloFresh revenue:
HelloFresh revenue for the first half of 2017:
2016 HelloFresh revenue:
2015 HelloFresh revenue:
2014 HelloFresh revenue:
Reported amount HelloFresh has raised so far:
Last updated 12/20/16
Estimated value of HelloFresh:
Last updated 12/20/16