HelloFresh Statistics and User Count for 2025
Last Updated on: June 5th, 2025
Here are a few of the most interesting HelloFresh statistics and facts I was able to dig up including restaurant count, revenue totals and employee counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
HelloFresh Facts
Here is pretty much everything you ever wanted to know about HelloFresh.
- Website: Official Website
- Year Founded: 2011
- Headquarters: Berlin, Germany
- Founder(s): Dominik Richter, Thomas Griesel and Jessica Nilsson
- Current Chief Executive: Dominik Richter
- App Download (iOS)
- App Download (Android)
HelloFresh is a meal kit delivery service that provides weekly shipments of recipes and food ingredients directly to customers’ doors. It aims to simplify meal planning and preparation by doing the grocery shopping and portioning for you. With an emphasis on fresh, wholesome ingredients and a variety of recipe options catering to different dietary preferences, HelloFresh seeks to make home-cooking convenient, enjoyable, and less wasteful. Customers can customize their meal plans based on family size, dietary restrictions, and preferences, fostering a flexible approach to home dining.
HelloFresh Statistics
HelloFresh User Count
HelloFresh number of users:
- 2024: 7.15 million customers
- 2023: 7.10 million
- 2022: 7.11 million
- 2021: 7.22 million
- 2020: 5.29 million
- 2019: 2.97 million
- 2018: 2.04 million
- 2017: 1.45 million
HelloFresh Revenue Totals
HelloFresh annual revenue:
- 2023: €7.6 billion
- 2022: €7.607 billion
- 2021: €5.993 billion
- 2020: €3.749 billion
- 2019: €1.809 billion
- 2018: €1.279 billion
- 2017: €904.9 million
- 2016: €596.9 million
- 2015: €304.9 million
- 2014: €69.6 million
Estimated value of HelloFresh:
Last updated 1/16/20
Additional Statistics
HelloFresh’s share of the US meal-kit market:
Number of orders placed on HelloFresh (annual):
- 2023: 117.6 million orders
- 2022: 117.0 million
- 2021: 100.8 million
- 2020: 71.3 million
- 2019: 10.54 million
- 2018: 7.42 million
- 2017: 5.42 million
- 2016: 3.23 million
Average number of orders per HelloFresh customer:
Number of HelloFresh users in the US:
1.78 million active customers (2020)
Average number of orders per HelloFresh customer in the US:
Number of markets HelloFresh is active in:
Percentage of HelloFresh meal deliveries that are to the US:
Please note that some of these numbers are easier to find than others. A few of these statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.
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