ibotta Statistics, User Counts and Facts (2021)

Here are a few of the most interesting ibotta statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

ibotta Facts

What is ibotta?

As the largest consumer technology company headquartered in Denver, CO, Ibotta (“I bought a…”) is transforming the shopping experience by making it easy for consumers to earn cash back on everyday purchases through a single smartphone app. The company partners with leading brands and retailers to offer offers on groceries, electronics, clothing, gifts, home and office supplies, restaurant dining, and more. (source)

ibotta User Count

ibotta number of users:

35 million app downloads

Last updated 8/6/19

Number of downloads of the ibotta app:

22 million downloads

Last updated 10/29/18

Additional ibotta Statistics

Number of stores that ibotta offers rebates at:

500,000 stores

Last updated 9/30/15

Number of brands advertising on ibotta:

1,500 brands

Last updated 8/6/19

Amount that ibotta has saved users to date:

more than $600 million

Last updated 8/6/19

Average length of an ibotta user session:

4 minutes

Last updated 9/30/15

Number of ibotta employees:

105 employees

Last updated 9/30/15

Percentage of the top 50 CPF brands in the US that work with ibotta:


Last updated 11/29/17

Percentage of ibotta users that are under the age of 35:


Last updated 11/29/17

Average amount of time ibotta users spend in the app per session:

4 minutes

Last updated 11/29/17

Estimated value of iBotta:

$1 billion

Last updated 8/6/19

Please note that some of these numbers are easier to find than others. A few of these ibotta stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include DisneyNews.us and VideoGamesStats.com.