Here are a few of the most interesting ibotta statistics I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
Please note that some of these ibotta stats are easier to find than others, so some of these are based on news reports and not official company tallies. All stats are linked to their source unless it was sent to me directly from the company. No stat listed on DMR should be considered in making any type of investment decision. In other words: This is the best I can find, but I don’t guarantee anything.
ibotta Facts and Statistics
Year iBotta launched:
2012
Location of iBotta headquarters:
Denver, CO
How many people use ibotta?
Last updated 10/13/15
Number of downloads of the ibotta app:
Last updated 11/29/17
Number of stores that ibotta offers rebates at:
Last updated 9/30/15
Number of brands advertising on ibotta:
Last updated 9/30/15
Amount that ibotta has saved users to date:
Last updated 11/29/17
Average length of an ibotta user session:
Last updated 9/30/15
Number of ibotta employees:
Last updated 9/30/15
Percentage of the top 50 CPF brands in the US that work with ibotta:
Last updated 11/29/17
Percentage of ibotta users that are under the age of 35:
Last updated 11/29/17
Average amount of time ibotta users spend in the app per session:
Last updated 11/29/17
What is ibotta?
As the largest consumer technology company headquartered in Denver, CO, Ibotta (“I bought a…”) is transforming the shopping experience by making it easy for consumers to earn cash back on everyday purchases through a single smartphone app. The company partners with leading brands and retailers to offer offers on groceries, electronics, clothing, gifts, home and office supplies, restaurant dining, and more. (source)