ibotta Facts and Statistics (2021) | By the Numbers

ibotta Facts and Statistics

Here are a few of the most interesting ibotta facts and statistics I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

ibotta Facts and StatisticsPlease note that some of these ibotta stats are easier to find than others, so some of these are based on news reports and not official company tallies. All stats are linked to their source unless it was sent to me directly from the company. No stat listed on DMR should be considered in making any type of investment decision. In other words: This is the best I can find, but I don’t guarantee anything.

ibotta Facts

ibotta Statistics

ibotta number of users:

35 million app downloads

Last updated 8/6/19

Number of downloads of the ibotta app:

22 million downloads

Last updated 10/29/18

Number of stores that ibotta offers rebates at:

500,000 stores

Last updated 9/30/15

Number of brands advertising on ibotta:

1,500 brands

Last updated 8/6/19

Amount that ibotta has saved users to date:

more than $600 million

Last updated 8/6/19

Average length of an ibotta user session:

4 minutes

Last updated 9/30/15

Number of ibotta employees:

105 employees

Last updated 9/30/15

Percentage of the top 50 CPF brands in the US that work with ibotta:


Last updated 11/29/17

Percentage of ibotta users that are under the age of 35:


Last updated 11/29/17

Average amount of time ibotta users spend in the app per session:

4 minutes

Last updated 11/29/17

Estimated value of iBotta:

$1 billion

Last updated 8/6/19

What is ibotta?

As the largest consumer technology company headquartered in Denver, CO, Ibotta (“I bought a…”) is transforming the shopping experience by making it easy for consumers to earn cash back on everyday purchases through a single smartphone app. The company partners with leading brands and retailers to offer offers on groceries, electronics, clothing, gifts, home and office supplies, restaurant dining, and more. (source)