ibotta Statistics and User Count (2023)

As the largest consumer technology company headquartered in Denver, CO, Ibotta (“I bought a…”) is transforming the shopping experience by making it easy for consumers to earn cash back on everyday purchases through a single smartphone app. The company partners with leading brands and retailers to offer offers on groceries, electronics, clothing, gifts, home and office supplies, restaurant dining, and more. (source)

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ibotta Statistics

Here are a few of the most interesting ibotta statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

ibotta User Count

ibotta number of users:

40 million app downloads

Last updated 12/24/22

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Additional ibotta Statistics

Number of stores that ibotta offers rebates at:

500,000 stores

Last updated 9/30/15

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Number of brands advertising on ibotta:

2,700 brands

Last updated 12/24/22

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Amount that ibotta has saved users to date:

$1.1 billion

Last updated 12/24/22

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Average length of an ibotta user session:

4 minutes

Last updated 9/30/15

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Number of ibotta employees:

105 employees

Last updated 9/30/15

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Percentage of the top 50 CPF brands in the US that work with ibotta:

90%

Last updated 11/29/17

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Percentage of ibotta users that are under the age of 35:

75%

Last updated 11/29/17

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Average amount of time ibotta users spend in the app per session:

4 minutes

Last updated 11/29/17

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Estimated value of iBotta:

$1 billion

Last updated 8/6/19

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