Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Ibotta is a cash back and digital promotions platform that rewards shoppers for eligible purchases and helps brands drive measurable sales. Because Ibotta is publicly traded, the most reliable and current Ibotta statistics come from SEC filings and earnings releases. This 2026 refresh uses Ibotta’s FY2025 results and its FY2025 annual report (10-K) for usage and financial KPIs.
Quick Answer (2026)
Ibotta reported $342.4M revenue in FY2025 and $62.9M Adjusted EBITDA. In its FY2025 annual report, Ibotta disclosed 54M+ registered users, $2.7B in cash back credited to redeemers to date, and about 18.2M redeemers in 2025.
Key Metrics (Latest Filed)
| Metric | Value | Period | Notes |
|---|---|---|---|
| Revenue | $342.4M | FY2025 | Year-over-year decline of 7% (per release) |
| Adjusted EBITDA | $62.9M | FY2025 | Non-GAAP metric (per release) |
| Registered users (D2C properties) | 54M+ | FY2025 filing | Company filing disclosure |
| Cash back credited to date | $2.7B | FY2025 filing | Company filing disclosure |
| Redeemers | ~18.2M | 2025 | Company filing / excerpts |
Ibotta Facts
- Website: ibotta.com
- Category: Cash back + digital promotions platform
- How users earn: receipt submission, linked accounts, or eligible online purchases (depends on offer/retailer)
How Many People Use Ibotta?
Ibotta uses several different audience metrics. “Registered users” refers to the size of the consumer base that has signed up, while “redeemers” reflects people who actually redeemed an offer.
- Registered users: 54M+ (FY2025 filing disclosure)
- Redeemers: ~18.2M (2025)
Cash Back Paid (Lifetime)
- Cash back credited to date: $2.7B (FY2025 filing disclosure)
Financial Snapshot (FY2025)
- Revenue: $342.4M
- Adjusted EBITDA: $62.9M
FAQ
How many users does Ibotta have?
Ibotta disclosed 54M+ registered users in its FY2025 annual report. “Registered users” is different from “redeemers.”
How much cash back has Ibotta paid?
Ibotta disclosed $2.7B in cash back credited to redeemers to date (FY2025 annual report).
What were Ibotta’s FY2025 revenue and profitability metrics?
Ibotta reported $342.4M in FY2025 revenue and $62.9M Adjusted EBITDA.
Sources / References
- Business Wire (Feb 2026): Ibotta FY2025 results (revenue, net income, Adjusted EBITDA)
- SEC: Ibotta FY2025 annual report (registered users, cash back to date, redeemers)
Note: This page is for informational/reference purposes only and should not be used as investment advice.
