Etsy Statistics, User Counts and Facts (2021)



Here are a few of the most interesting Etsy statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Etsy Facts

What is Etsy?

Etsy was started about 16 years ago, but has come on strong over the past few years as the visual web has come into its own. Etsy has become the go-to ecommerce site for all things handmade and artists and craftspeople from all walks of life have found success selling their products on its platform.


Etsy User Count

How many people use Etsy?


How many sellers on Etsy?


Etsy Revenue Totals

Etsy gross merchandise sales (annual):


Etsy revenue (annual):


Etsy gross merchandise sales (GMS):


Etsy revenue (quarterly):


Additional Etsy Statistics

Number of items listed for sale on Etsy:

60 million products

Last updated 7/10/19


Percentage of Etsy sellers that are women:

86%

Last updated  3/4/15


Number of countries Etsy has sellers in:

83 countries

Last updated 10/8/15


Percentage of Etsy visits that come from mobile:

67%

Last updated 2/27/18


Percentage of Etsy sales that are made by repeat purchasers:

81%

Last updated 2/24/16


Percentage of Etsy sales that come from outside the US:

34%

Last updated 8/6/18


Percentage of Etsy GMS that is from mobile devices:

58%

Last updated 6/16/20


Percentage of Etsy active sellers that have been on it for 4+ years:

13%

Last updated 12/31/16


Percentage of Etsy sellers that run their shop from their home:

95%

Last updated 3/4/15


Percentage of Etsy sellers that aspire to grow their sales:

90%

Last updated 1/1/16


Percentage of Etsy sellers that started a shop as an outlet for creativity:

79%

Last updated 1/1/16


Percentage of Etsy sellers that use their shop as a way to supplement income:

65%

Last updated 1/1/16


Percentage of Etsy sellers that consider their shop to be a business:

76%

Last updated 1/1/16


Percentage of Etsy buyers that feel Etsy offers products they can’t find elsewhere:

92%

Last updated 1/1/16


Number of Etsy app downloads:

31.8 million

Last updated 1/1/16


Number of active Etsy sellers that have used at least one Seller Service:

48.1%

Last updated 1/1/16


Percentage of active Etsy sellers that have used promoted listings:

16.7%

Last updated 1/1/16


Percentage of active Etsy sellers that have used direct checkout:

40.2%

Last updated 1/1/16


Percentage of active US & Canada Etsy sellers that have used shipping labels:

23.9%

Last updated 1/1/16


Percentage of Etsy sellers that used the Sell on Etsy mobile app:

43.2%


Number of Etsy employees:

789 employees

Last updated 9/30/17


Number of Art and Collectibles products on Etsy:

5 million

Last updated 6/16/20


Get the Industry Report

dmr industry report company statistics factsThis report is available in an annual industry report. Some of the data in industry reports include:

  • Users
  • Demographics
  • Revenue
  • Growth
  • Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of the report, click on the button below to purchase it.

Report 1:  eCommerce  Companies Report (Includes: Alibaba, Alipay, Amazon, Amazon Prime, Ebay, Etsy, Flipkart, JD.com, Tmall, Taobao, PayPal, Paytm, Walmart and Square).

Please note that some of these numbers are easier to find than others. A few of these Etsy stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.