Etsy Statistics and User Count (2023)

Etsy is an e-commerce website that specializes in handmade or vintage items, as well as craft supplies. It was founded in 2005 and is headquartered in Brooklyn, New York. Etsy allows sellers to create an online shop to sell their handmade, unique or vintage items, including jewelry, clothing, home decor, art, and craft supplies. Buyers can browse and purchase these items directly from the sellers, and can also leave reviews and ratings for the sellers. Etsy provides a platform for independent sellers and small businesses to reach a wider audience, and allows buyers to discover and purchase unique, one-of-a-kind items from around the world.

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Etsy Statistics

Here are a few of the most interesting Etsy statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Etsy User Count

How many people use Etsy?

• 2023: 95 million active buyers
• 2022: 89 million
• 2021: 96.3 million
• 2020: 81 million
• 2019: 46.35 million
• 2018: 39.4 million
• 2017: 33.6 million
• 2016: 28.5 million
• 2015: 24 million
• 2014: 19.8 million
• 2013: 14 million
• 2012: 9.3 million

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How many sellers on Etsy?

• 2021: 7.5 million
• 2020: 4.1 million
• 2019: 2.69 million
• 2018: 2.1 million
• 2017: 1.9 million
• 2016: 1.7 million
• 2015:  1.5 million
• 2014: 1.3 million
• 2013: 1 million
• 2012: 830,000

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Etsy Revenue Totals

Etsy gross merchandise sales (annual):

• 2021: $13.5 billion
• 2020: $10.3 billion
• 2019: $4.97 billion
• 2018: $3.93 billion
• 2017: $3.25 billion
• 2016: $2.84 billion
• 2015: $2.39 billion
• 2014: $1.93 billion
• 2013: $1.35 billion
• 2012: $895 million

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Etsy revenue (annual):

• 2021: $2.329 billion
• 2020: $1.725 billion
• 2019: $818 million
• 2018: $604 million
• 2017: $441 million
• 2016: $365 million
• 2015: $273 million
• 2014: $195 million
• 2013: $125 million
• 2012: $74 million

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Additional Etsy Statistics

Number of items listed for sale on Etsy:

97.5 million products

Last updated Q1 2022

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Average number of unique visitors to Etsy.com:

180 million visitors

Last updated Q1 2022

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Number of lapsed Etsy buyers (haven’t purchased in 12+ months):

100 million buyers

Last updated Q1 2022

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Percentage of Etsy visits that come from mobile:

67%

Last updated 2/27/18

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Percentage of Etsy sales that are made by repeat purchasers:

81%

Last updated 2/24/16

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Percentage of Etsy sales that come from outside the US:

34%

Last updated 8/6/18

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Percentage of Etsy GMS that is from mobile devices:

58%

Last updated 6/16/20

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Percentage of Etsy sellers that run their shop from their home:

95%

Last updated 3/4/15

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Percentage of Etsy sellers that aspire to grow their sales:

90%

Last updated 1/1/16

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Percentage of Etsy sellers that started a shop as an outlet for creativity:

79%

Last updated 1/1/16

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Percentage of Etsy sellers that use their shop as a way to supplement income:

65%

Last updated 1/1/16

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Percentage of Etsy sellers that consider their shop to be a business:

76%

Last updated 1/1/16

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Percentage of Etsy buyers that feel Etsy offers products they can’t find elsewhere:

92%

Last updated 1/1/16

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Number of Etsy app downloads:

31.8 million

Last updated 1/1/16

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Number of active Etsy sellers that have used at least one Seller Service:

48.1%

Last updated 1/1/16

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Percentage of active Etsy sellers that have used promoted listings:

16.7%

Last updated 1/1/16

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Percentage of active Etsy sellers that have used direct checkout:

40.2%

Last updated 1/1/16

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Percentage of active US & Canada Etsy sellers that have used shipping labels:

23.9%

Last updated 1/1/16

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Percentage of Etsy sellers that used the Sell on Etsy mobile app:

43.2%

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Number of Etsy employees:

789 employees

Last updated 9/30/17

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Number of Art and Collectibles products on Etsy:

5 million

Last updated 6/16/20

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