Here are a few of the most interesting Etsy statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
What is Etsy?
Etsy was started about 17 years ago, but has come on strong over the past few years as the visual web has come into its own. Etsy has become the go-to ecommerce site for all things handmade and artists and craftspeople from all walks of life have found success selling their products on its platform.
Etsy User Count
How many people use Etsy?
- 2022: 89 million active buyers
- 2021: 96.3 million
- 2020: 81 million
- 2019: 46.35 million
- 2018: 39.4 million
- 2017: 33.6 million
- 2016: 28.5 million
- 2015: 24 million
- 2014: 19.8 million
- 2013: 14 million
- 2012: 9.3 million
How many sellers on Etsy?
- 2021: 7.5 million
- 2020: 4.1 million
- 2019: 2.69 million
- 2018: 2.1 million
- 2017: 1.9 million
- 2016: 1.7 million
- 2015: 1.5 million
- 2014: 1.3 million
- 2013: 1 million
- 2012: 830,000
Etsy Revenue Totals
Etsy gross merchandise sales (annual):
- 2021: $13.5 billion
- 2020: $10.3 billion
- 2019: $4.97 billion
- 2018: $3.93 billion
- 2017: $3.25 billion
- 2016: $2.84 billion
- 2015: $2.39 billion
- 2014: $1.93 billion
- 2013: $1.35 billion
- 2012: $895 million
Etsy revenue (annual):
- 2021: $2.329 billion
- 2020: $1.725 billion
- 2019: $818 million
- 2018: $604 million
- 2017: $441 million
- 2016: $365 million
- 2015: $273 million
- 2014: $195 million
- 2013: $125 million
- 2012: $74 million
Additional Etsy Statistics
Number of items listed for sale on Etsy:
Last updated Q1 2022
Average number of unique visitors to Etsy.com:
Last updated Q1 2022
Number of lapsed Etsy buyers (haven’t purchased in 12+ months):
Last updated Q1 2022
Percentage of Etsy visits that come from mobile:
Last updated 2/27/18
Percentage of Etsy sales that are made by repeat purchasers:
Last updated 2/24/16
Percentage of Etsy sales that come from outside the US:
Last updated 8/6/18
Percentage of Etsy GMS that is from mobile devices:
Last updated 6/16/20
Percentage of Etsy sellers that run their shop from their home:
Last updated 3/4/15
Percentage of Etsy sellers that aspire to grow their sales:
Last updated 1/1/16
Percentage of Etsy sellers that started a shop as an outlet for creativity:
Last updated 1/1/16
Percentage of Etsy sellers that use their shop as a way to supplement income:
Last updated 1/1/16
Percentage of Etsy sellers that consider their shop to be a business:
Last updated 1/1/16
Percentage of Etsy buyers that feel Etsy offers products they can’t find elsewhere:
Last updated 1/1/16
Number of Etsy app downloads:
Last updated 1/1/16
Number of active Etsy sellers that have used at least one Seller Service:
Last updated 1/1/16
Percentage of active Etsy sellers that have used promoted listings:
Last updated 1/1/16
Percentage of active Etsy sellers that have used direct checkout:
Last updated 1/1/16
Percentage of active US & Canada Etsy sellers that have used shipping labels:
Last updated 1/1/16
Percentage of Etsy sellers that used the Sell on Etsy mobile app:
Number of Etsy employees:
Last updated 9/30/17
Number of Art and Collectibles products on Etsy:
Last updated 6/16/20
Etsy Facts
Here is pretty much everything you ever wanted to know about Etsy.
- Website: Official Website
- Year Founded: 2005
- Headquarters: New York, NY
- Founder(s): Robert Kalin, Chris Maguire, Haim Schoppik, Jared Tarbell
- Current Chief Executive: Josh Silverman
- Subsidiaries / Brands: Reverb, Depop, Elo7
- App Download (iOS)
- App Download (Android)
Please note that some of these numbers are easier to find than others. A few of these Etsy statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.
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