Here are some of the more impressive Etsy stats and facts I've been able to dig up recently. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
Etsy was started about 14 years ago, but has come on strong over the past few years as the visual web has come into its own. Etsy has become the go-to ecommerce site for all things handmade and artists and craftspeople from all walks of life have found success selling their products on its platform.
Etsy's success has not shown any signs of slowing down, so I decided it was time to dedicate a stat post just to them.
Etsy Facts
- Official website: etsy.com
- Year launched: 2005
- Location of headquarters: Brooklyn, NY
- Creators: Robert Kalin, Chris Maguire, Haim Schoppik, Jared Tarbell
- Subsidiary: Reverb
What is Etsy?
Etsy is the global marketplace for unique and creative goods. It’s home to a universe of special, extraordinary items, from unique handcrafted pieces to vintage treasures. (about)
Etsy Stats
How many people use Etsy?
- 2020: 81 million
- 2019: 46.35 million
- 2018: 39.4 million
- 2017: 33.6 million
- 2016: 28.5 million
- 2015: 24 million
- 2014: 19.8 million
- 2013: 14 million
- 2012: 9.3 million
How many sellers on Etsy?
- 2020: 4.1 million
- 2019: 2.69 million
- 2018: 2.1 million
- 2017: 1.9 million
- 2016: 1.7 million
- 2015: 1.5 million
- 2014: 1.3 million
- 2013: 1 million
- 2012: 830,000
Number of items listed for sale on Etsy:
Last updated 7/10/19
Percentage of Etsy sellers that are women:
Last updated 3/4/15
Number of countries Etsy has sellers in:
Last updated 10/8/15
Percentage of Etsy visits that come from mobile:
Last updated 2/27/18
Percentage of Etsy sales that are made by repeat purchasers:
Last updated 2/24/16
Percentage of Etsy sales that come from outside the US:
Last updated 8/6/18
Percentage of Etsy GMS that is from mobile devices:
Last updated 6/16/20
Etsy gross merchandise sales (annual):
- 2020: $10.3 billion
- 2019: $4.97 billion
- 2018: $3.93 billion
- 2017: $3.25 billion
- 2016: $2.84 billion
- 2015: $2.39 billion
- 2014: $1.93 billion
- 2013: $1.35 billion
- 2012: $895 million
Etsy revenue (annual):
- 2020: $1.725 billion
- 2019: $818 million
- 2018: $604 million
- 2017: $441 million
- 2016: $365 million
- 2015: $273 million
- 2014: $195 million
- 2013: $125 million
- 2012: $74 million
Percentage of Etsy active sellers that have been on it for 4+ years:
Last updated 12/31/16
Percentage of Etsy sellers that run their shop from their home:
Last updated 3/4/15
Percentage of Etsy sellers that aspire to grow their sales:
Last updated 1/1/16
Percentage of Etsy sellers that started a shop as an outlet for creativity:
Last updated 1/1/16
Percentage of Etsy sellers that use their shop as a way to supplement income:
Last updated 1/1/16
Percentage of Etsy sellers that consider their shop to be a business:
Last updated 1/1/16
Percentage of Etsy buyers that feel Etsy offers products they can't find elsewhere:
Last updated 1/1/16
Etsy gross merchandise sales (GMS):
- Q4 2020: $3.605 billion
- Q3 2020: $2.633 billion
- Q2 2020: $2.688 billion
- Q1 2020: $1.353 billion
- Q4 2019: $1.65 billion
- Q3 2019: $1.2 billion
- Q2 2019: $1.094 billion
- Q1 2019: $1.024 billion
- Q4 2018: $1.246 billion
- Q3 2018: $922 million
- Q2 2018: $902 million
- Q1 2018: $861 million
- Q4 2017: $1 billion
- Q3 2017: $766 million
- Q2 2017: $748 million
- Q1 2017: $719 million
- Q4 2016: $865.2 million
- Q3 2016: $677.2 million
- Q2 2016: $669.7 million
- Q1 2016: $630 million
- Q4 2015: $741 million
Etsy revenue (quarterly):
- Q4 2020: $617 million
- Q3 2020: $451 million
- Q2 2020: $428 million
- Q1 2020: $228 million
- Q4 2019: $269 million
- Q3 2019: $197 million
- Q2 2019: $181 million
- Q1 2019: $169 million
- Q4 2018: $200 million
- Q3 2018: $150 million
- Q2 2018: $132 million
- Q1 2018: $120.9 million
- Q4 2017: $136 million
- Q3 2017: $106 million
- Q2 2017: $101.7 million
- Q1 2017: $96.9 million
- Q4 2016: $110.4 million
- Q3 2016: $87.5 million
- Q2 2016: $85.35 million
- Q1 2016: $81.847 million
- Q1 2016: $81.847 million
- Q4 2015: $88 million
- Q3 2015: $65.7 million
Number of Etsy app downloads:
Last updated 1/1/16
Number of active Etsy sellers that have used at least one Seller Service:
Last updated 1/1/16
Percentage of active Etsy sellers that have used promoted listings:
Last updated 1/1/16
Percentage of active Etsy sellers that have used direct checkout:
Last updated 1/1/16
Percentage of active US & Canada Etsy sellers that have used shipping labels:
Last updated 1/1/16
Percentage of Etsy sellers that used the Sell on Etsy mobile app:
Number of Etsy employees:
Last updated 9/30/17
Number of Art and Collectibles products on Etsy:
Last updated 6/16/20
This report is available in an annual industry report. Some of the data in industry reports include:
- Users
- Demographics
- Revenue
- Growth
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of the report, click on the button below to purchase it.