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eBay Inc. is an American e-commerce company best known for operating a global online marketplace where individuals and businesses buy and sell goods via fixed-price listings and auctions. eBay was founded in 1995 by Pierre Omidyar and is headquartered in San Jose, California. (Britannica; eBay: Our History)
Important scope note: eBay previously owned other major businesses but has divested some of them over time. For example, eBay completed the sale of StubHub to viagogo in 2020 and transferred its Classifieds business to Adevinta in 2021. The stats below focus on eBay’s marketplace business as reported in its Investor Relations materials. (eBay (StubHub sale); eBay IR (Classifieds transfer))
Quick takeaways
- Active buyers (worldwide): 135 million (as of 12/31/2025). (eBay Fast Facts)
- Live listings: approximately 2.5 billion (as of 12/31/2025). (eBay Fast Facts)
- GMV (full-year 2025): $79.6 billion. (eBay FY2025 results)
- Revenue (full-year 2025): $11.1 billion. (eBay FY2025 results)
On this page:
- eBay users and marketplace scale
- eBay for Charity
- eBay GMV (annual)
- eBay revenue (annual)
- FAQ
- Methodology
- Sources & references
eBay users and marketplace scale
How many people use eBay (active buyers)?
eBay reported 135 million active buyers worldwide (as of 12/31/2025). (eBay Fast Facts)
Total number of live listings on eBay:
eBay reports approximately 2.5 billion live listings (as of 12/31/2025). (eBay Fast Facts)
International revenue share (recent quarter):
46% of eBay revenue came from international operations in Q4 2025. (eBay Fast Facts)
eBay for Charity
eBay for Charity (full-year 2025):
eBay reported that buyers and sellers contributed nearly $198 million through eBay for Charity in 2025. (eBay FY2025 results)
eBay for Charity (2019):
eBay reported $112 million raised for nonprofits in 2019, with 19 million items listed to benefit charity and 83,500 charities enrolled (reported at the time). (eBay (2019 charity recap))
eBay GMV (annual)
What is GMV? GMV (gross merchandise volume) is the total value of goods sold on the marketplace over a period (before fees, returns, and other adjustments), as reported by the company in its earnings materials.
| Year | GMV | Source |
|---|---|---|
| 2025 | $79.6B | FY2025 results |
| 2024 | $74.7B | FY2024 results |
| 2023 | $73.2B | FY2023 results |
| 2022 | $73.9B | FY2022 results |
| 2021 | $87.4B | FY2021 earnings exhibit |
| 2020 | $100.0B | FY2020 earnings exhibit |
| 2019 | $90.2B | FY2019 results |
| 2018 | $95.0B | Q4/FY2018 recap |
eBay revenue (annual)
| Year | Revenue | Source |
|---|---|---|
| 2025 | $11.1B | FY2025 results |
| 2024 | $10.283B | FY2024 results |
| 2023 | $10.1B | FY2023 results |
| 2022 | $9.8B | FY2022 results |
| 2021 | $10.4B | FY2021 earnings exhibit |
| 2020 | $10.271B | FY2020 earnings exhibit |
| 2019 | $10.8B | FY2019 results |
| 2018 | $10.7B | Q4/FY2018 recap |
Note: eBay spun off PayPal in 2015.
FAQ
How many active buyers does eBay have?
eBay reported 135 million active buyers worldwide as of 12/31/2025. (eBay Fast Facts)
How many live listings are on eBay?
eBay reports approximately 2.5 billion live listings as of 12/31/2025. (eBay Fast Facts)
What was eBay’s GMV in 2025?
eBay reported full-year 2025 GMV of $79.6 billion. (eBay FY2025 results)
What was eBay’s revenue in 2025?
eBay reported full-year 2025 revenue of $11.1 billion. (eBay FY2025 results)
Methodology
- Primary sources first: Marketplace size, GMV, and revenue come from eBay Investor Relations (Fast Facts and annual results press releases).
- No speculation: This page avoids projections and uses only reported historical figures.
- Scope clarity: Divested businesses (e.g., StubHub; Classifieds) are excluded unless explicitly included in eBay’s IR materials.
Sources & references
- eBay Investor Relations — Fast Facts (active buyers, live listings, international revenue share)
- eBay Investor Relations — FY2025 results (GMV, revenue, charity contributions)
- eBay Investor Relations — FY2024 results (GMV, revenue)
- eBay Investor Relations — FY2023 results (GMV, revenue)
- eBay Investor Relations — FY2022 results (GMV, revenue)
- eBay Inc. — Our History (founding / AuctionWeb)
- Britannica — eBay overview (company description, HQ, founding)
- eBay Inc. — Completed sale of StubHub
- eBay Investor Relations — Transfer of Classifieds business to Adevinta
- eBay Inc. — eBay for Charity (2019 recap)
