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Total global online advertising revenue in 2016:
Total spent on digital advertising in the US in 2016:
Total spent on digital advertising in the US in 2015:
Share of total spent on digital advertising in the US in 2016 that was from mobile:
Total size of the digital video ad industry:
Last updated 4/26/17
Total size of the digital audio ad industry:
Last updated 4/26/17
Total size of the display advertising industry:
Last updated 4/26/17
Amount spent on desktop search ads in 2016:
Amount spent on mobile search ads in 2016:
Online advertising’s share of total advertising revenue in 2016:
Predicted year that online advertising will overtake TV for most profitable: