10 Online Advertising Statistics and Facts (2020) | By the Numbers



Online Advertising Statistics and Facts

Here are the more interesting online advertising statistics I was able to dig up recently. As always, I will be adding more and updating these periodically as I find new stuff. Be sure to check back regularly.

Please note that some of these online advertising stats are easier to find than others, so some of these are based on news reports and not official company tallies. All stats are linked to their source unless it was sent to me directly from the company. No stat listed on DMR should be considered in making any type of investment decision. In other words: This is the best I can find, but I don't guarantee anything.

Online Advertising Statistics and Facts

Total global online advertising revenue in 2016:

$160 billion

Total spent on digital advertising in the US in 2016:

$72.5 billion


Total spent on digital advertising in the US in 2015:

$59.6 billion


Share of total spent on digital advertising in the US in 2016 that was from mobile:

50.5%


Total size of the digital video ad industry:

$9.1 billion

Last updated 4/26/17


Total size of the digital audio ad industry:

$1.1 billion

Last updated 4/26/17


Total size of the display advertising industry:

$31.9 billion

Last updated 4/26/17


Amount spent on desktop search ads in 2016:

$17.8 billion


Amount spent on mobile search ads in 2016:

$14.5 billion


Online advertising's share of total advertising revenue in 2016:

30%

Predicted year that online advertising will overtake TV for most profitable:

2020




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