Online Advertising

Online Advertising



Total global online advertising revenue in 2016:

$160 billion


Total spent on digital advertising in the US in 2016:

$72.5 billion


Total spent on digital advertising in the US in 2015:

$59.6 billion


Share of total spent on digital advertising in the US in 2016 that was from mobile:

50.5%


Total size of the digital video ad industry:

$9.1 billion

Last updated 4/26/17


Total size of the digital audio ad industry:

$1.1 billion

Last updated 4/26/17


Total size of the display advertising industry:

$31.9 billion

Last updated 4/26/17


Amount spent on desktop search ads in 2016:

$17.8 billion


Amount spent on mobile search ads in 2016:

$14.5 billion


Online advertising’s share of total advertising revenue in 2016:

30%


Predicted year that online advertising will overtake TV for most profitable:

2020