Online Advertising

Last Updated on: January 15th, 2022

Online Advertising



Total global online advertising revenue in 2016:

$160 billion


Total spent on digital advertising in the US in 2016:

$72.5 billion


Total spent on digital advertising in the US in 2015:

$59.6 billion


Share of total spent on digital advertising in the US in 2016 that was from mobile:

50.5%


Total size of the digital video ad industry:

$9.1 billion

Last updated 4/26/17


Total size of the digital audio ad industry:

$1.1 billion

Last updated 4/26/17


Total size of the display advertising industry:

$31.9 billion

Last updated 4/26/17


Amount spent on desktop search ads in 2016:

$17.8 billion


Amount spent on mobile search ads in 2016:

$14.5 billion


Online advertising’s share of total advertising revenue in 2016:

30%


Predicted year that online advertising will overtake TV for most profitable:

2020


 

Please note that some of these numbers are easier to find than others. Most of these fun facts come from internet reports and may not be official tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.