Total global online advertising revenue in 2016:

$160 billion

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Total spent on digital advertising in the US in 2016:

$72.5 billion

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Total spent on digital advertising in the US in 2015:

$59.6 billion

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Share of total spent on digital advertising in the US in 2016 that was from mobile:

50.5%

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Total size of the digital video ad industry:

$9.1 billion

Last updated 4/26/17

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Total size of the digital audio ad industry:

$1.1 billion

Last updated 4/26/17

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Total size of the display advertising industry:

$31.9 billion

Last updated 4/26/17

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Amount spent on desktop search ads in 2016:

$17.8 billion

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Amount spent on mobile search ads in 2016:

$14.5 billion

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Online advertising’s share of total advertising revenue in 2016:

30%

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Predicted year that online advertising will overtake TV for most profitable:

2020

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