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By the Numbers: 30 Amazing Tumblr Statistics & Facts

tumblr statistics

One social platform that I have been meaning to write a “By the Numbers” stat post about for a while, but haven’t had the time, is Tumblr.  With the major news about Yahoo’s purchase of Tumblr for $1.1 billion, I guess now is as good a time as any to explore just what Marissa and company are purchasing.

Here are a few Tumblr statistics and facts that I was able to dig up…

Date of Tumblr Launch:

February 2007

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Location of Tumblr Launch:

New York City

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Tumblr’s Current Hometown(s):

New York City and Richmond, VA

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Number of Tumblr Blogs:

194.6 million

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Last updated 7/12/14


Average Daily Tumblr Signups:

120,000

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Number of Tumblr Posts:

83.1 billion

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Last updated 7/17/14


Number of Tumblr Posts Per Day:

113.6 million

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Last updated 1/26/14


Total Monthly Tumblr Visitors (Global):

199.1 million

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Last updated 7/21/13


Total Monthly Tumblr Visitors (US):

69 million

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 Last updated 7/21/13


Number of Monthly Page Views on Tumblr.com:

5.187 billion

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Last updated 7/21/13


Number of Weekly Page Views on Tumblr.com:

1.17 billion

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Last updated 7/21/13


Percentage of US teens (13-17) that use Tumblr on a mobile device:

28%

 Last updated 11/25/13


Percentage of active users that access content through the Tumblr mobile app:

 50%

 Last updated 1/21/14


Tumblr mobile engagement growth from 2012-2013:

 251%

Last updated 1/21/14


Percentage of UK mothers (age 18-34) that use Tumblr:

20%

Last updated 9/4/13


Percentage of teenagers (age 13-19) that consider Tumblr their favorite social network:

61%

Last updated 10/18/13


Top viral Tumblr blog of 2013 (according to Yahoo):

Reasons My Son Is Crying


Top “new and notable” Tumblr blog of 2013 (according to Yahoo):

 The Official White House Tumblr


Percentage of time Tumblr users in U.S. spend on mobile app:

68%

Last updated 4/3/14


Revenue per visit from Tumblr referrals:

$.70

Last updated 4/24/14


Percentage of 18-29 year olds in the U.S. that have a Tumblr account:

 14%

 Last updated 5/6/14


Percentage of the Class of 2014 (high school) that use Tumblr daily:

 15%

Last updated 6/18/14


Percentage of US Charities and Non-Profits that use Tumblr:

 3%

Last updated 6/24/14


Number of Tumblr advertisers:

150

 (Tweet this stat)

Last updated 5/20/14


Tumblr’s audience growth from March 2013-March 2014:

14%


Number of Languages Tumblr is Available in:

13

 (Tweet this stat)

Last updated 7/17/14


Number of Tumblr Employees:

277

 (Tweet this stat)

Last updated 7/17/14


Reported Amount Yahoo is Purchasing Tumblr for:

$1.1 billion

 (Tweet this stat)


Number of visitors to the Yahoo! Tech and Food (Tumblr-based) blogs in their 1st 21 days:

10 million monthly unique visitors

 Last updated 1/28/14


Age of Tumblr’s founder, David Karp:

26

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Last updated 7/20/13

…yes, you just read that correctly. A 26-year-old just sold his company for $1.1 billion!


Please note that some of these numbers are easier to find than others. A few of these stats come from Tumblr’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.

 

 


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Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Sports, LEGO, Star Wars, Tech Gadgets and all things Boston.