Last updated on

By the Numbers: 30 Amazing Tumblr Statistics & Facts

tumblr statistics

One social platform that I have been meaning to write a “By the Numbers” stat post about for a while, but haven’t had the time, is Tumblr.  With the major news about Yahoo’s purchase of Tumblr for $1.1 billion, I guess now is as good a time as any to explore just what Marissa and company are purchasing.

Here are a few Tumblr statistics and facts that I was able to dig up…

Date of Tumblr Launch:

February 2007

(Tweet this fact)

Location of Tumblr Launch:

New York City

(Tweet this fact)

Tumblr’s Current Hometown(s):

New York City and Richmond, VA

(Tweet this fact)

Number of Tumblr Blogs:

194.6 million

(Tweet this stat)

Last updated 7/12/14

Average Daily Tumblr Signups:


(Tweet this stat)

Number of Tumblr Posts:

83.1 billion

(Tweet this stat)

Last updated 7/17/14

Number of Tumblr Posts Per Day:

113.6 million

(Tweet this stat)

Last updated 1/26/14

Total Monthly Tumblr Visitors (Global):

199.1 million

(Tweet this stat)

Last updated 7/21/13

Total Monthly Tumblr Visitors (US):

69 million

(Tweet this stat)

 Last updated 7/21/13

Number of Monthly Page Views on

5.187 billion

(Tweet this stat)

Last updated 7/21/13

Number of Weekly Page Views on

1.17 billion

(Tweet this stat)

Last updated 7/21/13

Percentage of US teens (13-17) that use Tumblr on a mobile device:


 Last updated 11/25/13

Percentage of active users that access content through the Tumblr mobile app:


 Last updated 1/21/14

Tumblr mobile engagement growth from 2012-2013:


Last updated 1/21/14

Percentage of UK mothers (age 18-34) that use Tumblr:


Last updated 9/4/13

Percentage of teenagers (age 13-19) that consider Tumblr their favorite social network:


Last updated 10/18/13

Top viral Tumblr blog of 2013 (according to Yahoo):

Reasons My Son Is Crying

Top “new and notable” Tumblr blog of 2013 (according to Yahoo):

 The Official White House Tumblr

Percentage of time Tumblr users in U.S. spend on mobile app:


Last updated 4/3/14

Revenue per visit from Tumblr referrals:


Last updated 4/24/14

Percentage of 18-29 year olds in the U.S. that have a Tumblr account:


 Last updated 5/6/14

Percentage of the Class of 2014 (high school) that use Tumblr daily:


Last updated 6/18/14

Percentage of US Charities and Non-Profits that use Tumblr:


Last updated 6/24/14

Number of Tumblr advertisers:


 (Tweet this stat)

Last updated 5/20/14

Tumblr’s audience growth from March 2013-March 2014:


Number of Languages Tumblr is Available in:


 (Tweet this stat)

Last updated 7/17/14

Number of Tumblr Employees:


 (Tweet this stat)

Last updated 7/17/14

Reported Amount Yahoo is Purchasing Tumblr for:

$1.1 billion

 (Tweet this stat)

Number of visitors to the Yahoo! Tech and Food (Tumblr-based) blogs in their 1st 21 days:

10 million monthly unique visitors

 Last updated 1/28/14

Age of Tumblr’s founder, David Karp:


(Tweet this fact)

Last updated 7/20/13

…yes, you just read that correctly. A 26-year-old just sold his company for $1.1 billion!

Please note that some of these numbers are easier to find than others. A few of these stats come from Tumblr’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.



Join the over 40,000 DMR subscribers and get new post and stat updates sent direct to your email inbox:  

LinkedIn-Book-Cover-FINAL-NEW-01 DMR

Check out Craig Smith's latest best-selling book Leveling the Playing Field: A Small Business Guide to Generating Leads on LinkedIn to get all the tips and tricks you'll need to turn LinkedIn into a powerful sales tool for your business.

The following two tabs change content below.

Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Sports, LEGO, Star Wars, Tech Gadgets and all things Boston.