One social platform that I have been meaning to write a “By the Numbers” stat post about for a while, but haven’t had the time, is Tumblr.  With the major news about Yahoo’s purchase of Tumblr for $1.1 billion, I guess now is as good a time as any to explore just what Marissa and company are purchasing.

Here are a few Tumblr statistics and facts that I was able to dig up…

• Date of Tumblr Launch: February 2007 (Tweet this fact)

• Location of Tumblr Launch: New York City (Tweet this fact)

• Tumblr’s Current Hometown(s): New York City and Richmond, VA (Tweet this fact)

• Number of Tumblr Blogs: 194.6 million (Tweet this stat) Last updated 7/12/14

• Average Daily Signups: 120,000 (Tweet this stat)

• Number of Tumblr Posts: 83.1 billion (Tweet this stat) Last updated 7/17/14

• Number of Tumblr Posts Per Day: 113.6 million (Tweet this stat) Last updated 1/26/14

• Total Monthly Tumblr Visitors (Global): 199.1 million (Tweet this stat) Last updated 7/21/13

• Total Monthly Tumblr Visitors (US): 69 million (Tweet this stat) Last updated 7/21/13

• Number of Monthly Page Views on Tumblr.com: 5.187 billion (Tweet this stat) Last updated 7/21/13

• Number of Weekly Page Views on Tumblr.com: 1.17 billion (Tweet this stat)Last updated 7/21/13

• Percentage of US teens (13-17) that use Tumblr on a mobile device: 28% Last updated 11/25/13

• Percentage of active users that access content through the Tumblr mobile app: 50% Last updated 1/21/14

• Tumblr mobile engagement growth from 2012-2013: 251% Last updated 1/21/14

• Percentage of UK mothers (age 18-34) that use Tumblr: 20% Last updated 9/4/13

• Percentage of teenagers (age 13-19) that consider Tumblr their favorite social network: 61% Last updated 10/18/13

• Top viral Tumblr blog of 2013 (according to Yahoo): Reasons My Son Is Crying

• Top “new and notable” Tumblr blog of 2013 (according to Yahoo): The Official White House Tumblr

• Percentage of time Tumblr users in U.S. spend on mobile app: 68% Last updated 4/3/14

• Revenue per visit from Tumblr referrals: $.70 Last updated 4/24/14

• Percentage of 18-29 year olds in the U.S. that have a Tumblr account: 14% Last updated 5/6/14

• Percentage of the Class of 2014 (high school) that use Tumblr daily: 15% Last updated 6/18/14

• Percentage of US Charities and Non-Profits that use Tumblr: 3% Last updated 6/24/14

• Number of Tumblr advertisers: 150 (Tweet this stat)Last updated 5/20/14

• Tumblr’s audience growth from March 2013-March 2014: 14%

• Number of Languages Tumblr is Available in: 13 (Tweet this stat) Last updated 7/17/14

• Number of Tumblr Employees: 277 (Tweet this stat) Last updated 7/17/14

• Reported Amount Yahoo is Purchasing Tumblr for: $1.1 billion (Tweet this stat)

• Number of visitors to the Yahoo! Tech and Food (Tumblr-based) blogs in their 1st 21 days: 10 million monthly unique visitors Last updated 1/28/14

• Age of Tumblr’s founder, David Karp: 26 (Tweet this fact) Last updated 7/20/13

…yes, you just read that correctly. A 26-year-old just sold his company for $1.1 billion!

Please note that some of these numbers are easier to find than others. A few of these stats come from Tumblr’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.

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Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Sports, LEGO, Star Wars, Tech Gadgets and all things Boston.

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