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By the Numbers: 80+ Amazing Pinterest Statistics

Page 3

pinterest photoPinterest User Statistics (cont)

Please note that some of these numbers are easier to find than others. A few of these stats come from Pinterest’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.

Percentage of all US adult Pinterest users that use it daily:

17%

Last updated September 2014


Percentage of US Internet users, aged 14-17 (teens) that use Pinterest:

3.6%

Last updated 10/21/14


Percentage of women Pinterest users that are likely to be tech early adopters:

38%

Last updated 1/7/15


Women on Pinterest are 33% more likely to have bought consumer electronics in the past 6 months.

Last updated 1/7/15


Women on Pinterest are 25% more likely to have bought a computer in the past 6 months.

Last updated 1/7/15


Percentage of US Internet users that identify themselves as white that use Pinterest:

32%

Last updated 1/16/15


Percentage of US Internet users that identify themselves as Hispanic that use Pinterest:

21%

Last updated 1/16/15


Percentage of US Internet users that identify themselves as black that use Pinterest:

12%

Last updated 1/16/15




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Photo by mkhmarketing 

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Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Sports, LEGO, Star Wars, Tech Gadgets and all things Boston.